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Вебинар
SAS Viya Copilot in Visual Analytics -
Вебинар
From Generative AI to Trusted Enterprise Copilots: Scaling Responsible AI -
E-Book
A modern approach to MarTech: Transforming the customer experience -
Аналитический отчет
The Forrester Wave™: Real-Time Interaction Management, Q4 2025 -
Вебинар
Data Science Meets A/B and Multi-Arm Bandit Testing in SAS® Customer Intelligence 360 -
Вебинар
Seamlessly Integrate with External Channels Using Customer Intelligence 360 Custom Task Types -
Вебинар
Marketing AI With SAS® Customer Intelligence 360 and SAS® Viya® -
E-Book
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
Вебинар
Getting the Most From the New Task Design Experience in Customer Intelligence 360 -
Технический документ
Rethinking risk: Smarter models, better decisions -
Аналитический отчет
The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
Технический документ
Navigating the uncertain world of third-party cookies -
Аналитический отчет
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
E-Book
The insurance data and AI revolution -
Customer Story
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
E-Book
Personalized advertising that you control -
Технический документ
Improving HCP Engagement with Digital Analytics -
Аналитический отчет
The Forrester Wave™: AI Decisioning Platforms, Q2 2023 -
Технический документ
Retail bank media networks: Monetize customer data with personalized offers and advertising -
Customer Story
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
Технический документ
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Article
3 вопроса, с которых нужно начать улучшения в области прогнозирования и планирования спроса в ритейле -
Article
Использование Python в решениях SAS Intelligent Decisioning 5.4 -
Аналитический отчет
The Total Economic Impact Of SAS Customer Intelligence 360 -
Article
Платформа клиентских данных: что это такое и почему это важно -
Customer Story
Решения ритейлера создают привлекательные условия для клиентов с помощью data-driven маркетинга. -
Article
Ваши клиенты не боятся новых технологий, а вы? -
Article
Маркетологи и конфиденциальность -
Article
Цифровая трансформация для малого и среднего бизнеса -
Article
Пять трендов, которые изменят качество обслуживания клиентов -
Article
Under siege: Improving customer experience in banking -
Article
IoT: ускоритель взаимодействия с клиентами, который не стоит игнорировать -
Технический документ
The Real-Time and Predictive Commerce Playbook for CMOs -
Article
Что нового большие данные привнесли в дискуссию о конфиденциальности -
Article
Эффективный маркетинг в реальном времени -
Технический документ
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
Технический документ
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Article
Аналитика SAS поможет страховым компаниям -
Аналитический отчет
How Data Science Teams Leverage Machine Learning and Other Advanced Analytics -
E-Book
How Can Retailers Satisfy Today's Customers? -
Технический документ
Data and the customer experience -
Article
How to improve your AI marketing skills -
Article
Building confidence in your customer experience -
Article
3 способа улучшить результаты real-time маркетинга -
Технический документ
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
Технический документ
Beyond The Campaign -
Article
Customer journey analytics goes mainstream -
Технический документ
Using Data to Create Outcome-Based Customer Experiences -
Технический документ
The Internet of Things: Marketing’s Opportunities and Challenges -
Технический документ
Power your digital transformation with guided analytics -
E-Book
How Customer Intelligence Is Energizing the Utilities Industry -
Технический документ
Using Big Data to Enable the Omnichannel Retail Experience -
Article
Общение c покупателем в реальном времени — это будущее в управлении клиентским опытом -
E-Book
Технический документ
Tomorrow's telco -
Article
Использование преимуществ маркетинговых технологий (MarTech) -
Article
Must-have: аналитика, которая упрощает жизнь современным маркетологам -
Технический документ
Getting to Why in Omnichannel Marketing Attribution -
Технический документ
Marketing attribution: Giving credit where credit is due -
Технический документ
Improve Customer Experience with Actionable Artificial Intelligence -
Article
R 'Ray' Wang: A conversation with a digital disruptor -
Article
Marketing for the midmarket -
Технический документ
Redefining Brand Performance for the 21st Century -
Article
Выстраивание пути клиента на основе данных -
Series
Digital transformation: Moving from handshakes to householding at Comerica -
Технический документ
Data Elevates the Customer Experience -
Article
Marketing operations: Five core competencies you must master -
Article
Customer journey management: Eliminating missed opportunities -
Article
Small but mighty: Modern marketing for the midmarket -
Технический документ
Operationalizing and Embedding Analytics for Action -
Article
The marketer's dream: Harmonic convergence -
Article
Customer segmentation for the new digital experience -
Interview
Using data to control unruly hotel pricing -
Series
The customer journey: Finding the buy signal -
Interview
Q&A: What's your level of digital marketing maturity? -
Interview
How do you know if you’re ready for Hadoop? -
Series
The customer journey: Why you need journey maps -
Article
Marketing measurement do's and don'ts -
Article
Out of size, out of mind -
Article
Empty shelves: The retail analytical talent deficit -
Технический документ
The Architecture and Security of SAS® Marketing Operations Management -
Article
The first step in building a better customer experience -
Article
Seven characteristics of the modern consumer -
Технический документ
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Технический документ
Unleashing the Power of Text Analytics for Travel -
Article
Тотальная цифровизация и ее влияние на клиентский опыт -
Article
A lesson in customer service from Chick-fil-A President Dan Cathy -
Аналитический отчет
Технический документ
Marketing Analytics for Manufacturing: Forging Customer Insights -
Primer
Customer Experience Management: What it is and why it matters -
Primer
Multichannel Marketing: What it is and why it matters -
Primer
Customer Analytics: What it is and why it matters -
Primer
Digital Marketing: What it is and why it matters -
Primer
Marketing Analytics: What it is and why it matters -
Primer
Personalization: What it is and why it matters -
Primer
Big Data Marketing: What it is and why it matters -
Primer
What is Digital Transformation: And why does it matter -
Вебинар
5 Tips for Using GenAI to Improve Your Customer Experience -
Вебинар
Enhance the Customer Experience and Create Value for Your Stakeholders -
Вебинар
How to Increase Speed to Analytics-Driven Decisions: SAS® Viya® With SingleStore -
Вебинар
Hands out of the cookie jar! Satisfy your sweet tooth for customer insights – without cookies. -
Вебинар
Is Customer-Centric Data Privacy an Oxymoron? Your Customers Don’t Think So.
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