Aprimo Incorporated

Relationship Statement
SAS, the leader in Customer Intelligence, and Aprimo, the leader in Marketing Resource Management, have partnered to integrate their enterprise-class direct marketing platforms. The offering provides marketing departments with a comprehensive, scalable environment to plan, develop, execute and measure marketing programs. Through the integration, complete coordination and continuous improvement of all marketing activities and related resources are enabled.

Partner Overview
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing^TM, a suite of Web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team—inside and outside their companies. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London.