The Credit Card Accountability, Responsibility and Disclosure Act (CARD) of 2009 was triggered by the financial crisis and designed to protect subprime borrowers by forcing lenders to provide more transparency and more reasonable, fairer rates and fees to borrowers. This has proven a costly burden for US lenders as they retool to adjust for narrower margins and a new outlook on customer retention and loyalty. While at the SAS Global Forum Executive Conference, Rex Pruitt, Manager, Profitability & Risk, MIS Analytics at PREMIER Bankcard, explained how analytics helped PREMIER find its profitable customer and price point. Read PREMIER’s answer to recouping lost revenue. It may surprise you!
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