Casinos and Gaming

The path to sustained profitability and growth has taken a turn for casino companies. Gaming still brings in a healthy portion of revenue, but room revenue, retail, food and beverage, spas and entertainment are increasingly important sources of income. Industry globalization expanding across the US and other emerging markets – such as Macao – presents more challenges and complexities to existing business models.   In the Spotlight Harrah’s hits customer loyalty jackpot SAS identifies customers with the highest potential to return. Discover and Maximize Total Patron Value View this on-demand Webcast for a discussion on how to measure and predict the total value of your patrons. As this transition occurs, many gaming executives are struggling to get the most value from their customers. With disparate systems for each arm of the business, it is difficult to get a complete view of total patron spend. A high-rolling gambler may not be worth as much as a patron that spends freely on a variety of activities, but there is often no way to know. SAS helps you: Accurately measure and predict patron P&L. Maximize patron profitability and overall revenue. Optimize RevPAR (revenue per available room). Report and analyze key performance metrics in one place including slot utilization, total revenue per top patrons, trips, stays, comps, theo and actual, or revenue for key geographies. Automate and track customer communications, e.g. marketing campaigns. Decrease employee turnover and predicting staffing needs. Detect fraud and other suspicious gaming floor activities. To deliver these benefits, SAS offers capabilities in these primary categories: Patron value optimization. Gain a clearer understanding of patrons with a goal of maximizing customer value. Armed with fact-based insights, you will be better able to give priority to the most profitable patrons in the hotel, casino, theater or spa. In addition, forecasting of rooms and other resource needs will allow better overall planning and revenue management – further maximizing profitability. Revenue management. The forces of increased competition and changing patron behavior challenge planners to make accurate revenue projections and to price optimally. Revenue forecasting and price sensitivity analysis are paramount to the increased profitability of your operations and to driving repeat business. Maximize revenue from available inventory, as well as measure and predict the value of customers. Performance management. Monitor and explore key performance metrics, including slot utilization; total revenue per top patrons, trips, stays, comps, theo and actual; or revenue for key geographies. Dashboards give you the power to keep a pulse on your business. Automate the financial reporting and analysis process and integrate financial information with casino and non-gaming performance. Human resource management. In an industry where the average turnover is greater than 50 percent, SAS can help you plan staff needs, monitor productivity and predict turnover.

Ready to put THE POWER TO KNOW® to work for you? Sign up for our free Communications, Content & Entertainment e-newsletter. Contact your local SAS office or call us toll free at 1-800-727-0025 (U.S. and Canada). Contact SAS for pricing information and to learn more about our products and solutions. Sign up for the SAS Communications, Content & Entertainment e-newsletter