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- ÉTUDE DE CAS
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Témoignage client
Predictive analytics and AI deliver a winning fan experience -
Livre blanc
Rethinking risk: Smarter models, better decisions -
COMMUNIQUÉ DE PRESSE
Analysts name SAS a leader in risk, fraud, AI and analytics -
COMMUNIQUÉ DE PRESSE
SAS a Leader in cross-channel marketing hubs per global research firm -
RAPPORT D'ANALYSTE
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
Ebook
Real-Time Hyperpersonalization in Hospitality -
COMMUNIQUÉ DE PRESSE
MarTech experts’ top predictions for 2025 -
COMMUNIQUÉ DE PRESSE
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
COMMUNIQUÉ DE PRESSE
New report: Undisciplined MarTech impedes customer trust -
COMMUNIQUÉ DE PRESSE
New study finds CMOs embracing GenAI despite knowledge gap -
Livre blanc
Navigating the uncertain world of third-party cookies -
Témoignage client
Leading cruise line personalizes passengers’ onboard experience in real time -
COMMUNIQUÉ DE PRESSE
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
COMMUNIQUÉ DE PRESSE
New SAS GenAI tools for marketers leverage Amazon Bedrock -
RAPPORT D'ANALYSTE
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
Ebook
The insurance data and AI revolution -
RAPPORT D'ANALYSTE
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
Témoignage client
One airport operator is making every journey personal for passengers -
Témoignage client
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
Livre blanc
Creating Meaningful Data-driven Customer Journeys -
Ebook
Personalized advertising that you control -
Livre blanc
Improving HCP Engagement with Digital Analytics -
RAPPORT D'ANALYSTE
SAS est leader dans The Forrester Wave™ : Plateformes décisionnelles d'IA, Q2 2023. -
Ebook
Cracking Tomorrow's CX Code -
Livre blanc
Retail bank media networks: Monetize customer data with personalized offers and advertising -
Ebook
The Path to a Single Customer View -
Témoignage client
Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenants -
Témoignage client
Predicting real-time insurance needs with hyperpersonalization -
Témoignage client
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
Livre blanc
Cracking Tomorrow's CX Code -
Livre blanc
Banking in 2035: global banking survey report -
Livre blanc
Banking in 2035: three possible futures -
Livre blanc
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Témoignage client
Protecting nature with dollars and sense -
Témoignage client
Integrated marketing improves results for marketers and customers -
Témoignage client
A customer connection is the special ingredient -
Témoignage client
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Témoignage client
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
Témoignage client
Maximizing the reach and impact of an eHealth hub -
Témoignage client
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Témoignage client
L'établissement financier suisse utilise l'analytique avancée pour réinventer sa stratégie marketing et personnaliser l'expérience client -
Témoignage client
L'établissement financier suisse utilise l'analytique avancée pour réinventer sa stratégie marketing et personnaliser l'expérience client -
ARTICLE
The 5 new rules of retail -
ARTICLE
3 ways to rethink retail forecasting and demand planning -
ARTICLE
Reimagine marketing: Today, tomorrow and in times of disruption -
RAPPORT D'ANALYSTE
The Total Economic Impact Of SAS Customer Intelligence 360 -
Témoignage client
Using customer intelligence to optimize advertising sales -
ARTICLE
Customer Data Platform : présentation et atouts | SAS -
Webinaire
Alignment: The Harmonic Convergence of Banking CX -
Témoignage client
Un distributeur de fournitures de bureau crée une expérience client remarquable grâce à un marketing piloté par les données -
ARTICLE
Your customers aren’t afraid of new technologies. Are you? -
ARTICLE
Tread carefully with customer data platforms -
ARTICLE
Marketers and privacy -
ARTICLE
Digital transformation for SMBs -
ARTICLE
Five trends that will reshape customer experience -
ARTICLE
Under siege: Improving customer experience in banking -
Témoignage client
Telecom calls on automation to improve market position -
ARTICLE
IoT: The customer experience accelerator you can't afford to ignore -
Livre blanc
The Real-Time and Predictive Commerce Playbook for CMOs -
ARTICLE
What big data has brought to the privacy discussion -
ARTICLE
Effective real-time marketing -
Livre blanc
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
Livre blanc
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
ARTICLE
Contextual engagement -
ARTICLE
Data and the customer experience -
Ebook
How Can Retailers Satisfy Today's Customers? -
Livre blanc
Data and the customer experience -
ARTICLE
How to improve your AI marketing skills -
ARTICLE
Building confidence in your customer experience -
ARTICLE
Marketing et IA : que réserve l'avenir ? -
ARTICLE
Three ways to improve real time marketing results -
Livre blanc
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
Livre blanc
Beyond The Campaign -
ARTICLE
Customer journey analytics goes mainstream -
Livre blanc
Using Data to Create Outcome-Based Customer Experiences -
Livre blanc
The Internet of Things: Marketing’s Opportunities and Challenges -
Livre blanc
Power your digital transformation with guided analytics -
Ebook
How Customer Intelligence Is Energizing the Utilities Industry -
Livre blanc
Using Big Data to Enable the Omnichannel Retail Experience -
ARTICLE
What is marketing automation? -
ARTICLE
Real-time customer engagement is the future of experience management -
Ebook
Livre blanc
Tomorrow's telco -
Ebook
Improving Customer Experience -
ARTICLE
The marketing analytics must-haves -
ARTICLE
Harnessing the martech advantage -
Livre blanc
Getting to Why in Omnichannel Marketing Attribution -
Livre blanc
Marketing attribution: Giving credit where credit is due -
Livre blanc
Improve Customer Experience with Actionable Artificial Intelligence -
ARTICLE
R 'Ray' Wang: A conversation with a digital disruptor -
ARTICLE
IoT: The next best thing to reading your customer’s mind -
ARTICLE
Marketing for the midmarket -
Livre blanc
Redefining Brand Performance for the 21st Century -
ARTICLE
Linking data to the customer journey -
Série
The value of marketing metrics at Visa -
ARTICLE
Putting you at the frontier of the fan experience -
Série
Digital transformation: Moving from handshakes to householding at Comerica -
Livre blanc
Data Elevates the Customer Experience -
Série
Brand equity has a big role in RCI's strategy -
ARTICLE Gestion de l'expérience client (CEM) : présentation et atouts
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ARTICLE
Customer journeys: How to be ready when customers visit -
ARTICLE
Customer journey management: Eliminating missed opportunities -
ARTICLE
Small but mighty: Modern marketing for the midmarket -
Livre blanc
Operationalizing and Embedding Analytics for Action -
Témoignage client
The right offer every time -
ARTICLE
The marketer's dream: Harmonic convergence -
ARTICLE
Capter l'attention du consommateur hyper-connecté de demain ? -
ARTICLE
Customer segmentation for the new digital experience -
Interview
Using data to control unruly hotel pricing -
Série
The customer journey: Finding the buy signal -
Interview
Q&A: What's your level of digital marketing maturity? -
Interview
How do you know if you’re ready for Hadoop? -
Série
The customer journey: Why you need journey maps -
ARTICLE
Keeping your customers happy with assortment optimization -
ARTICLE
The modern marketing leader: Is your CMO ready? -
ARTICLE
Customer loyalty in a digital world: A new approach -
ARTICLE
Customer loyalty in a digital world: A new approach -
ARTICLE
Customer loyalty in a digital world: A new approach -
ARTICLE
Four multichannel marketing strategies that deliver exceptional customer experiences -
ARTICLE
Marketing measurement do's and don'ts -
ARTICLE
Out of size, out of mind -
ARTICLE
Empty shelves: The retail analytical talent deficit -
Livre blanc
The Architecture and Security of SAS® Marketing Operations Management -
ARTICLE
The first step in building a better customer experience -
ARTICLE
Moving beyond the ad server -
RAPPORT D'ANALYSTE
Gartner positions SAS as a Leader in the Magic Quadrant for Marketing Resource Management -
ARTICLE
The era of gargantuan data -
ARTICLE
Marketing optimization: Five lessons learned at a major US bank -
ARTICLE
Seven characteristics of the modern consumer -
Livre blanc
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
ARTICLE
Improving customer experience with digital marketing -
ARTICLE
Three tips for data-driven marketing from the Las Vegas Sands -
Livre blanc
Unleashing the Power of Text Analytics for Travel -
RAPPORT D'ANALYSTE
SAS is a Leader in the Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 -
ARTICLE
Four ways Vail Resorts creates epic experiences -
ARTICLE
Do marketers need real-time analytics -
ARTICLE
The digitization of everything — its impact on customer experience -
ARTICLE
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
ARTICLE
A lesson in customer service from Chick-fil-A President Dan Cathy -
RAPPORT D'ANALYSTE
Livre blanc
Marketing Analytics for Manufacturing: Forging Customer Insights -
RAPPORT D'ANALYSTE
The Total Economic Impact Of SAS Marketing Operations Management -
Vidéo
Brian Solis on making business more human -
ARTICLE
Page Insights
Multichannel Marketing: What it is and why it matters -
ARTICLE
Page Insights
Personalization: What it is and why it matters -
ARTICLE
Page Insights
Customer Analytics: What it is and why it matters -
ARTICLE
Page Insights
Le marketing digital : Qu'est-ce que c'est et pourquoi c'est important ? -
Primer
Marketing Analytics: What it is and why it matters -
ARTICLE
Page Insights
Big Data Marketing: What it is and why it matters -
Témoignage client
Hyper-personalized offers help consumer finance company elevate the customer experience -
Webinaire
Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience. -
Webinaire
Banking Under Siege: Avoiding the Trust and Customer Experience Collision Course -
Webinaire
Data and AI: Accelerators of Banking CX -
Ebook
Brilliant decision? -
Ebook
Customer experience - now and into the future -
Ebook
Planning For CDP Success: A guided journey for choosing a customer data platform -
Livre blanc
SAS Experience 2030 -
Ebook
The Secrets of Delivering Exceptional Customer Experience -
Ebook
In-the-Moment Marketing -
Ebook
Retail Experimentation: The New Fundamentals -
Livre blanc
SAS - Hospitality Provider -
Livre blanc
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
Livre blanc
Where does marketing stop and advertising begin? -
Ebook
Operational Marketing: From Hard Work to Heroic Performance -
Livre blanc
AI and analytics are powering a demand planning and customer experience revolution -
Livre blanc
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
Ebook
Strategic Marketing: From aspirational to exceptional customer experience -
Livre blanc
Experience 2030. The Future of Customer Experience is... NOW! -
Livre blanc
Experience 2030: Pulse Report -
Livre blanc
Delivering Experiences That Win Business and Build Loyalty
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