Customer Insight
" We did a financial analysis of the implementation, and we found that we were getting a rate of return of 137 percent. That's about as much of a slam dunk as you're going to see."
—Jim Foreman
Director of Circulation and Analytics
Staples
How SAS® Can Help
SAS can help you understand your customers as well as they understand you – whether it is through understanding their preferences, buying behaviors or what they say about your merchandise in social media. SAS takes it full circle by helping you use customer insight in merchandising and marketing decisions and execution to help you better retain, attract and grow customers and profits.
With SAS, you can:
- Gain a unified view of customers across brands and merchandise.
- Predict customer behavior by using analytics to gain insights into the major factors that influence customer satisfaction, long-term relationships and sales results.
- Identify cross-sell/up-sell prospects using detailed segmentation.
- Connect offers to the right customer segments based on demographic, geographic, attitudinal and behavioral data across the enterprise.
- Automate and execute relevant offers with automated campaign planning.
- Keep your finger on the pulse of customers' responses to promotions and adapt as needed.
- Ensure clean, accurate and up-to-date data throughout the marketing and merchandising processes.
How SAS® Is Different
SAS covers the span of customer insight needs in retail from understanding to delivering superior value.
Only SAS delivers:
- Smarter retail decisions. SAS predictive analytics and data integration provide the knowledge and insight needed to understand your customers and make smarter decisions.
- A path to grow and evolve. SAS can help you address your customer insight needs enterprisewide and feed into integrated merchandise planning, pricing and marketing automation solutions.
- Customization for targeted results. With SAS, you can better tailor local assortments, offers and conversations with customers.
- Proven success. SAS is a strong and stable company with a strong and loyal customer base around the globe.
- A platform for social media analysis. Understand conversations about brands and sentiment of customers.
- More marketing challenges solved. SAS provides the most comprehensive customer intelligence suite for executing on customer insight through marketing programs.
Related Products and Solutions
- SAS® Marketing Automation
- SAS® Social Media Analytics
- SAS® Marketing Optimization
- SAS® Enterprise Miner™
- SAS® Customer Intelligence
SAS® Marketing Automation
SAS Marketing Automation provides marketers with an easy-to-use solution to plan, test and execute marketing campaigns of any size or level of complexity. SAS' proven capabilities for campaign management, analytics, data integration and business intelligence, along with flexible deployment options, empower marketers to create and deliver the right campaign at the right time.
SAS® Social Media Analytics
SAS Social Media Analytics integrates, analyzes and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organizations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace.
SAS Social Media Analytics is an enterprise hosted solution based on a client’s unique business challenges and enterprise goals and provides a tailored implementation hosted and managed by SAS Solutions OnDemand.
SAS® Marketing Optimization
SAS Marketing Optimization helps you maximize economic outcomes by making the most of each individual customer communication. The solution enables you to increase marketing campaign ROI by determining the best offers for individual customers and delivering analytic insight into the implications of business constraints, such as channel capacity and contact policies.
SAS® Enterprise Miner™
SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models based on analysis of vast amounts of data from across the enterprise. It offers a rich, easy-to-use set of integrated capabilities for creating and sharing insights that can be used to drive better decisions. Forward-thinking organizations today are using SAS data mining software to detect fraud, minimize risk, anticipate resource demands, increase response rates for marketing campaigns and curb customer attrition.
SAS® Customer Intelligence
SAS Customer Intelligence provides the most comprehensive suite of analytic marketing solutions, enabling marketing executives to make smarter decisions and solve more business challenges. Only SAS provides the complete set of capabilities needed for a customer-focused marketing process.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
