Announcing the “Trade Promotion Optimization” Solution

The Business Need
One of the largest challenges facing a Consumer Product Goods (CPG) company is to insure that the money they spend on trade activity to support branded products are spent effectively. In fact, one of the few things that both retailers and CPG manufacturers agree on is that there is a significant need to improve trade spending effectiveness.

The Partnership
In recognition of this need, CSC has partnered with SAS to develop a new solution – Trade Promotion Optimization. This solution combines CSC’s strength in domain knowledge as well as core systems integration capabilities and data management excellence, with SAS’s world-class analytic capability. With both CSC and SAS having strong CPG relationships, we are the first-to-market capable of developing and seamlessly integrating a predictive trade solution for CPG companies.

Availability
Trade Promotion Optimization is available now. Fresh with learning and perspective based on a successful Proof of Concept phase with a recent customer, we are now prepared to present to firms in various segments across the CPG market. Compared with our competition, the solution’s key point of differentiation is that it is predictive, utilizing SAS analytics.

Marketing Targets
Our primary selling target segments include:

• Food and beverage
• Health and beauty aids
• Household goods
• Small electronic appliance manufacturers