So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.
Dan Zarrella, Social Media Scientist at Hubspot
Dan Zarrella is the a social media scientist at HubSpot and author of “The Science of Marketing,” “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and “The Facebook Marketing Book”.
By Dan Zarrella, Social Media Scientist at Hubspot | Published: May 8, 2013