Sales and Marketing Effectiveness
Derive maximum benefit from sales and marketing spending
Why SAS®?
Using SAS, a leading pharmaceutical company experienced a 43 percent lift in prescriptions, which increased revenue during the critical product launch period.
How SAS® Can Help
Pharmaceutical sales and marketing strategies often fall short of their full potential because they rely on instinct or intuition rather than fact-based decision making. With SAS, you can:
- Aggregate the best internal and purchased information into an analysis-ready format by accessing, transforming and cleansing large volumes of sales and marketing data from virtually any source – prescriptions, CRM, current targeting data, longitudinal patient data, physician profile data, managed care data, etc. – and analyzing it to identify trends and aid key business decisions.
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Deliver rapid sales and marketing insights and predict what's likely to happen in the future using the industry’s widest portfolio of reporting, advanced analytics, algorithms, mathematical data manipulation and modeling capabilities to:
- Evaluate the promotional mix.
- Generate more effective physician target lists.
- Understand social media sentiment for your brands.
- Forecast market demand.
- Model incentive compensation programs.
- Conduct effective market research.
- Improve sampling.
- Optimize salesforce design and sizing.
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How SAS® Is Different
Only SAS enables you to take control of your commercial analytics and reporting strategy – combining your own proprietary intelligence with SAS Business Analytics software and expertise. With SAS, you get:
- A single data management environment. Gain full access to standard, trusted data, regardless of computing platform or location, so you can overcome the challenges associated with integrating prescription, CRM, physician, patient or managed care data – plus any other data source that could provide insight into a future targeting strategy.
- Advanced, predictive modeling. Conduct detailed targeting using a broad range of predictive modeling techniques based on a multitiered targeting intelligence framework.
- Comprehensive business intelligence. Visualize results across the organization and deliver intelligence at the point of execution, enabling those who need it to access information in their preferred format.
- A fully integrated business analytics framework. SAS provides the best analytic and reporting technologies available to foster fact-based decision making in sales and marketing.
- Industry experience and domain expertise. SAS has invested heavily in domain experts who understand commercial operations in life sciences.
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Related Products and Solutions
- SAS® for Physician Targeting
- SAS® Marketing Mix Advisor
- SAS® Social Media Analytics
- SAS® Enterprise Miner™
- SAS® Text Miner
- SAS® Forecast Server
- SAS® Grid Computing
- SAS® Enterprise BI Server
- SAS® Enterprise Data Integration Server
SAS® for Physician Targeting
Today's pharmaceutical companies face much greater revenue pressures along with more specialized product portfolios that will require changes to the industry's targeting and deployment strategies. These issues, along with declining sales productivity, are causing companies to seek ways to reduce costs, increase precision and attain greater insight into prescribing behavior in order to ensure that every sales call counts. SAS for Physician Targeting lets you implement an iterative, continuous learning model that will bring you greater insight into which physicians are most valuable for your sales strategy.
SAS® Marketing Mix Advisor
SAS Marketing Mix Advisor provides an easier way of analyzing, forecasting and optimizing your mix of advertising and promotions. SAS enables organizations to increase their profit through more effective and efficient deployment of marketing resources and lower risk associated with changes in the marketplace.
SAS® Social Media Analytics
SAS Social Media Analytics is an enterprise-hosted, on-demand solution that integrates, archives, analyzes and enables organizations to act on intelligence gleaned from online conversations on professional and consumer-generated media sites. It enables you to attribute online conversations to specific parts of your business, allowing accelerated responses to marketplace shifts.
Based on your unique business challenges and enterprise goals, SAS can provide a tailored implementation that’s hosted and managed by SAS Solutions OnDemand.
SAS® Enterprise Miner™
SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models based on large volumes of data from across the enterprise. It offers a rich, easy-to-use set of integrated capabilities for creating and sharing insights that can be used to drive better decisions. Forward-thinking organizations today are using SAS data mining software to detect fraud, minimize risk, anticipate resource demands, increase response rates for marketing campaigns and curb customer attrition.
SAS® Text Miner
SAS Text Miner discovers information buried in unstructured text collections, saving time and money by automating the tasks of reading and comprehending electronic text. Analyze legacy data stored in your IT department – and dynamically reach outside to retrieve pertinent, fresh Web content. Through interactive drill-down reporting and visualizations, SAS Text Miner helps you distill insight, grasp topical trends and act on new opportunities more efficiently and with less risk. The software builds on the core data mining solution of SAS® Enterprise Miner™.
SAS® Forecast Server
SAS Forecast Server generates large quantities of forecasts quickly and automatically without the need for human intervention unless so desired. The software automatically chooses the most appropriate forecasting model, optimizes the model parameters and produces the forecasts. Time series data management capabilities are also included. The ability to preprocess transactional data can save organizations significant time and resources, and the unsurpassed scalability of SAS Forecast Server enables your business to operate more efficiently.
SAS® Grid Computing
As data integration, analytics and reporting capabilities grow in strategic importance and encompass increasing numbers of users and larger quantities of data, the ability to cost-effectively scale a business analytics system to gain operational flexibility, improve performance and meet peak demands using grid computing becomes a competitive advantage.
SAS Grid Computing enables organizations to create a managed, shared environment to process large volumes of data and analytic programs more efficiently. It provides critical capabilities that are necessary for today's business analytics environments, including workload balancing, job prioritization, high availability and built-in failover, parallel processing and resource assignment, and monitoring.
SAS® Enterprise BI Server
SAS® Enterprise BI Server is a comprehensive, easy-to-use business intelligence software solution that integrates the power of SAS Analytics and SAS Data Management to provide insights that power better decisions. It includes role-based, self-service interfaces for all types of users within a well-defined IT governance framework and a centralized point of administration. This helps organizations simplify and speed business intelligence deployment.
SAS® Enterprise Data Integration Server
SAS Enterprise Data Integration Server is a powerful, configurable and comprehensive solution designed for managing big data that can access virtually all data sources; extract, cleanse, transform, conform, aggregate, load and manage data; support data warehousing, migration, synchronization and federation initiatives; support both batch-oriented and real-time master data management solutions; and create real-time data integration services in support of service-oriented architectures.
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Call us at 1-800-727-0025 (US and Canada) or request more information.
