SAS^® Campaign Management for Retail

It’s difficult for many retailers to plan, execute and track customer interactions. Customer data is scattered across the enterprise, and marketers often plan and execute campaigns manually.

SAS Campaign Management for Retail makes it easy for you to:

• Automate marketing processes.
• Increase productivity.
• Execute campaigns on time and on budget.

You get an automated, repeatable, easy-to-use environment capable of executing a wide range of campaigns, from simple to very complex, from strategic, planned market programs to opportunistic, near-real-time communications aimed at a precise audience.

Because SAS Campaign Management for Retail lets you track offers and promotions to learn from those efforts, you will be able to create targeted campaigns more quickly in the future, using your new knowledge of what works and what doesn’t.

SAS Campaign Management for Retail is tailored for the retail vertical, but it is also highly configurable, which means it can be tailored to fit your existing marketing processes, terminology and technical infrastructure.

Comprehensive retail intelligence
SAS Campaign Management for Retail is available as part of SAS Retail Intelligence Solutions, a suite of software and services that combines award-winning analytic and data warehousing technology with decades of industry experience. Through proven, prebuilt processes, techniques and models, SAS Retail Intelligence Solutions speed up both implementation and results.