Special Report

The following articles originally appeared in the SAS special report Competing as a 21st Century Retailer.

• For the customer centricity that’s essential to surviving today’s economy… – Accurately anticipate and fulfill each customer’s needs across every channel – by enabling customer centricity through decision process automation (DPA). This article overviews the spectrum of DPA-powered marketing and merchandising capabilities that can secure customer loyalty even in tough economic times. (PDF: 490KB)



• Retail technology: The view from Wall Street – Citi Investment Research Analyst Deborah Weinswig outlines how five key corporate measures – including operating margins and return on invested capital – can be positively affected by implementing analytical retail business applications. (PDF: 437KB)



• Smart customer centricity: The analytical advantage – Are you getting the most out of your best customer relationships and improving the profitability of those with untapped potential? You can, with analytical CRM. Read advice on exploiting predictive analytics in an enterprisewide approach to customer centricity, and learn from real-world success stories. (PDF: 1.4MB)



• Where to start? Creating a road map to customer centricity – To achieve truly customer-centric retailing with analytics, you don’t have to overhaul your entire infrastructure at once; gradual implementation can deliver a rapid ROI and optimal results. Get tips on developing a road map that best suits your organization. (PDF: 297KB)

Register to access the complete special report, Competing as a 21st Century Retailer. It provides in-depth analysis of business and technology practices for improving your corporate performance as a retailer, meeting customer needs, increasing profitability and gaining competitive advantage.