SAS^® Clustering

A vital part of delivering the right product mix is knowing where your customers live, and how they shop. SAS Clustering empowers you to automatically group or cluster stores with similar attributes, resulting in a planning process that is more efficient and better tuned to various regions, season, buying trends, store size and customer demographics. This efficiency translates to a product mix that is synchronized with a specific store or consumer need. With SAS Clustering built into your planning process, you will benefit from maximized product turn, and the confidence that your customers aren’t straying to the competition.

With SAS Clustering, you can create intelligent, “tailored” assortments so that your customers are getting the products they want when they want them.

Benefits:

• Analyze performance across channels
• Create tailored assortments that leverage geographic climate, demographic profiles and purchase behavior across channels
• Group stores using a wide variety of variables including store volume, store traits and space

Results:

• Optimize assortments by channel and decrease inventory levels
• Develop store-specific assortments based on consumer preferences, volume and space constraints
• Improve customer satisfaction through assortments targeted for the right audience