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Chetan Saiya

Chetan Saiya, Founder, Chairman and CEO of Assetlink

Chetan Saiya is the Founder, Chairman and CEO of Assetlink, a provider of integrated marketing operations management (MOM) solutions that serves Global 2000 companies worldwide. Chetan has spent the last 14 years working very closely with leading marketers to deeply understand, streamline and automate end-to-end marketing processes. Assetlink was acquired by SAS in Feb 2011 and Chetan is now Executive Director for Global Marketing Resource Management Sales at SAS.

Seven marketing operations best practices

Seven Marketing Operations Practices

With the proliferation of channels, microsegmentation of customers and increased globalization, marketing is more complex than ever. Assetlink founder and CEO Chetan Saiya shares seven best practices marketing execs can use to reduce the gap between expectations and results — and increase ROI.

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