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Media executives face the complete transformation of their industry. Audiences have not only begun migrating to new media, they have brought their heightened expectations of immediacy, relevance, customization and participation back to traditional media channels.
This shift leaves traditional media brands struggling with the balance between
old and new ways of doing business. New formats and media sites quickly emerge
into powerful competitors. Executives are forced to make strategic decisions
about digitization, distribution, content management, subscription packages
and advertising avails. They are scrutinizing their revenue-generation and
subscriber-retention strategies in a quest to understand audience desires and
expectations.
To dominate their markets, media companies of any size – from giant
conglomerates, interactive media sites, cable and satellite providers to publishers
and film and music studios – need to harness the information hidden in
their customer and operational data.
SAS offers technologies and solutions that can adapt to the diversity of the
media industry, helping to solve your company's unique problems while building
on the technology investments you have already made. With SAS, you can maximize
success in many areas.
Subscriber intelligence
To acquire, retain and cross-sell subscribers, you must offer them what
they want. With SAS, you can learn your subscribers' preferences,
behaviors and unmet needs through sophisticated analysis during your day-to-day
interactions. Such analysis, coupled with powerful campaign management,
enables you to deliver more effective marketing communications and improve
the success of your acquisition, retention and cross-sell strategies.
SAS provides subscriber intelligence and award-winning campaign management
for every industry subsector, available either as in-house customer
intelligence solutions or as a hosted solution.
Circulation and subscription forecasting
Current economics exacerbate the pressure on publishers to get an accurate
forecast of qualified subscription levels and newsstand sales. This forecasting
process serves as the basis for decisions on distribution, promotional
spending and activities, material planning, advertising evaluations and,
ultimately, corporate financial projections. The more accurate your predictions,
the better your outcome.
SAS offers superior forecasting technologies
that provide a range of capabilities for:
- Time series analysis and forecasting.
- Econometrics and systems modeling.
- Financial analysis and reporting.
Web visitor retention
Even the most established media brand is facing unprecedented threats
from the Web's immediacy, personalization and participatory nature.
Steadfast rules are being challenged as geographies, time zones and
unidirectional formats are no longer constraints; they are quickly
being replaced by advertising backlash, smaller screens and mobility.
As a result, all media and entertainment Web channels are looking closely
at strategies for enhancing direct relationships with consumers. SAS
provides web visitation intelligence with a Web analytics solution.
Enhanced advertising effectiveness
To maintain a competitive edge, marketing executives must make faster,
smarter buying decisions and be able to justify their purchases – based
on real knowledge rather than gut instinct. The problem is that there
is so much data on so many platforms that it's difficult to access, manage
and analyze it to articulate a particular medium's buying power.
SAS helps you optimize your marketing mix by identifying which media and advertising activities generate the greatest ROI. With SAS you can understand your audience's motivations and behavior,
so you can assess the likelihood that they will respond to specific offers.
You can also promote customer loyalty and satisfaction through more
efficient and better-targeted marketing communications.
SAS data integration technology
lets you access data from any source or platform and clean it to ensure
a single, enterprise view that allows more accurate, reliable analysis.
And SAS text
mining enables your media advertising experts to group, subgroup
and match an audience to its client advertisers' exact target segments.
Other focused solutions
We offer other focused solutions that address the specific needs of every media
industry segment, from supply chain
analysis and performance management to human
capital management and Sarbanes-Oxley
compliance.
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Industries
Aerospace
