Resources
Explore a variety of resources related to marketing analytics.
Reimagine Marketing Podcast Series
Explore the future of customer experience and personalization with our Reimagine Marketing podcast series, available on your preferred listening platform.
Interactive Assessment
Are your marketing efforts paying off?
Evaluate your digital marketing maturity to better understand the state of your customer analytics capabilities with this interactive assessment developed by SAS and Accenture.
Explore more marketing-related e-books, white papers, webinars and more.
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White Paper
Creating Meaningful Data-driven Customer JourneysBuilding a brand to achieve customer trust through responsible, personalized engagement.
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E-Book
Customer centricity for insuranceInsurers are using analytics and AI to build a single, comprehensive decisioning solution to balance customer experience, fraud and risk.
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E-Book
Personalized advertising that you controlBanks that control their own personalization models, data and ad delivery ultimately deliver a better customer experience.
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White Paper
Improving HCP Engagement with Digital AnalyticsDigital analytics can facilitate practical insights for enhancing customer experiences and improving digital engagement.
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Analyst Report
SAS est leader dans The Forrester Wave™ : Plateformes décisionnelles d'IA, Q2 2023.The Forrester Wave™ : AI Decisioning Platforms, Q2 2023 reconnaît SAS pour son intégration transparente de l'analytique de classe mondiale pour la prise de décision.
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E-Book
Cracking Tomorrow's CX CodeExecutive summary and key recommendations.
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White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertisingThe creation of a “retail bank media network” can drive more valuable next-best offers, generate new ad revenue, offset revenue shortfalls and increase shareholder value.
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E-Book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
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Customer Story
Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenantsEsas Properties uses SAS Customer Intelligence 360 on SAS Viya 4 to digitize its loyalty program, personalize customer interactions and boost average purchase amounts.
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Customer Story
Predicting real-time insurance needs with hyperpersonalizationSBI General Insurance maximizes customer life cycle value with SAS Customer Intelligence 360.
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Customer Story
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiastsSAS Customer Intelligence 360 helps Dutch football platform improve user reach and participation through unique offers and experiences.
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White Paper
Cracking Tomorrow's CX CodeThe CMO Council and SAS embarked on an extensive study to understand where CX gaps and opportunities lie. We looked at CX from various perspectives and conducted separate surveys for consumers and marketers. We compared mature CX capabilities between top and bottom performers. We noted changes and similarities in CX attitudes from pre-pandemic days to today.
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White Paper
Banking in 2035: global banking survey reportWhat trends do banking leaders consider to be the greatest risks and the greatest opportunities? What internal and external barriers stand in their way? What technologies will help them harness the opportunities ahead? Download the report to explore.
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White Paper
Banking in 2035: three possible futuresThis paper explores how the major forces affecting banks may evolve between now and 2035, seen through the lens of three potential scenarios.
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White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
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Customer Story
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approachTelenor relies on SAS Viya on Azure and SAS Customer Intelligence 360 to provide fast, personalized customer service based on real-time analytics.
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Customer Story
Protecting nature with dollars and senseThe Nature Conservancy uses SAS Customer Intelligence 360 to modernize its marketing strategy and maximize donations for a more sustainable planet.
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Customer Story
Integrated marketing improves results for marketers and customersDigital insurance company InShared uses SAS Customer Intelligence 360 to improve services and extend personalized offers.
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Customer Story
A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
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Customer Story
Finland’s top retail bank applies AI to improve customer service and credit scoringS-Bank provides better customer service and faster, more accurate loan processing time using SAS Viya on Azure.
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Customer Story
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyondTelefónica Ecuador accelerates digital transformation, improves campaigns and achieves growth via intelligent decisioning powered by SAS.
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Customer Story
Maximizing the reach and impact of an eHealth hubMedical research facility Black Dog Institute partners with SAS to support health care workers’ mental well-being during the COVID-19 pandemic.
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Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioningGerman telco provider 1&1 works with SAS and partners to improve offer management, accelerate time to market and enhance the customer experience.
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Customer Story
Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
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Customer Story
L'établissement financier suisse utilise l'analytique avancée pour réinventer sa stratégie marketing et personnaliser l'expérience clientPostFinance choisit SAS pour automatiser et optimiser ses campagnes, avec de meilleures offres, une communication plus efficace et des taux de réponse plus élevés à la clé.
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Customer Story
L'établissement financier suisse utilise l'analytique avancée pour réinventer sa stratégie marketing et personnaliser l'expérience clientPostFinance choisit SAS pour automatiser et optimiser ses campagnes, avec de meilleures offres, une communication plus efficace et des taux de réponse plus élevés à la clé.
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Article
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
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Article
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in The Forrester Wave.
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Article
Reimagine marketing: Today, tomorrow and in times of disruptionPutting the customer first has never been more important than it is now. One way marketers can prepare for the new reality is to look at each step in the marketing process (the marketing lifecycle) and map martech capabilities into the lifecycle, based on what you are trying to accomplish with each step.
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Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
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Customer Story
Using Customer Intelligence to optimise advertising salesREA Group uses SAS to get a clearer view of its digital advertising.
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Article
Customer data platform: What it is and why it’s important The recent rise in popularity for CDPs has led to a considerable amount of market confusion. Here's everything you need to know about how a CDP works, challenges to consider -- and how to go beyond the CDP with seamless integration.
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Séminaire web
Alignment: The Harmonic Convergence of Banking CXLearn how banks can use data and analytics to adapt and act in real time and provide better customer experiences.
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Customer Story
Un distributeur de fournitures de bureau crée une expérience client remarquable grâce à un marketing piloté par les donnéesOffice Depot Europe place SAS® Customer Intelligence 360 au centre de sa transformation digitale
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Article
Your customers aren’t afraid of new technologies. Are you? New research uncovered some interesting themes for the next decade of customer engagement. Surprisingly, consumers are embracing technology at a faster rate than brands might expect or admit.
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Article
Tread carefully with customer data platformsThe potential benefits of customer data platforms are significant, but CDPs are by no means a silver bullet. Follow these three steps to avoid disillusionment.
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Article
Marketers and privacyCompanies that break new privacy laws get fined heavily, but there may be an even greater cost: A damaged reputation.
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Article
Digital transformation for SMBsFor small and midsize businesses, delivering a better. customer experience is key to digital transformation
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Article
Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
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Article
Under siege: Improving customer experience in bankingBanks are ranking low in customer satisfaction, but improvement is possible says Digital Banking Report owner and publisher Jim Marous.
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Customer Story
Predictive analytics and AI deliver a winning fan experience The Orlando Magic uses mobile app data and machine learning to personalize marketing campaigns and analyze game data.
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Customer Story
Telecom calls on automation to improve market position Vodafone Ukraine reduces customer churn by 30 percent with SAS Customer Intelligence.
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Article
IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
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White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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Article
What big data has brought to the privacy discussionHow does big data impact your privacy? There are ways to balance privacy and security in an increasingly transparent and dangerous world.
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White Paper
Keys to robust credit risk modeling and decisioning for better customer experienceModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
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Article
Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
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White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
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White Paper
Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
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Article
Contextual engagementCreating contextual customer engagements means understanding enough about each customer to ensure that all communications over time are progressively more anticipated, personal and relevant.
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Article
Data and the customer experienceCustomer experiences are better when they are backed by a deep customer profiles based on a wide range of data and driven by the latest analytical technologies that enable real-time engagement.
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E-Book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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White Paper
Data and the customer experienceFor true customer engagement, marketers have moved beyond transactional interactions such as coupons and traditional tactics that do not offer an engaging experience. Using data and analytics for a deeper understanding of the customer, marketers are more successful in building the relationship.
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Article
How to improve your AI marketing skillsMarketing teams can use current AI capabilities to enhance their efforts around campaign automation, dynamic pricing based on forecasting models, and by providing more relevant, real-time customer offers.
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Article
Building confidence in your customer experienceForbes Insights surveyed more than 350 leaders at large organizations to determine how they are using data and analytics to power the customer experience.
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Article
Marketing et IA : que réserve l'avenir ?L'IA pour le marketing s'appuie sur l'intelligence artificielle et l'analytique pour améliorer les résultats marketing tout en optimisant l'expérience client par le jeu de la personnalisation en temps réel.
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Article
Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
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Video
How machine learning can provide customers with more relevant offersIn this video, industry influencer Daniel Newman offers his perspective on ways machine learning can be used to enhance customer experiences.
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White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility ServicesLearn how automakers and their partners are using IoT data and analytics to help them reshape business models, seize new sources of revenue and develop inventive ways to better serve customers.
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Video
Customer journey mapping for better omnichannel experiencesIn this video, Daniel Newman principal analyst with Futurum, explains the value of customer journey mapping for improved experiences no matter the channel.
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White Paper
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
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White Paper
Beyond The CampaignMarketing leaders are constantly trying to build profitable customer relationships by delivering innovative marketing strategies that reach and energize the audience. At the same time, initiatives like customer experience management are driving the need for a marketing makeover. This paper shows how leading companies are repositioning their marketing efforts to prepare for a more data- and results-driven environment.
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Article
Customer journey analytics goes mainstreamDigitally enhanced customer experiences that cross traditional and digital channels is an expectation for consumers. This means timely, relevant communications.
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White Paper
Using Data to Create Outcome-Based Customer ExperiencesA framework for moving from a transactional, static data framework (think traditional customer experience management) to a more fluid, analytically driven approach where the data and analytics are fused into the process rather than being siloed.
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White Paper
The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
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White Paper
Power your digital transformation with guided analyticsMarketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers.
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E-Book
How Customer Intelligence Is Energizing the Utilities IndustryLearn how to use customer analytics to move from mass marketing that often misses your targeted customers (or comes at the wrong time) to more right-timed and contextual offers based on the data you already have.
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White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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Article
What is marketing automation?Marketing automation uses the customer data you collect to create more effective campaigns and for better decisions across all channels – email, social and web.
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Article
Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
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E-Book
White Paper
Tomorrow's telcoCSPs spend more than 50 percent of their budgets on growing their networks, but few use analytics to guide capacity-planning decisions. Studies and surveys show that churn is a direct result of CSPs not knowing their customers well. How can CSPs learn to do more with less? The answer is advanced analytics.
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E-Book
Improving Customer ExperienceEveryone makes better decisions with easy access to powerful, interactive analytics – no matter the size of the business. This e-book profiles seven organizations that are using self-service data visualization and exploration to make big improvements in the way they work.
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Article
The marketing analytics must-havesMarketing analytics will attune you to the true signals of what matters to customers as channels, technologies and data push the digital world forward.
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Article
Harnessing the martech advantageMartech vendors have doubled in the past year. Find out what's fueling this growth spurt, and discover three ways to get the most value from your tech spending.
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White Paper
Getting to Why in Omnichannel Marketing AttributionThis paper explores the role of advanced analytical tools in understanding customers, driving marketing effectiveness and optimizing strategies and tactics to maximize business results.
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White Paper
Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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White Paper
Improve Customer Experience with Actionable Artificial Intelligence While more marketers turn to artificial intelligence technologies, this new territory also raises more questions. This paper offers a detailed look into how AI works, and explores the opportunities and challenges it presents.
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Article
R 'Ray' Wang: A conversation with a digital disruptorAnalytics Experience 2016 will host a number of influential speakers including Ray Wang, who says data is improving customer experiences in a variety of ways.
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Article
IoT: The next best thing to reading your customer’s mindConstant streams of data from myriad devices and sensors is what IoT is all about. But how are organizations using it to better customer experiences?
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Article
Marketing for the midmarketMidsized organizations know their greatest asset is customer data. With analytics and powerful data visualization they're improving customer engagements.
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White Paper
Redefining Brand Performance for the 21st CenturyUse analytics and technology platforms to become genuinely customer-centric, and make the right connections with customers at the right time, on the right device.
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Article
Linking data to the customer journeyIf you want to divine your customers' future actions, look to their history. That means harness the rich customer data you already have.
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Series
The value of marketing metrics at VisaMarketing metrics are the bane of many marketing teams, but at Visa metrics not only matter but make a real difference in strategy and brand value.
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Article
Putting you at the frontier of the fan experienceThe fan experience has remained unchanged for decades, but new technologies coupled with advanced analytics is poised to give new meaning to spectator sports.
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Series
Digital transformation: Moving from handshakes to householding at ComericaFor Comerica, digital transformation entailed developing a new approach for an online economy while maintaining it's heritage of one-to-one relationships.
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White Paper
Data Elevates the Customer Experience Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience.
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Series
Brand equity has a big role in RCI's strategyBrand equity isn't about what you sell, it's about your customers' perception of you, your products and your services. It's storable, but perishable.
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Article
Customer journeys: How to be ready when customers visitAnalytics makes customer journeys better. By gathering insights from detailed and diverse data sources, you'll have the right offer at just the right time.
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Article
Customer journey management: Eliminating missed opportunitiesCustomer journey management is a big part of shaping customers' experiences with your brand. To be effective, your efforts must focus on three crucial elements.
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Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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White Paper
Operationalizing and Embedding Analytics for ActionOperationalizing and Embedding Analytics
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Customer Story
The right offer every timeMigros individualizes its marketing with SAS Customer Intelligence, sees response rates and revenue increase.
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Article
The marketer's dream: Harmonic convergenceCustomer journey maps, strong internal partners and clear strategies for change can help marketers align organizational efforts to foster peace and harmony.
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Article
Capter l'attention du consommateur hyper-connecté de demain ?L'avenir ne sera pas seulement connecté : il sera hyper-connecté. Avec des bracelets, des montres ou des bagues connectées, nos vêtements devenus « objets sensibles », et notre smartphone tableau de bord personnel.
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Article
Customer segmentation for the new digital experience Is customer segmentation dead? No way. It has been given new life as one-to-one marketing. Marketing that is made possible by data and analytics.
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Interview
Using data to control unruly hotel pricingKelly McGuire of SAS has packaged everything hoteliers need to optimize pricing and maximize revenue into one neat book.
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Series
The customer journey: Finding the buy signalCompanies spend lots of time determining if a customer is ready to buy. You collect all of the data you can get your hands on. Let analytics help you tune in to the buy signals you're missing.
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Interview
Q&A: What's your level of digital marketing maturity?The technologies have evolved, but the game hasn't changed. Great customer experiences start with strong digital marketing strategies.
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Interview
How do you know if you’re ready for Hadoop?Ask an early adopter. Epsilon VP of Products answers our Hadoop questions about implementation, preparation and scalability.
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Series
The customer journey: Why you need journey mapsIf your customer engagement processes are aligned, then building a customer journey map makes the purchasing decision easier for everyone.
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Article
Keeping your customers happy with assortment optimizationIf you want to make the best assortment decisions possible for your store or chain, let the data your customers provide be your guide.
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Article
The modern marketing leader: Is your CMO ready?Customer experience management means improving every interaction your company has with your customers. Having a strong, well-planned marketing strategy is paramount.
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Article
Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customer don't belong. Here are some ways to attract and retain the best customers.
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Article
Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customers don't belong. Here are some ways to attract and retain the best customers.
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Article
Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customer don't belong. Here are some ways to attract and retain the best customers.
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Article
Four multichannel marketing strategies that deliver exceptional customer experiencesMultichannel marketing is being able to accurately identify your customers no matter where they choose to engage with you. Here are the strategies you'll need to employ to create detailed road maps for every customer.
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Article
Marketing measurement do's and don'tsHow can marketers capture the C-suite's attention? Draw a clear line between marketing activities and results.
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Article
Out of size, out of mindIf sizes are out of stock, you forfeit the sale and disappoint (and potentially lose) customers. Marking down overstocked merchandise reduces your profitability. Here’s what you can do to make sure you have the product sizes your customers need at all times.
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Article
Empty shelves: The retail analytical talent deficitIf you already have an analytics team, you know how hard it is to attract and retain top talent. If you're trying to build a team, here are some ways to find (and keep) the analytical experts you need.
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White Paper
The Architecture and Security of SAS® Marketing Operations Management The architecture of the SAS Marketing Operations Management solution and various aspects of its deployment.
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Article
The first step in building a better customer experienceIt's true that you can't build a great structure on a weak foundation. Learn what it takes to make a solid start on your data groundwork.
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Article
Moving beyond the ad serverAd servers take a broad-brush approach to delivering advertising. But there is a better way. One that allows you to finesse your offerings to paint the best picture for visitors by using data analysis to gain profitable insights.
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Analyst Report
Gartner positions SAS as a Leader in the Magic Quadrant for Marketing Resource Management -
Article
The era of gargantuan dataAt The Big Show in New York City, we heard from eBay, Chico's and Brooks Brothers about their use of big data for customer loyalty.
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Article
Marketing optimization: Five lessons learned at a major US bankHow does a bank know what you need when you visit its website, open the mobile banking app or walk into the branch? For one of the largest banks in the US, the answer is marketing optimization. Here are five lessons they’ve learned.
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Article
Seven characteristics of the modern consumerToday's consumers are connected, content driven and global. Learn how leaders from eBay, Chico’s and Brooks Brothers described their shoppers at the recent Retail Big Show.
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White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy CustomersContact Center & Customer Experience Management
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Article
Improving customer experience with digital marketingAdvanced analytics can help bankers predict customer behavior and deliver personalized offers to customers just at the moment they're most open to receiving them.
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Article
Seth Godin’s rules for marketing in the new economyAre you invisible or remarkable? That's the question Seth Godin believes marketers should ask themselves in the new economy. And there are three simple reasons why.
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Article
Three tips for data-driven marketing from the Las Vegas SandsRom Hendler, Chief Administrative Officer for the Las Vegas Sands is a firm believer in managing marketing with analytics. Here's how he does it.
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White Paper
Unleashing the Power of Text Analytics for Travel Discover how text analytics can improve the way your travel organization runs its business – from marketing to operations to revenue management.
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Analyst Report
SAS is a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 -
Article
Four ways Vail Resorts creates epic experiencesVail Resorts is a coveted vacation spot, sure. But did you know the resort is also a social media titan? Find out how Vail Resort gained 35 million social media impressions and turned happy guests into brand ambassadors.
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Article
Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
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Article
The digitization of everything — its impact on customer experienceWhen your coffee barista greets you by name and has your usual morning order piping hot and waiting for you — that’s customer relationship management at its finest. But with tech innovations rapidly merging the digital and physical worlds, what will CRM look like in the future? Brian Vellmure explores this question and more.
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Article
The digitization of everything – its impact on the buyer’s journey and marketing’s roleFor nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.
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Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
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Analyst Report
White Paper
Marketing Analytics for Manufacturing: Forging Customer InsightsBusiness Intelligence
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Analyst Report
The Total Economic Impact Of SAS Marketing Operations Management -
Video
Brian Solis on making business more humanHow can marketers connect with customers in the new digital economy? In this short video, Brian Solis, Principal Analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others.
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Customer Story
Staying ahead of retail trendsSouth Korean retailer cut the time it took to produce critical marketing reports from 15 hours to just 40 minutes, allowing it to stay ahead of market trends and competitors.
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Séminaire web
Banking Under Siege: Avoiding the Trust and Customer Experience Collision CourseLearn why protecting data privacy is critical to earning customers’ trust – and what banks must do to meet the latest regulations.
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Séminaire web
Data and AI: Accelerators of Banking CXJoin us for this webinar featuring experts in financial services, digital marketing and customer experience as we discuss ways to use analytics to your advantage in banking.
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Séminaire web
Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience. Learn how to create real-time, contextualized interactions and analyze all data to gain a holistic view of customers.
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E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
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White Paper
Navigating the digital world without third-party cookiesSAS Whitepaper
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White Paper
Developing Trust: Uniting Fraud and Consumer Experience Through Digital IdentityFraud and CX used to have a contentious relationship. But with strong foundational digital identity infrastructure, fraud efforts can provide greater insight into the user to enable CX teams to build improved services and offerings.
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E-Book
Customer experience - now and into the futureExperience 2030: Research reveals 5 key themes driving customer experience. Build a forward-looking customer experience framework.
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White Paper
SAS Experience 2030Today’s consumers not only expect a lot from brands, they also capitalize on AI, IoT, mixed reality and other immersive and emerging tech. This puts tremendous pressure on marketing organizations to reinvent their operating models so they can act in the moment.
This global report identifies the various relationships between brands and consumers that shape customer engagements today, uncovering where they are aligned and where they are not. It provides insights to help brands bridge those gaps to build a forward-looking customer experience framework to help move their companies into the future.
Third-party paper sponsored by SAS and conducted by Futurum Research.
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E-Book
The Secrets of Delivering Exceptional Customer ExperienceIn this e-book, you’ll hear from some of our customers who have radically improved their customer experience and marketing performance with the help of customer intelligence analytics, driving real change in their organizations and focusing on the customer needs.
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White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and BeyondThis report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.
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White Paper
Experience 2030. The Future of Customer Experience is... NOW!Futurum and SAS conducted a global survey including more than 1,700 consumers and brands from the United States, Canada and Mexico to understand what defines customer experience today and how it’s evolving through the year 2030.
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White Paper
Experience 2030: Pulse ReportThis pulse report is the result of a re-examination of our prior research, informed by the responses of more than 600 global consumers, executives, marketers and technology professionals during June and July 2020. We validated that the operating models for consumer and brand engagement hold true yet continue to be redefined as brands adapt and accelerate their plans to build for the future.
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White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoTcustomer data, IoT
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E-Book
In-the-Moment MarketingDigital transformation is now a top issue for most executives. It’s what unlocks the real-time insights and agility needed to deliver value to customers in the moments that matter.
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White Paper
SAS - Hospitality ProviderHave you ever wondered how much value your martech solutions truly provide to your organization? Well, wonder no more. In this research study completed with a North American hospitality provider, we calculated just that. And the results were impressive
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White Paper
Where does marketing stop and advertising begin?The demise of third-party cookies will undoubtedly present a huge challenge for organizations when accessing the data needed for marketing and advertising purposes. Learn the three strategic actions that brands should take to be successful in preparing for MadTech, which combines marketing and advertising technologies.
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White Paper
Delivering Experiences That Win Business and Build LoyaltyTo help business leaders become competitive with their CX offerings and confident about the returns on their CX technology investments, this report delves into the specifics of what distinguishes CX champions from the rest of the pack.
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White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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E-Book
Strategic Marketing: From aspirational to exceptional customer experienceLearn how SAS analytics transforms those irritating strategic frustrations into your most compelling omni-channel successes yet.
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E-Book
Operational Marketing: From Hard Work to Heroic PerformanceLearn how SAS solves your most frustrating operational challenges and the big customer engagement boost this could give to your campaigns.
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E-Book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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E-Book
Planning For CDP Success: A guided journey for choosing a customer data platformLearn how customer data platforms are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, and what organizations should consider before selecting the CDP that's right for them.
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Customer Story
Hyper-personalized offers help consumer finance company elevate the customer experienceHome Credit modernizes its marketing with SAS® Customer Intelligence 360 to increase engagement, boost efficiency and reduce costs
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