SAS IS A LEADER
The Forrester Wave™: Real-Time Interaction Management, Q4 2020
As noted by Forrester, "SAS delivers RTIM via SAS Customer Intelligence 360 (CI 360), which provides customer engagement and digital intelligence on top of SAS Intelligent Decisioning."
SAS’ dedication to analytical decision-making gives it a competitive edge for decision arbitration, which is the heart and soul of RTIM. It continues to bolster its RTIM capabilities for business users, like journey analytics visualization and digital experience orchestration.The Forrester Wave™: Real-Time Interaction Management, Q4 2020
Explore More SAS Resources
To browse resources by type, select an option below.
-
- Select resource type
- Аналитический отчет
- E-Book
- Технический документ
- Технический документ
- Article
- Blog Post
- Book Excerpt
- Case Study
- Infographic
- Interview
- Research
- Series
- Video
- Вебинар
- Customer Story
-
Аналитический отчет
Многоканальный маркетинговый хаб от SAS вновь в числе лидеров магического квадранта GartnerМногоканальный маркетинговый хаб от SAS вновь в числе лидеров магического квадранта Gartner
-
Article
Общение c покупателем в реальном времени — это будущее в управлении клиентским опытомВзаимодействие с клиентами в реальном времени требует знания прошлых покупок, особых предпочтений и контекста, иначе вы рискуете упустить возможность заполучить покупателя.
-
Технический документ
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
-
Аналитический отчет
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q4 2020.
-
Технический документ
Six Keys to Credit Risk Modeling for the Digital AgeModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
-
Технический документ
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
-
Технический документ
The Future of Risk Modeling Explore the future of risk modeling with a comprehensive offering that covers data management, modeling, governance, reporting, batch execution, real-time scoring and decisioning with a platform designed for all types of risk models.
-
Технический документ
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
-
Article
IoT: ускоритель взаимодействия с клиентами, который не стоит игнорироватьIoT представляет собой мощный источник данных, который в сочетании с аналитикой может дать представление обо всем, от поведения до эмоций и здоровья. И вот почему это ключ к улучшению качества обслуживания клиентов.
-
E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
-
Вебинар
Привет, Мир! Привет, персонализация! -
Технический документ
Operationalizing and Embedding Analytics for ActionOperationalizing and Embedding Analytics
-
Технический документ
Managing the Analytics Life Cycle for Decisions at ScaleLet the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
-
Customer Story
AI-driven personalization gives electronics retailer a boostConrad Electronic использует решения SAS для клиентской аналитики, чтобы создавать актуальные предложения в режиме реального времени.
-
Article
Эффективный маркетинг в реальном времениМаркетинг в реальном времени – это взаимодействие с клиентом, где бы он ни находился в процессе покупательского путешествия. Максимальное использование данных о клиентах позволяет лучше понять, кто они и чего хотят. Таким образом можно повысить качество обслуживания покупателей в режиме реального времени.
-
Article
Использование Python в решениях SAS Intelligent Decisioning 5.4Начиная с версии 5.3, у пользователя появилась возможность легко встроить скрипт Python в решение SAS ID. Теперь Python исполняется в MAS без необходимости дополнительной обёртки в DS2 - узел кода Python сделает это за вас.
-
Customer Story
Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
-
Аналитический отчет
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
-
Customer Story «Киви Банк» проверяет благонадежность клиентов с помощью SASЧтобы принимать решения о выдаче карты рассрочки «Совесть», в банке был построен кредитный конвейер на базе SAS Real-Time Decision Manager
-
Технический документ
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
-
Customer Story
Building customer satisfaction with better network monitoringКак SAS Analytics помогает крупной телекоммуникационной организации анализировать трафик, предупреждать возникновение проблем и улучшать обслуживание клиентов.
-
Технический документ
Intelligent Decision Automation for Telecommunications in the Digital AgeLearn how communications providers who adapt and embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart, such as credit risk, fraud and collections.
-
Аналитический отчет
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
-
Технический документ
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
-
Аналитический отчет
SAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing HubsSAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs.
-
Customer Story
Решения ритейлера создают привлекательные условия для клиентов с помощью data-driven маркетинга.Office Depot Europe стимулирует изменения, используя SAS Customer Intelligence 360 в качестве главного катализатора цифровой трансформации
-
Article
3 способа улучшить результаты real-time маркетингаВ нашем мире, основанном на опыте, успех зависит от релевантности и скорости реакции на запросы клиентов. В эпоху, где мы всегда на связи, использование маркетинга в реальном времени обеспечивает наилучшее качество обслуживания клиентов.
-
Технический документ
Navigating the digital world without third-party cookiesWith the demise of the third-party cookie, customer data is growing more valuable by the minute. Make moments matter more than ever.
-
E-Book
Технический документ
Your guide to modernizing the marketing organizationBest practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
© 2020 Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.