Easily integrate the solution with outbound campaign management and other data systems.
Deliver highly relevant, interactive offers based on automated analytical techniques, not business presumptions. By combining decision logic – which captures factors fundamental to making the best possible decision about a customer interaction – with powerful analytics, you get much deeper insights from things like customer lifetime value, propensity, attrition and credit risk modeling. No simple rules engine can do that. And you can make even better decisions about inbound communications.
Make "next best action" an integral part of your marketing strategy. And get much higher response rates than standard outbound batch promotions can provide. Treat every customer as an individual through detailed segmentation, offer eligibility and offer prioritization. With analytical insight, you can answer such questions as: What approach will get the most out of the customer relationship? Is selling more important than retention? Should there be a next best action?
How high will your customer interaction volume go? Doesn't matter. You can make the best customer decisions exactly when you need to. There's no need to worry about sluggish, nonresponsive computing resources that will delay decisions when volumes are high. Built on a multitier architecture with server clustering capabilities, our solution delivers the scalability and enterprise data throughput to handle high-volume customer interactions. So you can deliver millions of offers via inbound channels – even in high-volume, 24/7 businesses.
Not a technical guru? No need to be. You can easily construct and modify the automated decision process – and even incorporate SAS analytical models – without IT assistance. A user-friendly interface lets you design decision processes intuitively rather than through cryptic programming and rules. For example, you can construct processes by dragging and dropping a set of reusable, out-of-the-box tasks. And augment them with reusable custom tasks that reside in your campaign design repository.
Check out these products related to SAS Real-Time Decision Manager, all built on the powerful SAS® Platform.
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