A deeper understanding of the total customer experience. The best mix of offer, customer and channel. And happier, more loyal customers. Our communications solutions address your customer management priorities, so you can get higher ARPU through better:
Cross-sell and up-sell. Choose the next best offer for each customer – in real time.
Churn prevention. Prioritize, predict, forecast and pre-empt customer issues leading to dissatisfaction and churn.
Customer lifecycle management. Attract customers with high profit potential. And manage the relationship across all channels throughout the customer life cycle.
Accurately measure the profitability of customers, channels, products and campaigns. Predict, prioritize and pre-empt customer issues that may lead to dissatisfaction and churn. And only SAS enables you to:
Enhance existing segmentation models. Use role-based variables to measure social influence based on relationships between customers.
Target social influencers. Create more detailed, comprehensive churn models using advanced analytics specific to the communications industry.
Identify which customers are most – and least – profitable. Accurately calculate the cost and profitability of activities tied to campaigns, as well as customers, channels and products.
Uncover issues and trends. Identify root causes. Apply data mining, text mining and forecasting techniques to CDR, trouble ticket and performance data so you can uncover and address problems before they lead to churn or promoter score degradation.
To date, we have generated US$42 million in incremental revenues through microsegmented campaigns and through the rewards program. What used to be a double-digit churn rate is now best-in-class at a blended churn rate of 5 percent for prepaid and 1.65 percent for postpaid.
Better forecast accuracy to drive better decisions. More effective pricing and revenue optimization strategies for individual products or bundles. And a healthier, more profitable bottom line. We offer comprehensive communications solutions that address:
Cost and profitability analysis. Calculate the cost and profitability of activities tied to campaigns, as well as customer, channel and product profitability.
Optimization. Apply our patented algorithm to many business activities (e.g., marketing campaigns, resource planning and allocations, product bundles).
Revenue assurance. Quickly identify and address sources of revenue leakage, no matter where they originate – billing and collections, network performance, fraud, etc.
Model price elasticity to prevent churn during promotional roll offs and other price increases. Prevent a major – and costly – act of fraud. And detect revenue leakages during the billing and collection process. With SAS, you can:
Create more effective pricing strategies. Design pricing strategies to attract the most valuable demand and protect against volatility using highly accurate forecasts that take into account any detail relevant to your business.
Develop sophisticated promotions with a high likelihood of success. Incorporate a complete view of your customers into your campaign planning processes so you can develop highly personalized, relevant offers.
Understand your true costs. Calculate the costs and profitability of activities tied to campaigns, customers, channels and products.
Identify revenue leakage, and uncover the root causes so you can address the problem. Use advanced analytics to sift through huge volumes of data from myriad systems, promotions, pricing plans, etc., to identify gaps in the application of business rules – so you can take immediate measures to plug the leaks.
We use SAS to help us with different analytical tasks. Whether for last-minute, extremely important ad hoc evaluations or analyses – for example, customer value models as a basis for CRM quotes – or for complex forecasts for the specialty departments and management.
Better network performance. Improved quality and service levels. And a more satisfactory subscriber experience. Our communications solutions include:
Network planning analytics. Improve network planning and deployment – and get a better ROI – using statistical forecasting and optimization techniques.
Service assurance analytics. Predict and pre-empt customer issues, speed resolution and improve efficiencies by analyzing QoS, network and IT performance and service costs.
Care analytics. Use text analytics to accurately capture disposition codes and avoid downstream costs. And apply modern statistical techniques to optimize center staffing and routes to lower the cost of service while improving its quality.
Improve network traffic forecasting. Optimize CAPEX and OPEX. And establish a flexible and scalable analytics framework that can grow as your networks grow. With SAS, you can:
Using SAS allows us to analyze historical trends in network traffic related to client usage and monitor service provision performance. Therefore, we can anticipate the evolution of traffic in real time, over an extremely short period of time.
Location-specific campaigns. Precisely targeted promotions. And timely, relevant offers delivered when a customer is inside or near a retail location. Our communications software includes capabilities for:
Location-based marketing. Develop specialized offers and promotions that are delivered to targeted customers via their mobile devices.
Microsegmentation. Create highly detailed customer segments that you can use to send highly targeted, timely mobile messages.
Real-time data analysis. Analyze real-time data streams from wireless subscribers so you can keep campaigns relevant and effective.
Grow your loyalty programs and prevent attrition. Shift from mass promotions into on-target, money-making campaigns. And take advantage of the location-specific data that’s unique to communications service providers. With SAS, you can:
Generate new revenue streams. Monetize aggregate subscriber patterns. And combine location-specific data with consumer behavior insights to enrich the customer experience for the opt-in subscriber.
Boost your cross-sell and up-sell efforts. Use advanced analytics and optimization techniques to pick the right offer to send to the right customer at the right time – and in the right location.
Improve promotion effectiveness. Delier location-specific messages and information that you've enhanced with behavioral information from all customer interactions across all channels.
More accurate and timely insights. Faster results. And the ability to extract real value from all your data. We deliver communications software that includes big data analytics solutions for:
Customer management. Get a better understanding of customers and develop more targeted treatments to drive more effective marketing campaigns.
Revenue optimization. Gain deeper insight into customer behavior so you can attract and retain customers, as well as reduce revenue leakage.
Network and customer care. Improve network quality by easily identifying problems, quickly troubleshooting and fixing network issues fast.
New business strategies. Develop and deliver new products and services that will generate new sources of revenue.
Tap into the potential hidden in your burgeoning big data assets – including customer care, network and marketing data. Get deeper insights, make better predictions and get bigger benefits – faster than you ever imagined. And gain exceptional business results. With big data analytics from SAS, you can:
Get fast answers to your toughest business questions. In-memory analytics enables concurrent, multiuser access to all your data – big and small – for extremely fast analytic operations. The software is optimized for distributed in-memory processing and can easily handle the huge data volumes associated with things like location-based services.
Ensure the consistency of all your data. In-database analytics eliminates unnecessary data movement steps and uses a massively parallel processing (MPP) database architecture to execute data management and analytic tasks inside the database.
Meet peak demands. And accommodate growing, increasingly diverse user workloads. Our grid computing capabilities help eliminate your IT constraints, so you can create a managed, shared environment for processing huge volumes of data and analytic programs. And flexible architecture options mean that your toughest business requirements will be met – both today and tomorrow.
The capabilities of the SAS platform allow our analytics technicians to monitor usage, analyze traffic, anticipate anomalies, and align service provision and value. For us, these are the activities that help us improve client satisfaction.