SAS IS A LEADER
The Forrester Wave™: Real-Time Interaction Management, Q2 2022
As noted by Forrester, "SAS excels at all the data and analytics criteria in this evaluation due to its real-time “customer state service” that monitors and updates customer profiles based on changing customer signals across the entire business."
SAS is a solid solution for firms that want to embed data science as the foundation of their enterprise RTIM environments.The Forrester Wave™: Real-Time Interaction Management, Q2 2022
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Технический документ
SAS - Hospitality ProviderHave you ever wondered how much value your martech solutions truly provide to your organization? Well, wonder no more. In this research study completed with a North American hospitality provider, we calculated just that. And the results were impressive
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Вебинар
Возможности REST API в SAS Intelligent DecisioningНа данном вебинаре познакомимся с некоторыми из них на примере создания полноценного решения с использованием MAS сервиса.
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
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Аналитический отчет
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
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Технический документ
Navigating the digital world without third-party cookiesWith the demise of the third-party cookie, customer data is growing more valuable by the minute. Make moments matter more than ever.
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Article
3 способа улучшить результаты real-time маркетингаВ нашем мире, основанном на опыте, успех зависит от релевантности и скорости реакции на запросы клиентов. В эпоху, где мы всегда на связи, использование маркетинга в реальном времени обеспечивает наилучшее качество обслуживания клиентов.
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E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
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Технический документ
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
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Технический документ
The Future of Risk Modeling Explore the future of risk modeling with a comprehensive offering that covers data management, modeling, governance, reporting, batch execution, real-time scoring and decisioning with a platform designed for all types of risk models.
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Технический документ
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
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Customer Story
Building customer satisfaction with better network monitoringКак SAS Analytics помогает крупной телекоммуникационной организации анализировать трафик, предупреждать возникновение проблем и улучшать обслуживание клиентов.
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Технический документ
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
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Аналитический отчет
The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021SAS is the only vendor to be a Leader in every Forrester CCCM evaluation since our inaugural report in 2008," says Forrester report.
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Customer Story
Решения ритейлера создают привлекательные условия для клиентов с помощью data-driven маркетинга.Office Depot Europe стимулирует изменения, используя SAS Customer Intelligence 360 в качестве главного катализатора цифровой трансформации
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Аналитический отчет
SAS is a Leader in The Forrester Wave™: Digital Decisioning Platforms, Q4 2020.SAS is named a Leader in this report, with highest scores in Models Operations and Data Integration, as well as strategic ability to execute.
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Customer Story
Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
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Технический документ
Managing the Analytics Life Cycle for Decisions at ScaleLet the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
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Технический документ
Intelligent Decision Automation for Telecommunications in the Digital AgeLearn how communications providers who adapt and embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart, such as credit risk, fraud and collections.
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Технический документ
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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E-Book
Технический документ
Your guide to modernizing the marketing organizationBest practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
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Article
IoT: ускоритель взаимодействия с клиентами, который не стоит игнорироватьIoT представляет собой мощный источник данных, который в сочетании с аналитикой может дать представление обо всем, от поведения до эмоций и здоровья. И вот почему это ключ к улучшению качества обслуживания клиентов.
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Аналитический отчет
Многоканальный маркетинговый хаб от SAS вновь в числе лидеров магического квадранта GartnerМногоканальный маркетинговый хаб от SAS вновь в числе лидеров магического квадранта Gartner
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E-Book
Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
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Технический документ
Operationalizing and Embedding Analytics for ActionOperationalizing and Embedding Analytics
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Технический документ
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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Аналитический отчет
SAS is a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing HubsSAS is a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs.
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Article
Использование Python в решениях SAS Intelligent Decisioning 5.4Начиная с версии 5.3, у пользователя появилась возможность легко встроить скрипт Python в решение SAS ID. Теперь Python исполняется в MAS без необходимости дополнительной обёртки в DS2 - узел кода Python сделает это за вас.
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Article
Общение c покупателем в реальном времени — это будущее в управлении клиентским опытомВзаимодействие с клиентами в реальном времени требует знания прошлых покупок, особых предпочтений и контекста, иначе вы рискуете упустить возможность заполучить покупателя.
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Вебинар
Привет, Мир! Привет, персонализация! -
Article
Эффективный маркетинг в реальном времениМаркетинг в реальном времени – это взаимодействие с клиентом, где бы он ни находился в процессе покупательского путешествия. Максимальное использование данных о клиентах позволяет лучше понять, кто они и чего хотят. Таким образом можно повысить качество обслуживания покупателей в режиме реального времени.
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Технический документ
Six Keys to Credit Risk Modeling for the Digital AgeModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
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Customer Story
AI-driven personalization gives electronics retailer a boostConrad Electronic использует решения SAS для клиентской аналитики, чтобы создавать актуальные предложения в режиме реального времени.
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Технический документ
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
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