SAS^® for Life Sciences Sales and Marketing

Proven analytics to power sales and marketing execution

Patent expirations, pipeline challenges, intense pricing scrutiny and increased competition continue to put significant pressure on life sciences companies. As a result, life sciences sales and marketing organizations are searching for ways to drive profitable revenue growth that can counteract the market pressures.

In the Spotlight A New Course of Treatment to Maximize Efficiency – SAS® for Life Sciences Sales and Marketing Learn how SAS analytics power healthy returns on your sales and marketing investments. (login required) How can we better evaluate and target physicians to increase sales? Discover how SAS improves sales force efficiency for Life Sciences clients. (PDF:753KB)

Increasingly, companies are focusing on ROI as they invest heavily in the development and marketing of new therapies. Acquiring a sustainable competitive advantage is dependent on a company’s ability to incorporate proven analytics into their processes in order to derive maximum benefit from their sales and marketing spending.

The term “analytics” is often overused in the marketplace, and various vendors define it differently, often claiming to provide analytics when they really just sell tools for simple reporting of what happened in the past.

At SAS, however, we view analytics as a way to predict the future and optimize your business.

The Sales and Marketing Transition

Proven analytics to power sales and marketing execution
SAS delivers unique customer insights that life sciences firms can use to execute more efficient marketing, sales and service strategies.

With SAS, you can predict what’s likely to happen in the future and answer key questions such as:

• Which physicians should we target? At what frequency? Through which channels?
• How can we predict physician prescribing behavior and its potential impact on our market share or growth?
• What’s the optimal level of sampling activity?
• How should we allocate funding across channels?
• How can I ensure that we’re in compliance with spending regulations?
• How do I accurately forecast market demand for my therapies?

SAS extends well beyond the simple reporting and query capabilities other vendors provide to help you make better decisions. Our integrated suite of analytics software – including data mining, forecasting and optimization – is unmatched in the industry. Delivered to you in a single environment, SAS enables you to:

• Aggregate large volumes of sales and marketing data from multiple sources into an analysis-ready format.
• Spend less time cleaning, integrating and processing data and more time delivering business insight to decision makers.
• Formulate and evolve your analysis as needed to obtain the best results and discover new insights more quickly and easily.

The SAS value proposition – rapid response to market shifts
Your brands compete in a dynamic market where new competitive threats emerge quickly and the entire competitive landscape can change overnight. By using SAS, you can implement an iterative, continuous learning model that will enable you to identify market shifts quickly and build response plans before your competitors gain significant market share. Rapid response to market shifts and deeper insights into physician behavior can bring your organization a sustainable competitive advantage.