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Alison Bolen

Alison Bolen, Editor of blogs and social content at SAS

Alison Bolen is the editor of blogs and social content at SAS, where she writes and edits blog content and coaches SAS bloggers on the technical, editorial and community-oriented aspects of blogging. Bolen maintains the corporate SAS Voices blog and recently spearheaded a large blog migration project that moved more than 25 corporate blogs from a legacy platform to WordPress. Since starting at SAS in 1999, she has edited print publications, Web sites, e-newsletters, customer success stories and blogs.

Going social the Organic way

Prantner  Video Feature

From sentiment analysis to predictive ROI, digital advertising agency Organic gives clients social media measurements that matter. Director of Advanced Analytics Jonathan Prantner explains in this Q&A.

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Five steps for measuring blogger influence

Five ways to evaluate influence without using Web site graders

There are thousands of blogs out there for every industry and topic. How do you determine which ones are worth your time? Here are five steps from SAS Blog Manager Alison Bolen.

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