SAS^® Customer Segmentation for Telecommunications

Classifying customers according to their likely behavior and potential profitability is vital to understanding them. And understanding customers is more important than ever for telecommunications companies, where high customer churn and declining brand loyalty continue to erode profit margins. SAS Customer Segmentation for Telecommunications employs decades of industry experience to help you combat these issues with more effective customer communications.

In the Spotlight How can we better target customers to reduce churn and grow wallet share? Download this solution brief to learn more about the capabilities SAS provides to reduce chrun. SAS® for Mobile Interaction named product of the year by TMC Mobile marketers apply SAS’ award-winning predictive analytics – results in honors from INTERNET TELEPHONY and Customer Interaction Solutions.

Many telecommunications providers struggle to segment their customers effectively, often because they have difficulty sorting through the huge volumes of customer data that exist throughout the enterprise.

That's why SAS offers SAS Customer Segmentation for Telecommunications, a powerful solution that provides a pre-built, customizable segmentation model that gives marketers the ability to create more accurate customer segments and predict customer behavior. This in turn gives organizations the power to create better-targeted product offers, product communications and bundled services. SAS Customer Segmentation for Telecommunications comes with ready-to-deploy analytical and process models specifically designed to speed up implementation and deliver ROI more rapidly.

Built on SAS software's open, extensible architecture and using SAS' award-winning data warehousing and analytics, the solution offers: A segmentation analytical data and process model. Billed call behavior analysis and reporting. Unbilled call behavior analysis and reporting. Customer and product analysis and reporting.

The segmentation analytical data and process model considers billing patterns, credit risk scores, loyalty, profitability, length of time as customer, and more. Segments indicated by the model go beyond demographic segmentation to include a range of profitability designations, as well as predictions of future profitability.

Comprehensive telecommunications intelligence
SAS Customer Segmentation for Telecommunications is just one component of SAS Telecommunications Intelligence Solutions, a suite of software and services that combines award-winning analytic and data warehousing technology with decades of industry experience. Through proven, pre-built processes, techniques and models, SAS Telecommunications Intelligence Solutions speed up both implementation and results – yielding significant returns within months, not years.