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- ÉTUDE DE CAS
- Témoignage client Predictive analytics and AI deliver a winning fan experience
- Livre blanc Rethinking risk: Smarter models, better decisions
- COMMUNIQUÉ DE PRESSE Analysts name SAS a leader in risk, fraud, AI and analytics
- COMMUNIQUÉ DE PRESSE SAS a Leader in cross-channel marketing hubs per global research firm
- RAPPORT D'ANALYSTE SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024
- Ebook Real-Time Hyperpersonalization in Hospitality
- COMMUNIQUÉ DE PRESSE MarTech experts’ top predictions for 2025
- COMMUNIQUÉ DE PRESSE AI gold rush? New APAC research reveals major gap between AI Leaders and Followers
- COMMUNIQUÉ DE PRESSE New report: Undisciplined MarTech impedes customer trust
- COMMUNIQUÉ DE PRESSE New study finds CMOs embracing GenAI despite knowledge gap
- Témoignage client Leading cruise line personalizes passengers’ onboard experience in real time
- COMMUNIQUÉ DE PRESSE Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions
- COMMUNIQUÉ DE PRESSE New SAS GenAI tools for marketers leverage Amazon Bedrock
- RAPPORT D'ANALYSTE SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024
- Ebook The insurance data and AI revolution
- RAPPORT D'ANALYSTE SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
- Témoignage client One airport operator is making every journey personal for passengers
- Témoignage client Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- Livre blanc Creating Meaningful Data-driven Customer Journeys
- Ebook Personalized advertising that you control
- Livre blanc Improving HCP Engagement with Digital Analytics
- RAPPORT D'ANALYSTE SAS est leader dans The Forrester Wave™ : Plateformes décisionnelles d'IA, Q2 2023.
- Ebook Cracking Tomorrow's CX Code
- Livre blanc Retail bank media networks: Monetize customer data with personalized offers and advertising
- Ebook The Path to a Single Customer View
- Témoignage client Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenants
- Témoignage client Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
- Livre blanc Cracking Tomorrow's CX Code
- Livre blanc Banking in 2035: global banking survey report
- Livre blanc Banking in 2035: three possible futures
- Livre blanc Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- Témoignage client Protecting nature with dollars and sense
- Témoignage client Integrated marketing improves results for marketers and customers
- Témoignage client A customer connection is the special ingredient
- Témoignage client Finland’s top retail bank applies AI to improve customer service and credit scoring
- Témoignage client Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- Témoignage client Maximizing the reach and impact of an eHealth hub
- Témoignage client Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- Témoignage client L'établissement financier suisse utilise l'analytique avancée pour réinventer sa stratégie marketing et personnaliser l'expérience client
- Témoignage client L'établissement financier suisse utilise l'analytique avancée pour réinventer sa stratégie marketing et personnaliser l'expérience client
- ARTICLE The 5 new rules of retail
- ARTICLE 3 ways to rethink retail forecasting and demand planning
- ARTICLE Reimagine marketing: Today, tomorrow and in times of disruption
- RAPPORT D'ANALYSTE The Total Economic Impact Of SAS Customer Intelligence 360
- Témoignage client Using customer intelligence to optimize advertising sales
- ARTICLE Customer Data Platform : présentation et atouts | SAS
- Webinaire Alignment: The Harmonic Convergence of Banking CX
- Témoignage client Un distributeur de fournitures de bureau crée une expérience client remarquable grâce à un marketing piloté par les données
- ARTICLE Your customers aren’t afraid of new technologies. Are you?
- ARTICLE Tread carefully with customer data platforms
- ARTICLE Marketers and privacy
- ARTICLE Digital transformation for SMBs
- ARTICLE Five trends that will reshape customer experience
- ARTICLE Under siege: Improving customer experience in banking
- Témoignage client Telecom calls on automation to improve market position
- ARTICLE IoT: The customer experience accelerator you can't afford to ignore
- Livre blanc The Real-Time and Predictive Commerce Playbook for CMOs
- ARTICLE What big data has brought to the privacy discussion
- ARTICLE Effective real-time marketing
- Livre blanc Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- Livre blanc Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- ARTICLE Contextual engagement
- ARTICLE Data and the customer experience
- Ebook How Can Retailers Satisfy Today's Customers?
- Livre blanc Data and the customer experience
- ARTICLE How to improve your AI marketing skills
- ARTICLE Building confidence in your customer experience
- ARTICLE Marketing et IA : que réserve l'avenir ?
- ARTICLE Three ways to improve real time marketing results
- Livre blanc Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- Livre blanc Beyond The Campaign
- ARTICLE Customer journey analytics goes mainstream
- Livre blanc Using Data to Create Outcome-Based Customer Experiences
- Livre blanc The Internet of Things: Marketing’s Opportunities and Challenges
- Livre blanc Power your digital transformation with guided analytics
- Ebook How Customer Intelligence Is Energizing the Utilities Industry
- Livre blanc Using Big Data to Enable the Omnichannel Retail Experience
- ARTICLE What is marketing automation?
- ARTICLE Real-time customer engagement is the future of experience management
- Ebook Livre blanc Tomorrow's telco
- Ebook Improving Customer Experience
- ARTICLE The marketing analytics must-haves
- ARTICLE Harnessing the martech advantage
- Livre blanc Getting to Why in Omnichannel Marketing Attribution
- Livre blanc Marketing attribution: Giving credit where credit is due
- Livre blanc Improve Customer Experience with Actionable Artificial Intelligence
- ARTICLE R 'Ray' Wang: A conversation with a digital disruptor
- ARTICLE IoT: The next best thing to reading your customer’s mind
- ARTICLE Marketing for the midmarket
- Livre blanc Redefining Brand Performance for the 21st Century
- ARTICLE Linking data to the customer journey
- Série The value of marketing metrics at Visa
- ARTICLE Putting you at the frontier of the fan experience
- Série Digital transformation: Moving from handshakes to householding at Comerica
- Livre blanc Data Elevates the Customer Experience
- Série Brand equity has a big role in RCI's strategy
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- ARTICLE Customer journeys: How to be ready when customers visit
- ARTICLE Customer journey management: Eliminating missed opportunities
- ARTICLE Small but mighty: Modern marketing for the midmarket
- Témoignage client The right offer every time
- ARTICLE The marketer's dream: Harmonic convergence
- ARTICLE Capter l'attention du consommateur hyper-connecté de demain ?
- ARTICLE Customer segmentation for the new digital experience
- Interview Using data to control unruly hotel pricing
- Série The customer journey: Finding the buy signal
- Interview Q&A: What's your level of digital marketing maturity?
- Interview How do you know if you’re ready for Hadoop?
- Série The customer journey: Why you need journey maps
- ARTICLE Keeping your customers happy with assortment optimization
- ARTICLE The modern marketing leader: Is your CMO ready?
- ARTICLE Customer loyalty in a digital world: A new approach
- ARTICLE Customer loyalty in a digital world: A new approach
- ARTICLE Customer loyalty in a digital world: A new approach
- ARTICLE Four multichannel marketing strategies that deliver exceptional customer experiences
- ARTICLE Marketing measurement do's and don'ts
- ARTICLE Out of size, out of mind
- ARTICLE Empty shelves: The retail analytical talent deficit
- Livre blanc The Architecture and Security of SAS® Marketing Operations Management
- ARTICLE The first step in building a better customer experience
- RAPPORT D'ANALYSTE Gartner positions SAS as a Leader in the Magic Quadrant for Marketing Resource Management
- ARTICLE The era of gargantuan data
- ARTICLE Marketing optimization: Five lessons learned at a major US bank
- ARTICLE Seven characteristics of the modern consumer
- Livre blanc Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- ARTICLE Improving customer experience with digital marketing
- ARTICLE Three tips for data-driven marketing from the Las Vegas Sands
- Livre blanc Unleashing the Power of Text Analytics for Travel
- RAPPORT D'ANALYSTE SAS is a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q3 2014
- ARTICLE Four ways Vail Resorts creates epic experiences
- ARTICLE Do marketers need real-time analytics
- ARTICLE The digitization of everything — its impact on customer experience
- ARTICLE The digitization of everything – its impact on the buyer’s journey and marketing’s role
- ARTICLE A lesson in customer service from Chick-fil-A President Dan Cathy
- RAPPORT D'ANALYSTE Livre blanc Marketing Analytics for Manufacturing: Forging Customer Insights
- RAPPORT D'ANALYSTE The Total Economic Impact Of SAS Marketing Operations Management
- Vidéo Brian Solis on making business more human
- ARTICLE Page Insights Multichannel Marketing: What it is and why it matters
- ARTICLE Page Insights Personalization: What it is and why it matters
- ARTICLE Page Insights Customer Analytics: What it is and why it matters
- ARTICLE Page Insights Le marketing digital : Qu'est-ce que c'est et pourquoi c'est important ?
- Primer Marketing Analytics: What it is and why it matters
- ARTICLE Page Insights Big Data Marketing: What it is and why it matters
- Témoignage client Hyper-personalized offers help consumer finance company elevate the customer experience
- Webinaire Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience.
- Webinaire Banking Under Siege: Avoiding the Trust and Customer Experience Collision Course
- Webinaire Data and AI: Accelerators of Banking CX
- Ebook Brilliant decision?
- Ebook Customer experience - now and into the future
- Ebook Planning For CDP Success: A guided journey for choosing a customer data platform
- Livre blanc SAS Experience 2030
- Ebook The Secrets of Delivering Exceptional Customer Experience
- Ebook In-the-Moment Marketing
- Ebook Retail Experimentation: The New Fundamentals
- Livre blanc SAS - Hospitality Provider
- Livre blanc Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- Livre blanc Where does marketing stop and advertising begin?
- Ebook Operational Marketing: From Hard Work to Heroic Performance
- Livre blanc AI and analytics are powering a demand planning and customer experience revolution
- Livre blanc TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- Ebook Strategic Marketing: From aspirational to exceptional customer experience
- Livre blanc Experience 2030. The Future of Customer Experience is... NOW!
- Livre blanc Experience 2030: Pulse Report
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