Industries / Hotels

Revenue Optimization for Hotels

In order to effectively optimize revenue and profits, hotels need pricing solutions that provide world-class data management, forecasting and optimization. Whether you are new to pricing and need a phased approach or are looking to update an existing solution, whether you want a turnkey, end-to-end solution or want to build a proprietary pricing solution, SAS’ market-leading tools and solutions are designed to help hotels solve these complex problems. 

Why SAS®?

By using IDeaS V5i, a collection of luxury hotels in Europe discovered:

  • Revenue managers, who used to spend 90 percent of their time creating reports using various hotel systems, are now spending their time on strategic planning.
  • A 28 percent growth in average daily rate (ADR) at one property in the Middle East.
  • A 22 percent year-over-year increase in ADR with no impact on occupancy, resulting in an increase of $4 million in one year for a Russian property.
  • The ability to consolidate multiproperty data for approximately 10 currencies across the globe into one view to accurately and efficiently anticipate future hotel performance changes.

Hotel success stories


How SAS® Can Help 

We provide software and services to help you:

  • Access, integrate and cleanse data: Effective pricing requires detailed data on guest purchase behavior. This data is captured by disparate transactional systems like property management, central reservations and customer relationship management. SAS enables you to access, integrate and cleanse this data, as well as incorporate other influential data from rate shopping engines, Web behavior, or benchmarking providers.
  • Generate large quantities of forecasts quickly: Optimal pricing strategies require hundreds of thousands of forecasts, frequently updated as business conditions change. SAS enables you to generate large quantities of high-quality forecasts quickly and automatically.
  • Improve forecast performance: With multiple forecasting methods, hierarchical forecasting capabilities, automatic model selection, exception and outlier management and superior scalability, you can be confident in your demand forecast and, ultimately, in your pricing strategy.
  • Develop optimal pricing strategies: Robust, flexible and interactive optimization tools provide a platform for determining the optimal pricing strategy to maximize revenue and profits, taking into account demand forecasts, market conditions and operating constraints.

SAS provides the tools to augment your revenue management and price optimization strategy, giving you access to the state-of-the-art operations research analytics and powerful data management tools essential to solving this complex problem.

If you are looking for end-to-end solutions that provide advanced pricing analytics and automate data access and push pricing to all distribution channels, IDeaS, a SAS company, provides software and services to help you:

  • Increase revenue and profits. IDeaS V5i pricing algorithms accurately assess the price sensitivity of demand by market segment for your rooms and set revenue-maximizing pricing strategies.
  • Reduce the risk of aggressive pricing policies. Account for competitive intelligence by identifying your competitive set and having the option to incorporate its published online rates into the pricing decision.
  • Design pricing strategies to attract only the most valuable demand. Protect against variability by forecasting unconstrained demand and accounting for uncertainty.
  • Detect and incorporate changing market conditions into pricing decisions automatically. Pattern-recognition algorithms identify changes in the data and determine whether they represent one-time events or shifting trends.
  • React in real time to market changes. Help ensure maximization of revenue in high- or low-demand periods using IDeaS V5i, which models real-world inputs and recommends the best mix of business to achieve your revenue potential.
  • Save manual labor and increase accuracy. Automate the pricing update process on distribution channels. Two-way, seamless integrations with most transactions systems ensure that pricing is automatically and accurately updated everywhere the inventory is sold.
  • Reduce the burden on the IT department. Speed up time to ROI and increase accessibility of the solution by using the IDeaS software-as-a-service (SaaS) delivery methodology, online support and training, and easy-to-use GUI.

IDeaS V5i Revenue Optimization provides the end-to-end revenue optimization support necessary to manage this complex function, and its interactive GUI and SaaS methodology helps ensure it is accessible to a wide range of property types and user skill levels.

How SAS® Is Different 

  • SAS’ comprehensive data management products enable you to extract, cleanse, transform, aggregate, load and manage the detailed guest purchase behavior data required for revenue management and price optimization.  
  • SAS forecasting automatically performs large-scale forecasting tasks and provides multiple, advanced forecasting methods like hierarchical forecasting to support the detailed and complex hospitality demand forecasting problem. 
  • SAS/OR offers the broadest available spectrum of operations research modeling and solution techniques, and includes state-of-the-art advancements in mathematical optimization to support revenue- and profit-maximizing pricing strategies.
  • IDeaS, a SAS company, provides end-to-end, seamlessly integrated revenue optimization solutions through SaaS delivery methodology, which provides advanced forecasting and optimization algorithms while decreasing time to ROI and reducing the burden on overtaxed IT departments. 

Related Products and Solutions

IDeaS, a SAS Company

SAS acquired IDeaS Revenue Optimization in 2008 to form a key part of our hospitality and travel portfolio. IDeaS Revenue Optimization provides critical pricing, forecasting and optimization solutions that enable hotel, travel and transportation companies to understand, anticipate and react to consumer behavior in order to optimize companywide revenue and profits.   IDeaS' revenue management solutions are offered via software-as-a-service (SaaS) deployment, guaranteeing low up-front costs and easy implementation.

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SAS® Enterprise Data Integration Server

SAS Enterprise Data Integration Server is a powerful, configurable and comprehensive solution designed for managing big data that can access virtually all data sources; extract, cleanse, transform, conform, aggregate, load and manage data; support data warehousing, migration, synchronization and federation initiatives; support both batch-oriented and real-time master data management solutions; and create real-time data integration services in support of service-oriented architectures.

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SAS® Forecast Server

SAS Forecast Server generates large quantities of forecasts quickly and automatically without the need for human intervention unless so desired. The software automatically chooses the most appropriate forecasting model, optimizes the model parameters and produces the forecasts. Time series data management capabilities are also included. The ability to preprocess transactional data can save organizations significant time and resources, and the unsurpassed scalability of SAS Forecast Server enables your business to operate more efficiently.

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SAS/OR®

SAS/OR software provides a powerful array of optimization, simulation and project scheduling techniques to identify the actions that will produce the best results, while operating within resource limitations and tight restrictions. It enables organizations to consider more alternative actions and scenarios, and determine the best allocation of resources and the best plans for accomplishing goals.

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