The Knowledge Exchange / Customer Intelligence / Dan Zarrella, Social Media Scientist at Hubspot

Dan Zarrella, Social Media Scientist at Hubspot

Dan Zarrella, Social Media Scientist at Hubspot

Dan Zarrella is the a social media scientist at HubSpot and author of “The Science of Marketing,” “Zarrella’s Hierarchy of Contagiousness,” “The Social Media Marketing Book” and “The Facebook Marketing Book”.

How to calculate the value of a like

How to calculate the value of a Facebook "like"

So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.

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