
SAS IS A LEADER
The Forrester Wave™: Customer Analytics Technologies, Q2 2024
SAS helps organizations accelerate and monetize their marketing efforts with the power of a best-in-class customer analytics solution.
Reference customers uniformly expressed that they are extremely satisfied with SAS and praised the vendor’s ability to deliver value quickly. Data rich enterprises with strong analytical resources should consider SAS to turbocharge their customer insights."![]()
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- Webinar How Can Synthetic Data Improve ML Training and Fairness
- Webinar SAS Health Cost of Care Analytics: Turning Episode Data Into Actionable Insights
- Webinar Welcome to SAS® Viya®
- Webinar CI360 Tips and Tricks: Quick Wins, Shortcuts and Hidden Features Every Marketer Should Know
- E-Book A modern approach to MarTech: Transforming the customer experience
- การรายงานโดยนักวิเคราะห์ The Forrester Wave™: Real-Time Interaction Management, Q4 2025
- บทความ What is a customer data platform?
- Webinar Data Science Meets A/B and Multi-Arm Bandit Testing in SAS® Customer Intelligence 360
- Webinar Seamlessly Integrate with External Channels Using Customer Intelligence 360 Custom Task Types
- Webinar Marketing AI With SAS® Customer Intelligence 360 and SAS® Viya®
- E-Book 5 Tips for Using GenAI to Improve Customer Experience for Telecoms
- Webinar Getting the Most From the New Task Design Experience in Customer Intelligence 360
- White Paper Rethinking risk: Smarter models, better decisions
- การรายงานโดยนักวิเคราะห์ The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024
- E-Book Real-Time Hyperpersonalization in Hospitality
- White Paper Navigating the uncertain world of third-party cookies
- E-Book The insurance data and AI revolution
- เรื่องราวจากลูกค้าของเรา Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- White Paper Creating Meaningful Data-driven Customer Journeys
- E-Book Personalized advertising that you control
- White Paper Improving HCP Engagement with Digital Analytics
- การรายงานโดยนักวิเคราะห์ The Forrester Wave™: AI Decisioning Platforms, Q2 2023
- White Paper Retail bank media networks: Monetize customer data with personalized offers and advertising
- E-Book The Path to a Single Customer View
- เรื่องราวจากลูกค้าของเรา Predicting real-time insurance needs with hyperpersonalization
- เรื่องราวจากลูกค้าของเรา One airport operator is making every journey personal for passengers
- เรื่องราวจากลูกค้าของเรา Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
- White Paper Banking in 2035: global banking survey report
- White Paper Banking in 2035: three possible futures
- White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- เรื่องราวจากลูกค้าของเรา Protecting nature with dollars and sense
- เรื่องราวจากลูกค้าของเรา Workplace solutions retailer creates compelling customer experience via data-driven marketing
- เรื่องราวจากลูกค้าของเรา Integrated marketing improves results for marketers and customers
- เรื่องราวจากลูกค้าของเรา A customer connection is the special ingredient
- เรื่องราวจากลูกค้าของเรา Finland’s top retail bank applies AI to improve customer service and credit scoring
- เรื่องราวจากลูกค้าของเรา Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- เรื่องราวจากลูกค้าของเรา Maximizing the reach and impact of an eHealth hub
- เรื่องราวจากลูกค้าของเรา Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- เรื่องราวจากลูกค้าของเรา Reaching 3.6 million football fans via comprehensive marketing analytics
- เรื่องราวจากลูกค้าของเรา Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences
- บทความ The 5 new rules of retail
- บทความ 3 ways to rethink retail forecasting and demand planning
- บทความ Reimagine marketing: Today, tomorrow and in times of disruption
- การรายงานโดยนักวิเคราะห์ The Total Economic Impact Of SAS Customer Intelligence 360
- เรื่องราวจากลูกค้าของเรา Using customer intelligence to optimize advertising sales
- บทความ Your customers aren’t afraid of new technologies. Are you?
- บทความ Tread carefully with customer data platforms
- บทความ Marketers and privacy
- บทความ Digital transformation for SMBs
- บทความ Five trends that will reshape customer experience
- บทความ Under siege: Improving customer experience in banking
- เรื่องราวจากลูกค้าของเรา Predictive analytics and AI deliver a winning fan experience
- เรื่องราวจากลูกค้าของเรา Telecom calls on automation to improve market position
- บทความ IoT: The customer experience accelerator you can't afford to ignore
- White Paper The Real-Time and Predictive Commerce Playbook for CMOs
- บทความ What big data has brought to the privacy discussion
- บทความ Effective real-time marketing
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- บทความ Contextual engagement
- บทความ Data and the customer experience
- E-Book How Can Retailers Satisfy Today's Customers?
- White Paper Data and the customer experience
- บทความ How to improve your AI marketing skills
- บทความ Building confidence in your customer experience
- บทความ AI marketing: What does the future hold?
- บทความ Three ways to improve real time marketing results
- White Paper Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- White Paper Beyond The Campaign
- บทความ Customer journey analytics goes mainstream
- White Paper Using Data to Create Outcome-Based Customer Experiences
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges
- White Paper Power your digital transformation with guided analytics
- E-Book How Customer Intelligence Is Energizing the Utilities Industry
- White Paper Using Big Data to Enable the Omnichannel Retail Experience
- บทความ What is marketing automation?
- บทความ Real-time customer engagement is the future of experience management
- E-Book White Paper Tomorrow's telco
- E-Book Improving Customer Experience
- บทความ The marketing analytics must-haves
- บทความ Harnessing the martech advantage
- White Paper Getting to Why in Omnichannel Marketing Attribution
- White Paper Marketing attribution: Giving credit where credit is due
- White Paper Improve Customer Experience with Actionable Artificial Intelligence
- บทความ R 'Ray' Wang: A conversation with a digital disruptor
- บทความ IoT: The next best thing to reading your customer’s mind
- White Paper Redefining Brand Performance for the 21st Century
- บทความ Marketing for the midmarket
- บทความ Linking data to the customer journey
- Series The value of marketing metrics at Visa
- บทความ Putting you at the frontier of the fan experience
- บทความ Digital transformation: Moving from handshakes to householding at Comerica
- White Paper Data Elevates the Customer Experience
- Series Brand equity has a big role in RCI's strategy
- บทความ Marketing operations: Five core competencies you must master
- บทความ Customer journeys: How to be ready when customers visit
- บทความ Customer journey management: Eliminating missed opportunities
- บทความ Small but mighty: Modern marketing for the midmarket
- White Paper Operationalizing and Embedding Analytics for Action
- เรื่องราวจากลูกค้าของเรา The right offer every time
- บทความ The marketer's dream: Harmonic convergence
- บทความ Customer segmentation for the new digital experience
- บทความ Using data to control unruly hotel pricing
- Series The customer journey: Finding the buy signal
- Interview Q&A: What's your level of digital marketing maturity?
- Interview How do you know if you’re ready for Hadoop?
- Series The customer journey: Why you need journey maps
- บทความ Keeping your customers happy with assortment optimization
- บทความ The modern marketing leader: Is your CMO ready?
- บทความ Customer loyalty in a digital world: A new approach
- เรื่องราวจากลูกค้าของเรา Optimization delivers more revenue while slashing marketing costs
- บทความ Four multichannel marketing strategies that deliver exceptional customer experiences
- บทความ Marketing measurement do's and don'ts
- บทความ Out of size, out of mind
- White Paper The Architecture and Security of SAS® Marketing Operations Management
- บทความ Empty shelves: The retail analytical talent deficit
- บทความ Building a high-performance marketing engine
- บทความ The first step in building a better customer experience
- บทความ Moving beyond the ad server
- บทความ The era of gargantuan data
- บทความ Marketing optimization: Five lessons learned at a major US bank
- บทความ Seven characteristics of the modern consumer
- White Paper Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- บทความ Improving customer experience with digital marketing
- White Paper Unleashing the Power of Text Analytics for Travel
- บทความ Do marketers need real-time analytics
- บทความ The digitization of everything — its impact on customer experience
- บทความ The digitization of everything – its impact on the buyer’s journey and marketing’s role
- บทความ A lesson in customer service from Chick-fil-A President Dan Cathy
- การรายงานโดยนักวิเคราะห์ White Paper Marketing Analytics for Manufacturing: Forging Customer Insights
- E-Book Planning For CDP Success: A guided journey for choosing a customer data platform
- E-Book Brilliant decision?
- White Paper SAS - Hospitality Provider
- White Paper Where does marketing stop and advertising begin?
- White Paper AI and analytics are powering a demand planning and customer experience revolution
- E-Book Customer experience - now and into the future
- White Paper SAS Experience 2030
- E-Book The Secrets of Delivering Exceptional Customer Experience
- E-Book In-the-Moment Marketing
- E-Book Retail Experimentation: The New Fundamentals
- White Paper Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- E-Book Operational Marketing: From Hard Work to Heroic Performance
- White Paper TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- E-Book Strategic Marketing: From aspirational to exceptional customer experience
- White Paper Experience 2030. The Future of Customer Experience is... NOW!
- White Paper Experience 2030: Pulse Report
- White Paper Delivering Experiences That Win Business and Build Loyalty
- Webinar CDP Capabilities in SAS® Customer Intelligence 360: Activating Dynamic Customer Profiles
- Webinar Smarter Access to Open Data: Introducing SAS/ACCESS to DuckDB
- Webinar Marketing Decisions Excellence: Turning Insights Into Business Impact
- Webinar 5 Tips for Using GenAI to Improve Your Customer Experience
- Webinar Enhance the Customer Experience and Create Value for Your Stakeholders
- Webinar Discovery-based Investigation in SAS Visual Investigator – Your Guide to Better Searches
- Webinar Real-Time Agent Assist and Next-Gen Strategy for Financial Services
- Webinar How to Increase Speed to Analytics-Driven Decisions: SAS® Viya® With SingleStore
- Webinar Hands out of the cookie jar! Satisfy your sweet tooth for customer insights – without cookies.
- Webinar Is Customer-Centric Data Privacy an Oxymoron? Your Customers Don’t Think So.
- Webinar Confident decisions at every stage of the customer journey
- Webinar CX to the Power of AI: How to Use AI for Maximum Loyalty
- Webinar Privacy + Trust: The New Measures of CX
- Webinar Loyalty Programs are Out. Loyalty Brands are In.
- Webinar Digital Transformation Session 3: The Data Factory Approach
- Webinar Connecting With the New Digital Customer
- Webinar Breaking through common barriers to digital marketing success
- Webinar The Modern-Day Boardroom Conversation: The Evolving Nature of Trust
- Webinar Alignment: The Harmonic Convergence of Banking CX
- Webinar Quantifying the Impacts of Clinical Intervention Programs Using Propensity Score Matching in SAS®
- Webinar How Do I Use SAS® Intelligent Decisioning?
- Webinar Digital Transformation Session 1: Putting Customer Experience Front and Center
- Webinar Real-Time Analytics in Banking: Deeper Customer Insights. Better Customer Experience
- Webinar The Interplay of Analytics With Strategy, Art and Experience
- Webinar Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience.
- Webinar Mastering Decisioning to Stay in the CX Game
- Webinar Evolving Customer Experience for Manufacturers in 2021
- Webinar Make Better Decisions With Analytically Driven Marketing
- Webinar Empathy and Understanding: Driving Loyalty Through Data and Analytics
- Webinar Real-Time Analytics in Communications: Deeper Customer Insights. Better Customer Experience.
- Webinar How to Measure Operational Effectiveness and ROI in Today’s Global Environment
- Webinar AI-Enriched IoT Analytics: Shaping the Future of Customer Experience
- Webinar Going Beyond CDP To Succeed in the Hybrid Digital/Physical World
- Webinar Marketing in 20: Digital Trust
- Webinar Managing Customer Identity Data to Create a Better Customer Journey
- Webinar Digital Transformation Session 2: Giving People What They Need to Succeed
- Webinar Experience 2030: Future-Proof Your Customer Strategy
- Webinar Transform CX to stand the test of time
- Webinar Master agility and automation for lasting CX advantage
- Webinar Holistic CX Measurement: How to Reflect Loyalty and Business Value Metrics
- Webinar Optimize CX by Embedding AI Into Your Marketing
- Webinar Marketing in 20: The Digital Customer
- Webinar Banking Under Siege: Avoiding the Trust and Customer Experience Collision Course
- Webinar From Mad Men To Madtech
- Webinar Breaking through common barriers to digital marketing success (Part II)
- Webinar Data and AI: Accelerators of Banking CX
- Webinar Data Management and Real-Time Customer Experience
- Webinar Content Marketing in the Age of Uncertainty
- Webinar Retail Reality: New Rules for Building Brand Loyalty in Times of Crisis
- Webinar Engaging With Smart and Immersive Tech: Your Customers Are Ready – Are You?
- Webinar Take Back Control of Your Advertising Efforts: Here’s How
- Webinar Mapping Digital Events to Customer Journeys: Strategies for Data-Driven Success
- Webinar Drive Email Campaigns Based on Website and Mobile App Behavior
- Webinar Omnichannel Journey Orchestration
- Webinar Complete and Complement Your Existing MarTech
- Webinar Keep Your Data Where YOU Want It
- Webinar Improved Segmentation, Audience Creation and Targeting
- Webinar Orchestrating Your Multi-Wave Campaigns Through Scheduled Journeys
- Webinar Accelerating AI and Analytics Value: Making the Most of Customer Analytics Technologies
- เรื่องราวจากลูกค้าของเรา Hyper-personalized offers help consumer finance company elevate the customer experience
- เรื่องราวจากลูกค้าของเรา InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
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