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The path to sustained profitability and growth has taken a turn for casino companies. Gaming still brings in a healthy portion of revenue, but room revenue, retail, food and beverage, spas and entertainment are increasingly important sources of income. Industry globalization expanding across the US and other emerging markets – such as Macao – presents more challenges and complexities to existing business models.
As this transition occurs, many gaming executives are struggling to get the most value from their customers. With disparate systems for each arm of the business, it is difficult to get a complete view of total patron spending. A high-rolling gambler may not be worth as much as a patron that spends freely on a variety of activities, but there is often no way to know.
SAS helps you:
- Accurately measure and predict patron P&L.
- Maximize patron profitability and overall revenue.
- Report and analyze key performance metrics in one place including slot utilization, total revenue per top patrons, trips, stays, comps, theo and actual, or revenue for key geographies.
- Automate and track customer communications, e.g., marketing campaigns.
- Decrease employee turnover and predict staffing needs.
- Detect fraud and other suspicious gaming floor activities.
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To deliver these benefits, SAS offers capabilities in these primary categories:
- Patron value optimization. Gain a clearer understanding of patrons with a goal of maximizing customer value. Armed with fact-based insights, you will be better able to give priority to the most profitable patrons in the hotel, casino, theater or spa.
- Demand management analytics. Forecasting demand for rooms and other resource needs enables better overall planning. SAS amplifies this predictive power with price sensitivity analysis to help optimize pricing for all of your customer segments. With comprehensive demand management capabilities from SAS, you can maximize revenue from available inventory, minimize the cost of providing the appropriate level of service and increase patron satisfaction.
- IDeaS Revenue Optimization Solutions. Now a SAS company, IDeaS provides premier revenue optimization solutions on a software as a service (SaaS) basis. Its forecasting, optimization and pricing tools and strategies help create a clear business vision from your data – delivering the insight and control you need to improve your bottom line.
- Performance management. Monitor and explore key performance metrics, including slot utilization; total revenue per top patrons, trips, stays, comps, theo and actual; or revenue for key geographies. Dashboards give you the power to keep your fingers on the pulse of your business. Automate the financial reporting and analysis process and integrate financial information with casino and nongaming performance.
- Human resource management. In an industry where the average turnover is greater than 50 percent, SAS can help you plan staff needs, monitor productivity and predict turnover.
- Sustainability. Gaming companies, and their customers, are becoming increasingly concerned about the operation's impact on the environment. SAS for Sustainability Management enables a gaming company to measure, manage and report on the triple bottom line – environmental, social and economic indicators – and determine business strategies that reduce risk and increase shareholder value.
- Data integration. Disparate systems managing different arms of the operation make it nearly impossible for gaming companies to access the information they need to make profitable business decisions. A high-rolling gambler may not be as valuable as a patron who spends freely on many different activities, but with data stored in multiple systems around the property, there is often no way to know. SAS can help you pull together information from disparate systems, ensure the data is credible and accurate, and provide a single centralized view for reporting and analysis.
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Industries
Aerospace
