Marketing Operations
Develop precise life sciences marketing programs, on time and on budget
" Although we continue to see a lot of tactical buying around areas such as social, campaign management, analytics and MRM, we are also seeing areas of focused integration among executional, operational and analytical processes.""
— Kimberly Collins, Adam Sarner
Gartner Inc., Magic Quadrant for Integrated Marketing Management, Oct. 26, 2011
How SAS® Can Help
SAS provides a full suite of customer intelligence solutions that help life sciences companies systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. SAS enables you to:
- Achieve greater marketing efficiency and accountability by integrating marketing processes, allocating and tracking budgets, managing and distributing digital assets, and measuring and analyzing marketing performance.
- Complete more marketing campaigns faster by planning, testing and executing campaigns using an automated, trackable and easy-to-repeat process. Graphical campaign management tools accelerate the process of planning and executing campaigns.
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Exceed customer expectations during customer interactions – e.g., on physician or consumer Web portals, mobile devices or customer care centers – using a combination of analytics and business logic to make optimal real-time decisions about the most relevant offers and messages for each customer.
How SAS® Is Different
Only SAS provides a unique combination of capabilities for marketing operations management, campaign management and real-time decision management. With SAS, you get:
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A fully integrated business analytics framework that includes the best analytic and reporting technologies available to deliver fact-based decision making for marketing organizations.
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A portfolio of leading customer intelligence solutions that includes capabilities for driving discipline and excellence in marketing operations through enhanced channel engagement, decreased time to market and greater cross-brand coordination.
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Industry and domain expertise derived from more than three decades of experience and the professional knowledge of on-staff domain experts, who understand the importance of achieving excellence in marketing operations.
Related Products and Solutions
SAS® Marketing Operations Management
SAS Marketing Operations Management, commonly referred to as Marketing Resource Management, helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. This Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success.
SAS® Marketing Automation
SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.
SAS® Real-Time Decision Manager
SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver intelligent, real-time recommendations to interactive channels such as websites, call centers, POS and ATM locations. Meeting each customer's needs at the right time and place, and in the right context, helps you become more profitable.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
