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Howard A. Rubin

Howard Rubin, CEO, Rubin Worldwide

Howard A. Rubin, President and CEO of Rubin Worldwide, is an internationally recognized author, researcher, speaker and consultant in IT measurement, global software economics, technology’s business value, and performance measurement and benchmarking. Rubin is a Gartner Senior Advisor and former Nolan Norton Research Fellow focusing on development of the Balanced Business Scorecard. He has worked with heads of state to develop national competitive technology strategies for Canada, India, the Philippines, South Africa and the US.

Technology’s growing importance to business provides an opportunity


Today’s corporate and personal economies are far more technology-intense than in 1980, and the overall technology economy is growing even as the global economy stagnates. This article from Dr. Howard Rubin in Wall Street &Technology explores the need for growth in technology spending as revenues remain steady.


Technology economics: The ‘cost of data’

Howard Rubin

Dr. Howard Rubin gives a high-level assessment of the cost of data, both to financial services firms and to organizations at large. His assessment brings home the ringing statement, “It’s the data, stupid.” Does your firm value its data as a corporate asset?