Data and AI Solutions

APRIL 27 - 30 | GRAPEVINE, TEXAS

Catch up on what you missed. Explore early insights, then dive into keynotes, announcements and breakthroughs on demand.

Pink cube and attendees at SAS Innovate on Tour

Main Stage Highlights

From bold perspectives to real-world results, here’s what’s took the stage at SAS Innovate.

Opening Session

Kick off SAS Innovate – where strategy meets real-world innovation.

Keynote

Explore why trustworthy AI is not just a technical requirement but a cultural and leadership imperative.

Demo

SAS AI Navigator Demo: Governing Enterprise AI with Speed, Clarity and Confidence.

Keynote

What does it take to turn data into decisions at scale?

Demo

Governed AI in Action: Copilots, Agents and Decisions in SAS Viya.

Keynote

Code, Culture and Longevity with Jim Goodnight and Bryan Harris.

News

SAS Innovate News & Announcements

Video

In 2026, we celebrate 50 years in the making.

Since day one, we’ve embraced change, challenged ourselves, and kept moving forward. What hasn’t changed? Our dedication to innovation and the people who make it possible.

Original SAS office

Press Release

SAS at 50 years: Built on trust, shaping the future of AI. 

Smiling worker wearing safety helmet

Press Release

SAS aims AI agents at industry's toughest challenges.

SAS AI Navigator dashboard screenshot

Software

SAS AI Navigator brings visibility, accountability and oversight to enterprise AI.

Hackathon pills and circles on blue background

SAS HACKATHON 2026 WINNERS

Alzheimer’s detection system wins SAS Hackathon.

SAS Viya Copilot screenshot

Software

Your conversational generative AI partner for next-level productivity in the data and AI life cycle.

Blog

The power of judgment and why culture depends on it.

Do we risk sacrificing human judgment at the altar of automation?

Press Release

Expanded agentic AI capabilities coming to SAS Customer Intelligence 360

SAS helps marketers act faster without sacrificing trust with multiple, specialized agents

Woman working on laptop

Press Release

SAS advances its AI-ready data management foundation for industry agents and automation, with governance built-in

Screen from SAS AI Navigator on a laptop

Press Release

SAS AI Navigator to bring order to AI chaos

SAS Viya cube over white background

Press Release

SAS expands SAS Viya with governed AI assistants and agentic AI capabilities

Stay Connected

Follow in real-time

Check out all the SAS Innovate news, announcements, and activity on our social channels.

The story behind 50 years of innovation

Models of Progress.

Go inside the moments, minds and breakthroughs that helped turn data into progress - and set the stage for the future of AI.

Industries

Industry-Ready Intelligence In Action

From digital twins in health care to AI driving operational impact at scale, explore how customers are using SAS Viya to power copilots, AI agents and governed systems that deliver faster decisions, smarter operations and measurable results - all built on a foundation of trust and transparency.

Impact

Customers in Action

See how organizations are turning AI into real outcomes - faster decisions, smarter operations and measurable impact.

Georgia-Pacific Toledo facility

Manufacturing

10%
improvement in equipment efficiency

 

Georgia-Pacific
Read the story

Manufacturing

“The advanced analytics enabled by SAS allows us to find the optimal balance of speed and quality to maximize profitability. We’re constantly pushing the envelope of what’s possible with analytics.”

Roshan Shah, Vice President of Collaboration and Support Center Operations, Georgia-Pacific

Delivery trucks on the road

Services

Faster deliveries, smarter growth

 

Posten Bring
Read the story

Services

“SAS Viya and SingleStore work perfectly together, and the results speak for themselves.”

Mayur Jadhav, Senior Advisor and Application Manager, Posten Bring

Liverpool F.C. players huddle on the field

Sports

Connecting Liverpool FC fans, from Anfield to anywhere

 

Liverpool FC
Read the story

Sports

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools ... that will help streamline our work and support better decision-making.”

Ben Latty, Chief Commercial Officer, Liverpool FC

DB Insurance building

Insurance

99%
improvement in detection accuracy

DB Insurance
Read the story

Insurance

"We turned it on, and just like that ... we could see 10 million customers, every claim, every connection. We stopped reacting to fraud and started preventing its spread."

Kim Chun Hwan, Department Manager, Life & Fire Claims Team, DB Insurance

Manufacturing

10%

 

increase in equipment efficiency

 

“The advanced analytics enabled by SAS allows us to find the optimal balance of speed and quality to maximize profitability. We’re constantly pushing the envelope of what’s possible with analytics.”

Roshan Shah, Vice President of Collaboration and Support Center Operations, Georgia-Pacific

Services

Faster deliveries, smarter growth

 

“SAS Viya and SingleStore work perfectly together, and the results speak for themselves.”

Mayur Jadhav, Senior Advisor and Application Manager, Posten Bring

Sports

Connecting Liverpool FC fans, from Anfield to anywhere

 

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools ... that will help streamline our work and support better decision-making.”

Ben Latty, Chief Commercial Officer, Liverpool FC

Insurance

99%

 

improvement in detection accuracy

 

"We turned it on, and just like that ... we could see 10 million customers, every claim, every connection. We stopped reacting to fraud and started preventing its spread.”

Kim Chun Hwan, Department Manager, Life & Fire Claims Team, DB Insurance

The Future

The Future of AI, Built Responsibly

As AI evolves, organizations need greater transparency, governance and accountability. SAS is advancing the next generation of AI innovation with responsibility built into every step.

SAS Viya animated logo

SAS Viya brings data, analytics and AI together in a single platform designed for enterprise scale. Build, deploy and govern AI faster — turning insight into decisions across your organization.

Trustworthy AI

Build AI you can rely on. SAS embeds transparency, fairness and accountability across the entire AI lifecycle so you can deploy with confidence and scale with integrity.

AI Governance

Manage AI risk at enterprise scale. Define policies, monitor performance and ensure compliance with built-in governance, auditability and model oversight.

Agentic AI

Move from automation to autonomy. Design and deploy intelligent AI agents that can reason, act and adapt within a governed and trusted framework.

AI Models

Power decisions with production-ready models. Build, deploy and manage machine learning and generative AI models that are scalable, explainable and built for real-world impact.

Customers

Our Customers

Our network of customers uses SAS to make smarter decisions about data and AI.

Partners

Our Partners

Our network of partners offers industry expertise and implementation support tailored to help you achieve your goals.

AI Your Way

SAS runs on your cloud, across leading cloud providers, or on-premises – giving you true deployment freedom without vendor lock-in, with a consistent, enterprise-grade experience across environments.

Awards

Awards & Recognition

Trust is earned - through the technology we build and the company we are. From trusted AI innovation to award-winning workplace culture, SAS is consistently recognized for delivering results customers can rely on.

Awards | Analyst Reports

G2 peer-to-peer review site validates SAS Viya

“User friendly and intuitive! The charts and AI generated analytics are incredibly accurate.”

Tiffany S.
Small Business Manager

Chartis Research has named SAS a category leader in all six quadrants of its most recent analysis of the asset and liability management (ALM) market.
"Consider SAS when a unified, governed data engineering experience is required alongside advanced analytics and decisioning on a single, cloud-native platform."
Chartis Research has named SAS a category leader in the Chartis RiskTech Quadrant® for AI Governance Solutions.