The Knowledge Exchange / Risk Management / Dan Barta, Director, Enterprise Fraud Strategy at SAS

Dan Barta

Dan Barta, Director, Enterprise Fraud Strategy at SAS

Dan Barta is Director of Enterprise Fraud Strategy at SAS. Barta has more than 20 years of experience in fraud investigation, detection and prevention beginning as a Special Agent with the Federal Bureau of Investigation. He continued to add to his expertise with a management position with a Big Six accounting firm and later at Nations Bank (now Bank of America) in the Liability Risk Management department. While at Nations Bank, Barta led the implementation of a check fraud detection software product across multiple sites and managed a team of fraud detection specialists. Prior to moving to SAS, Barta worked for Carreker Corporation managing a delivery team responsible for the implementation of fraud software products. He was also responsible for the development of a fraud alert management product currently used by several banks.

dan.barta@sas.com

Choosing a hybrid approach to fight fraud more effectively

By Dan Barta, Director, Enterprise Fraud Strategy at SAS | Published: November 15, 2011
SAS Fraud Network Analysis

A hybrid approach identifies associations between various accounts and integrates that information with the traditional rules and analytics to better score risk, prioritize alerts, reduce false positives, increasing the efficiency of investigators and reducing fraud losses. Dan Barta describes network analysis and says you can use either the top down or bottom up approach. Which approach are you using?

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