Anna Brown

Anna Brown, Editor

As an editor on the SAS External Communications team, Brown identifies and develops communications strategies to generate awareness of the SAS brand and products. In this role, she produces various editorial campaigns to convey the company’s value across industries. Prior to SAS, Brown served in account management and business development capacities at Gibbs & Soell Public Relations for the health and life sciences industry, conducting both B-to-B and B-to-C corporate and product publicity. She also managed pharmaceutical business for advertising agency Rockett, Burkhead & Winslow.

anna.brown@sas.com

Turkish bank puts a new twist on the free toaster

A New Twist on the Free Toaster

Offering a “giveaway” is a classic marketing tactic. In Turkey, Yapi Kredi’s retail banking customers who select the “oak” group of products can have an oak tree planted in their honor. But it’s more than a clever marketing campaign – the approach was based on analyzing what customers they wanted to reach and how to reach them. The results? Retail bank revenues are up 43 percent.

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