Industries / Retail

Customer Insight

Today, customers want greater value, have greater knowledge and are seeking unique merchandise, unique services, relevant communications and an authentic relationship. Mass marketing is ignored, and retailers who have divined the "secret sauce" are rewarded with loyal customers. The volume and variety of customer information continues to increase, making understanding customer behavior an ongoing challenge for retailers worldwide. Deeper customer insight is vital for the development of winning retail brands and strategy execution.

" We did a financial analysis of the implementation, and we found that we were getting a rate of return of 137 percent. That's about as much of a slam dunk as you're going to see."

—Jim Foreman

Director of Circulation and Analytics

Staples

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How SAS® Can Help 

SAS can help you understand your customers as well as they understand you – whether it is through understanding their preferences, buying behaviors or what they say about your merchandise in social media. SAS takes it full circle by helping you use customer insight in merchandising and marketing decisions and execution to help you better retain, attract and grow customers and profits.

With SAS, you can:

  • Gain a unified view of customers across brands and merchandise.
  • Predict customer behavior by using analytics to gain insights into the major factors that influence customer satisfaction, long-term relationships and sales results.
  • Identify cross-sell/up-sell prospects using detailed segmentation.
  • Connect offers to the right customer segments based on demographic, geographic, attitudinal and behavioral data across the enterprise.
  • Automate and execute relevant offers with automated campaign planning.
  • Keep your finger on the pulse of customers' responses to promotions and adapt as needed.
  • Ensure clean, accurate and up-to-date data throughout the marketing and merchandising processes.

How SAS® Is Different 

SAS covers the span of customer insight needs in retail from understanding to delivering superior value.

Only SAS delivers:

  • Smarter retail decisions. SAS predictive analytics and data integration provide the knowledge and insight needed to understand your customers and make smarter decisions.
  • A path to grow and evolve. SAS can help you address your customer insight needs enterprisewide and feed into integrated merchandise planning, pricing and marketing automation solutions.
  • Customization for targeted results. With SAS, you can better tailor local assortments, offers and conversations with customers.
  • Proven success. SAS is a strong and stable company with a strong and loyal customer base around the globe.
  • A platform for social media analysis. Understand conversations about brands and sentiment of customers.
  • More marketing challenges solved. SAS provides the most comprehensive customer intelligence suite for executing on customer insight through marketing programs.

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Call us at 1-800-727-0025 (US and Canada) or request more information.