Master Data Management for Hotels
Thousands of guests pass through your properties every day, and high employee turnover means you can't count on the memory of the line-level staff. Faced with these operational challenges, and more, how can you deliver personalized service that fosters loyalty and increases spend?
Using SAS®, a major casino company was able to:
- Improve one-to-one marketing with patrons, particularly when the patron was on the resort property.
- Increase on-property spending from targeted offers and recommendations.
- Improve patron satisfaction and enhanced patron experience by using personalization at every interaction.
How SAS® Can Help
We approach the problem by providing software and services to help you:
- Get a single, accurate and credible profile of the guest that can be used for real-time marketing across the enterprise.
- Stay ahead of the competition and make revenue-maximizing decisions because you have confidence in the accuracy of your data.
- Increase guest satisfaction, improve the patron experience and increase revenue and profits.
- Increase guest profitability by making analytical scoring available in real time through an SOA services layer.
- Make the most efficient use of limited marketing resources.
The SAS master data management solution allows you to manage a single golden record of guests across all your source systems. This golden record, updated at each point of contact, contains key pieces of information about guests, including guest scoring, and is surfaced back in real time in source systems.
How SAS® Is Different
SAS provides a Master Data Management solution more advanced than any other software vendor's.
- Phased approach. You start with data integration, quality and governance to get a full picture of your data and processes.
- Product integration. Our solution was developed organically, so all of the components were designed to function together. Our competitors are trying to figure out how the pieces of their acquired solutions integrate.
- Multidomain, flexible data model. You can start with patron information, but our multidomain, flexible data model supports any entity you want to maintain records on. Whether it is location, products or vendors, you can get a consolidated, accurate and credible view of key information.
- Analytical scoring. With SAS, you can also surface analytical scoring as part of the patron record through an SOA services layer.
We can help you improve the guest experience, increase guest satisfaction and loyalty, and increase revenue and profits by ensuring that key guest information is available in real time at the point of contact with our fully integrated MDM solution – which is built on a market-leading data integration, quality and governance foundation.
Related Products and Solutions
- DataFlux® Data Management Platform
- SAS® Data Migration
- SAS® Enterprise Data Integration Server
- SAS® Data Quality Solution
DataFlux® Data Management Platform
DataFlux Data Management Platform provides a single interface for both business and IT users to manage data throughout their organization. It offers a unified development and delivery environment for analyzing, improving and controlling data. DataFlux Data Management Platform is especially well-suited for organizations not using other SAS® solutions. The interface can be used with any of the additional modules (features) listed below, enabling you to customize your data quality solution to meet your particular needs.
SAS® Data Migration
With large data volumes, often fragmented environments with nonstandard formats and data quality issues, many organizations have underestimated the effort required to migrate data. They tend to start by using a mix of tools and manual coding, and lack the benefits of an integrated set of tools based on a common metadata environment. This approach frequently has led to: inefficiencies in both the process and developed code, and minimal reusability and maintenance difficulties, which can ultimately lead to a common outcome that includes project delays and cost overruns.
SAS Data Migration addresses these issues, by bringing together a full-featured, state-of-the-art solution that is optimized and licensed especially for data migration projects.
SAS® Enterprise Data Integration Server
SAS Enterprise Data Integration Server is a powerful, configurable and comprehensive solution designed for managing big data that can access virtually all data sources; extract, cleanse, transform, conform, aggregate, load and manage data; support data warehousing, migration, synchronization and federation initiatives; support both batch-oriented and real-time master data management solutions; and create real-time data integration services in support of service-oriented architectures.
SAS® Data Quality Solution
SAS Data Quality Solution provides an enterprise solution for profiling, cleansing, augmenting and integrating data to create consistent, reliable information. With SAS Data Quality Solution you can automatically incorporate data quality into data integration and business intelligence projects to dramatically improve returns on your organization's strategic initiatives.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.