Marketing Optimization for Hotels
With an array of technology at their disposal, guests can quickly broadcast their discontent via social media to millions of other potential guests. Social media has helped transform "customer relationship management" into "customer-managed relationships," turning the tables on who dictates what is talked about, where and when.
A midsize hotel company may expect to see these results by using SAS:
- Improved response rates.
- Decreased guest opt-outs.
- A streamlined marketing budget due to only focusing on campaigns that yield the best results.
How SAS® Can Help
Traditional prioritization or rules-based systems are insufficient for maximizing the success of marketing activities. Only through true optimization can hotel companies gain critical knowledge about factors that influence the success (or failure) of marketing campaigns, such as adding a new channel, reducing a budget or altering a guest contact policy. SAS delivers software and services to help you:
- Evaluate multiple campaigns simultaneously using mathematical optimization and predictive analytics to determine which products should be marketed to individual guests for maximum return on investment.
- Define your own constraints and optimization objectives and run what-if scenarios easily, without having to understand the complex math behind the optimization process.
- Ensure a productive and fruitful way of interacting with guests with user-defined and organization-defined contact policies.
With SAS, hotel companies can plan and prioritize all outbound guest communications in order to maximize their effectiveness while balancing the organization's capacity to deliver with the likelihood that guests will respond - allowing for seamless execution when integrated with a campaign management solution.
How SAS® Is Different
SAS Analytics generate powerful insights that can be easily integrated into campaign selections, real-time decisions and channels, enabling you to deliver relevant offers and messages to guests anywhere and everywhere. SAS enables you to:
- Define your own constraints and contact policies and flexibly change them at will.
- Find solutions to your queries faster because SAS has taken existing optimization approaches and reduced them from days to minutes by using SAS algorithms.
Take advantage of existing technology investments and decrease the total cost of ownership because our solution can be tightly integrated with your existing marketing automation solution and is built on the same robust, flexible platform as other SAS solutions.
SAS provides marketers with the ability to maximize economic outcomes by making the most of each communication.
Related Products and Solutions
SAS® Marketing Optimization
SAS Marketing Optimization applies mathematical techniques to maximize campaign return, revealing how to make the most of each customer contact. By determining the best offers for individuals and providing insight into the implications of changing business constraints, such as budget, channel capacity and contact policies, it increases marketing campaign ROI.
SAS® Marketing Automation
SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.