SAS and Munvo partner to help organizations modernize marketing and analytics capabilities, enabling data-driven, customer-centric decision-making at scale.
SAS and Munvo working together
Munvo is a SAS Gold Partner with certified specialization in Customer Intelligence and competency in SAS® Viya®, delivering implementations, migrations and modernization initiatives across SAS® Customer Intelligence 360, SAS® Intelligent Decisioning and SAS marketing solutions. Munvo supports organizations in activating customer data, enabling real-time and batch decisioning, and operationalizing analytics across complex, regulated environments
Together, SAS and Munvo help organizations modernize marketing execution by strengthening data foundations, stabilizing and optimizing SAS platforms, and enabling scalable customer engagement across channels.
Services offered
Customer intelligence and marketing
- SAS Customer Intelligence 360 implementations.
- SAS Marketing Automation (MA) modernization and migration to SAS Customer Intelligence 360.
- Omnichannel journey orchestration and campaign enablement.
- Customer and marketing data mart (CDM/CMDM) design and enhancements.
- Campaign management as a service.
Real-time and decisioning
- SAS Intelligent Decisioning implementations on SAS Viya.
- Next best action (NBA) and real-time personalization.
- Channel integrations and real-time activation.
Modernization and transformation
- Marketing maturity assessments.
- SAS modernization roadmaps.
- Technology, data and marketing strategy workshops.
- Migration planning and execution (SAS Marketing Automation to SAS Customer Intelligence 360, SAS Real-Time Decision Manager to SAS Intelligent Decisioning).
Analytics and platforms
- SAS Viya platform implementations, upgrades and administration.
- Advanced analytics, machine learning and model development.
- Attribution modeling, reporting and dashboarding.
- SAS platform optimization and operational support.
Customer Stories
Modernizing Customer Engagement and Digital Journey Analytics Using SAS Customer Intelligence 360
Replaced fragile outbound processes with a compliant, repeatable batch execution model and introduced clear digital journey visibility, allowing marketing teams to analyze payment portal behavior, identify conversion drop-offs and link outbound campaigns to on-site outcomes using SAS® Customer Intelligence 360.
Restoring SAS Customer Intelligence 360 Audience and Journey Readiness Through Identity Foundation Recovery
Resolved broken identity mapping between digital events and customer records, restoring Audiences and Journeys functionality, validating end-to-end activation and enabling marketers to orchestrate journeys confidently without manual workarounds or data duplication.
Stabilizing and Modernizing SAS Customer Intelligence 360 Through Multi-Phase MarTech Transformation
Stabilized SAS® Customer Intelligence 360 environment by addressing platform, data and operational constraints, enabling reliable campaign execution, reducing unplanned disruptions and validating a modernization path aligned with a future cloud-based data architecture.
From Manual to Modern – Transforming Regulated Outreach with SAS Customer Intelligence 360
Transformed manual, compliance-constrained outreach into an automated, repeatable, regulated contact strategy using SAS® Customer Intelligence 360, enabling consistent execution, improved delivery governance and a more scalable approach to regulated client
Blogs
Contact us
Do you have questions about how Munvo and SAS can help your organization? We’re ready to help. Start here:
Munvo
Amit Desai
Director, SAS Practice
amit.desai@munvo.ca
LinkedIn
SAS
Charles Berry
Associate Channel Account Manager,
charlie.berry@sas.com
LinkedIn
Munvo is a global marketing technology and analytics consulting firm that helps organizations realize the full value of their MarTech investments by simplifying complex technology, enhancing customer engagement and driving business outcomes. Founded in 2005, Munvo delivers expert consulting services and software solutions across leading platforms, including SAS, Adobe, Salesforce, Google Cloud, ActionIQ, Redpoint and Unica, supporting transformation across strategy, implementation and long-term operations.
Munvo is part of the Plus Company network – a family of creative and technology-amplified agencies, which extends its capabilities and reach, enabling clients to benefit from integrated expertise across data, technology and customer experience. To learn more about Munvo, visit www.munvo.com