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The entry of large general merchandisers with hyperefficient supply chains into the grocery industry during the past 10 years means that it is no longer possible for grocery retailers to compete on price alone. To succeed, grocers must anticipate and shape future demand to better satisfy each customer's unique needs.
The ultimate goal is to tailor the entire shopping experience and create an emotional bond with valuable customer segments who are looking for more than just the lowest price. In effect, this means turning today's multichannel retail enterprise -- in a consumer's eyes -- from "the store" to "my store."
SAS solutions for grocery help grocery retailers replace hunches with data driven, fact-based, forward-looking decisions at the intersection of customer demand, product supply and competitive pricing.
SAS® Solutions for Grocery: Category Management
Through the application of advanced analytics, SAS enables grocers and their suppliers to understand and predict category performance, foresee and quantify opportunities, and optimize category drivers to deliver the best outcome possible. SAS category management solutions include:
SAS Demand Forecasting for Retail
SAS Merchandise Assortment Planning (a component of SAS Integrated Merchandise Planning)
SAS Promotion Optimization
SAS Regular Price Optimization
SAS Space Planning (a component of SAS Integrated Merchandise Planning)
SAS® Solutions for Grocery: Customer-centric Marketing
SAS customer-centric solutions unleash marketing opportunity that the cookie-cutter segmentation techniques of traditional customer relationship management systems can’t possibly match. SAS allows grocers to construct a comprehensive view of the customer across all channels, and create progressively sophisticated loyalty programs featuring more relevant communications that foster lasting customer relationships.
- Read our solution brief to learn more about SAS’ analytical approach to providing automated, "lights-out" marketing capabilities.
- Read this one-page brochure for a high-level description of SAS’ portfolio of customer-centric marketing solutions, which include:
SAS® Solutions for Grocery: Data Integration
SAS Data Integration provides a single environment that seamlessly integrates data quality within the data integration process, taking users from profiling and rules creation through execution and monitoring of results.
SAS – A leader in analytics for the retail industry
SAS solutions for retail include nearly three decades of retail analytics experience and merchandising best practices. No other vendor offers such a comprehensive, integrated set of solutions for retailers. Today, SAS serves more than 80 percent of FORTUNE Global 500® general merchandisers and specialty retailers. SAS is also an associate member of the National Retail Federation.
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Industries
Aerospace
