SAS^® RETAIL INTELLIGENCE SOLUTIONS

Gone are the days when retail operations could be governed solely by instinct and intuition. The complexity of today's global, multichannel retail environment makes it impossible to glean all the necessary knowledge simply from personal experience and common sense.

To survive and prosper in competitive markets, retailers need industry-specific solutions with robust analytics that maximize profitability from customer segments, retail outlets and supply chains – all while driving toward enterprise performance targets.

Insight across the enterprise
SAS Retail Intelligence Solutions are tailored to meet the unique needs of the retail industry by delivering valuable insights into:

Customer behavior. Store performance. Merchandise performance. Demand forecasting. Marketing campaigns. Supply-chain costs.

What's more, you can do this without spending a lot of time and resources force-fitting generic tools into a retail environment.

SAS Retail Intelligence Solutions comprise seven components that can be implemented individually or collectively for maximum advantage:

• SAS Campaign Management for Retail – Plan and execute marketing campaigns, manage responses and report campaign effectiveness.
• SAS Customer Insight for Retail – Gain a better understanding of customer behavior to enable better merchandising and marketing decisions.
• SAS Demand Forecasting for Retail – Use accurate demand forecasts in stores and warehouses for replenishment and assortment planning.
• SAS Performance Reporting for Retail – Access information through intuitive, prebuilt reports and analyses, which consolidate information from different sources.
• SAS Strategic Performance Management – Ensure that merchandise, customer and channel decisions are all focused on one strategic vision.
• SAS Supply Chain Costing for Retail – Gain financial visibility into supply chains to uncover the true costs of supply-chain activities and the net profitability of products.
• SAS Transaction Insight for Retail – Turn large amounts of transaction data from multiple channels into reliable intelligence about merchandise and store performance.

Built on the SAS Enterprise Intelligence Platform
SAS Retail Intelligence Solutions rely on a retail-specific data architecture built on the SAS Enterprise Intelligence Platform. This platform lets you quickly organize data from disparate sources into a reliable source for a single version of the truth and effective analysis. The data architecture provides an out-of-the-box, enterprisewide data model developed with nearly three decades of SAS retail experience.

Analytic models built into individual components also incorporate retail business process flows to provide first-cut models for analysis and predictive modeling. Predefined dimensional models and retail-specific reporting templates provide out-of-the-box, ad hoc query and reporting capabilities tailored to different types of users across the organization.

These solutions can be implemented quickly and substantially reduce your "time to intelligence." Ultimately, you will gain quicker, sustainable ROI.