SAS® for Media
Nine of the 10 largest media companies have selected SAS. It is often during times of rapid change and uncertain future that SAS can be of the most value to our customers.
Which Problem Are You Trying to Solve?
Capture the true picture of your audience and capitalize on business insights and opportunities.
Enable incremental advertising revenue by optimizing pricing, forecasting and advertising inventory delivery.
Media Mix Modeling
Attract the largest possible audience for your content for maximum advertising revenue.
Subscriber Acquisition and Retention
Increase revenue with a subscription-based business model focused on acquisition, customer lifetime value and retention.
Uncover insights for an on-target content experience for your audience.
SAS® Intelligent Advertising for Publishers
Today's online publishers face a host of challenges: inventory forecasting, competition for ad dollars, complex technologies and sales performance management. They also need to deliver the best value to their customers – both advertisers and agencies. Plus, there is an increasing need for support for nontraditional advertising methods such as mobile, display and video. All this has to be managed in an industry that is notorious for facing constant change.
What's the key to solving these challenges?
Data. Data integrity and quality leads to complete visibility for your business. That means instantly seeing the value of every product in your inventory, making informed decisions and creating opportunities. SAS Intelligent Advertising for Publishers seamlessly gathers and presents data to enable precision forecasting, decision optimization, inventory management and sales performance reporting.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.