Analytics is a secret weapon of many top-performing companies today. Organizations such as Amazon.com, Harrah's, Capital One and even the Boston Red Sox have dominated their fields by employing industrial-strength analytics across a wide variety of activities, mining vast amounts of customer data to help reduce fraud, anticipate resource demand, increase acquisition, curb customer attrition and more.
If your institution isn’t teaching students about the importance of analytics and data mining in the business world, now is the time to examine how doing so can improve their chances of gaining a true competitive edge in today’s cutthroat job market.
Panelists
Distinguished panelists Dr. Ravi Bapna and Dr. Galit Shmueli, both faculty members at leading U.S. business schools, draw from their real-world teaching experience to discuss:- How students benefit from learning analytics and data mining techniques.
- How data mining and analytics reach across industries and business functions.
- The importance of using statistics and modeling expertly in the 21st-century business world.
- How data mining produces new knowledge to better inform decision makers before they act.
- What infrastructure, processes and teaching strategies are needed to effectively educate students.
- Key benefits of partnerships between corporations and academic institutions.
Dr. Ravi Bapna is an Associate Professor and Ackerman Scholar in the Operations and Information Management Department at the University of Connecticut School of Business in Storrs, Conn.
Dr. Galit Shmueli is an Assistant Professor of Management Science and Statistics in the Decision and Information Technologies Department in the Robert H. Smith School of Business at the University of Maryland, College Park.
