Explore resources related to retail & consumer goods analytics.
How can retailers satisfy today's customers?
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Customer Story
Optimizing the supply chain with analytics and IoTGeorgia-Pacific relies on SAS Viya on Amazon Web Services to improve equipment efficiency, reduce downtime, optimize shipping logistics and predict customer churn.
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E-Book
Cracking the Code on Demand Planning: A 4-stage path to successAn interactive guide to planning during times of supply chain disruption.
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Article
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
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Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
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E-Book
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
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Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketingViking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
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Analyst Report
Now Tech: Customer Data Platforms, Q1 2022This report helps you understand the value you can expect from a CDP provider and how you should select one based on size and functionality.
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White Paper
Industry Overview
Using Machine Learning and Demand Sensing to Enhance Short-Term ForecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
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White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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E-Book
Internet of Things: Understanding the JourneyWhether your focus is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
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Analyst Report
dbInsight: SAS Viya is living large on AzureLearn how Azure provides the onramp to a new customer base to take advantage of SAS capabilities without having to make big enterprise software commitments.
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White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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White Paper
Shopper Insights to Improve Retail Loyalty ProgramsLeveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.
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White Paper
Four Elements of Sustainability AnalyticsDirectors at consumer-packaged goods manufacturers who embrace sustainability grow their revenue while improving lives and environmental outcomes.
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E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
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White Paper
Understanding Data Streams in IoTThis paper explains how streaming analytics helps you acquire, understand and use real-time, streaming data to make fact-based, automated decisions – and instantaneously react to new information.
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E-Book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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White Paper
Using Multitiered Causal Analysis to Improve Demand Forecasts and Optimize Marketing StrategyMultitiered causal analysis (MTCA) enables consumer packaged goods (CPG) manufacturers to measure the impact of marketing on retail consumer demand and perform what-if analysis to predict and maximize future demand. This case study excerpted from the book Demand-Driven Forecasting, by Charles Chase of SAS, shows how one beverage manufacturer employed MTCA to improve its demand forecasts and optimize marketing strategy.
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White Paper
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
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White Paper
Life Cycle Price OptimizationThis paper illustrates how SAS Markdown Optimization can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
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E-Book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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White Paper
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
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E-Book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
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White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
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White Paper
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
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White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
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White Paper
Demand Signal AnalyticsThere are challenges to becoming a demand-driven organization. Many of the data sources are new for most companies, so ownership, expertise and governance are important. Many executives say that their organizations are still in the early stages of data integration and cleansing due to poor data quality and lack of internal skills for maximizing analytic benefits. What does it take to move toward becoming an organization that can take full advantage of its data using predictive analytics? In this paper, industry expert Charles Chase explains the tools you will need to become a demand-sensing master.
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White Paper
Making the Case: The ROI of Demand ManagementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
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White Paper
Combining Analytics and Structured Judgment: A Step-By-Step Guide for New Product ForecastingNew product launches are the most difficult to forecast. The uncertainty associated with a new product is much greater than that of forecasting older, more mature products. This uncertainty and the lack of historical data make traditional time series techniques unreliable. But using historical data associated with similar, previously launched products, combined with your domain knowledge in a structured process, can be an effective approach to forecast the demand for new products.
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White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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White Paper
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
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White Paper
The Analytics Mandate: The Best Products Are Made With InsightsTo be successful, CPG companies must work with their retailer partners to maximize online awareness while minimizing its impact on other channels. As global consumption increases, investments must be managed in emerging markets while maintaining market share in mature markets. For CPG companies, it’s a constant balancing act and more than ever analytics is needed to gain business advantage.
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White Paper
The Analytics Mandate: Helping Retailers EvolveFind out why 77 percent of retailers who participated in an MIT Sloan survey believe analytics provides a competitive advantage compared with 64 percent of respondents from other industries.
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White Paper
Analytically Driven PricingTraditional, cost-based pricing for transportation services can lead to less-than-optimal profits and revenues. In contrast, using analytics-driven pricing, companies can bring together relevant internal and external data and harness analytics for accurate customer segmentation, price-demand estimation, forecasting and price optimization. This approach allows them to consistently optimize pricing decisions for better business performance
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White Paper
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
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E-Book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
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White Paper
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
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White Paper
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
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White Paper
EKN Report: Big Data in RetailThis research report outlines how retailers can get started with a pragmatic approach to big data, once their need and readiness is established.
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White Paper
Building Data-Driven Supply-Chain Resilience for 2020 - and BeyondThis paper explores the many ways implementing next-generation best practices and technologies can improve supply chain performance today and tomorrow.
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White Paper
The Impact of Machine Learning on Demand Planning PrecisionAdvanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations
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White Paper
The Analytics Arms Race: May the Best Insights WinIndustry leaders CGT and RIS have joined forces for this annual check on the analytics maturity level in CPG and retail.
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White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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White Paper
The Art of Decisive Merchandising This research report discusses which changes in merchandising offer the most painful obstacles to overcome and which ones open doors to the most promising opportunities.
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Customer Story
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Enterprise Fraud Management, Q3 2021Due to faster changing patterns in payment and nonpayment fraud, risk modeling has transitioned from an annual or semiannual campaign to a continuous activity that financial institutions cannot ignore.
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Customer Story
A healthier planet through bioscience innovationThe world’s most sustainable biotech company, Chr. Hansen, uses SAS Analytics to develop effective, natural probiotics for animal health, enabling farmers to produce high-quality, safe food for global consumers.
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Article
What is omnichannel analytics?Omnichannel analytics used to mean recognizing and marketing to customers across all channels. Now, smart retailers know it can, and must, mean so much more.
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Article
5 IoT applications retailers are using today The Internet of Things can bring big benefits, but what is IoT and how are retailers taking advantage of it?
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Analyst Report
Vendor Rating: SASSAS leads in several markets where it leverages its broad product portfolio, expertise in advanced analytics and partner ecosystem. SAS has been aggressive in driving AI and machine learning innovation in its portfolio. SAS Viya platform is a critical change that is cloud-ready and leverages open-source software.
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E-Book
White Paper
3 Building Blocks Of Optimized Price & Promotion StrategiesThis e-book examines the key factors affecting merchants’ plans for improved pricing and promotions, with a focus on how to consolidate and analyze disparate data sources.
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White Paper
The Evolution of AnalyticsLearn about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
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Article
How do recommendation systems know what you might like?How do recommendation systems know what you’re likely to want and offer it up while you’re shopping? That’s a computationally intensive question that used to take hours or days to answer. With distributed computing and in-memory analytics, it’s done in minutes.
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Article
Seven characteristics of the modern consumerToday's consumers are connected, content driven and global. Learn how leaders from eBay, Chico’s and Brooks Brothers described their shoppers at the recent Retail Big Show.
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Article
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million customers a week.
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Article
Retail cyber risk toleranceManage your data assets just as you would any of your physical assets by putting security plans in place for any and all contingencies.
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Article
Analytics at the edgeStreaming data from automobiles, medical devices, location apps and other "things" lives at the edge of the network, where it can be used to monitor existing conditions and evaluate future scenarios. Learn how organizations in multiple industries are finding opportunity in analyzing this data from the Internet of Things.
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Article
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
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Customer Story
The right fit in all the right waysLevi Strauss & Co. crafts better customer experiences through big data and analytics.
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Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
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Customer Story
AI-driven personalization gives electronics retailer a boostConrad Electronic uses customer intelligence solutions from SAS to craft relevant offers in real time.
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Article
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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Customer Story
以分析與AI，大幅躍升客戶互動創新的行銷活動提升了 1-800-FLOWERS.COM, Inc.® 的客戶留存率和忠誠度。
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Customer Story
數位零售商藉由分析囊括銷售記錄Shop Direct 藉由 SAS 提供個人化客戶體驗並因此屢獲殊榮
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Webinar
Let’s Get Visual: Are You Ready for Next-Gen Demand Planning?Learn how top brands are reinventing demand planning to make intelligent decisions and automation seamless across their data.
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Customer Story
Data visualization: Pathway to better customer insightUsing visual analytics, a major retail group pinpoints key trends in customer data to boost merchandizing and loyalty efforts.
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Customer Story
Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.
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Customer Story
Electric cooperative sharpens forecasts, reduces energy costsNCEMC decreases forecast generation time from six weeks to just a few hours.
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Customer Story
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
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Customer Story
Building supplier nails inventory managementTravis Perkins uses supply chain analytics from SAS to optimize inventory across its 2,000 stores.
Blogs: Retail
Blogs: Retail
Check out the latest retail blog posts to learn how retail and consumer goods analytics is redefining the industry.
Join the Customer Intelligence Community
Join the Customer Intelligence Community
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