Marketing Optimization
Create a more customer-centric communications strategy
" It is extremely important for us to partner with a trusted vendor, such as SAS, to turn raw data into an intelligent tool for reducing credit risk and increasing revenue by selling new products to existing and potential customers."
—Daniel Chong
Director of Marketing
PrimeCredit
How SAS® Can Help
Introduction to Optimization in Financial Services
Successful banks will be those that strive to improve their communications strategy by becoming more customer-centric and growing relationships with their best customers and households. SAS' approach gives you one cohesive view of your customers, the ability to identify the most valuable households and the tools to improve that value. With SAS, you can:
- Ensure data quality by cleansing, enriching, augmenting and summarizing data following reusable data quality business rules, all while maintaining an accurate audit trail.
- Get the data ready by accessing it from any location and transforming it into whatever format is required for analysis and individual user needs (e.g., for pulling lists, building models or viewing results).
- Predict customer behavior – and your next best offer – by analyzing the data using segmentation, retention and cross-sell/up-sell analysis to identify.
- Enable your analysts to spend less time administrating data or building models from scratch and more time discovering insights with prebuilt analytics designed specifically for banks – including models for cross-selling, retention and segmentation.
- Execute the right campaigns with ease and timeliness, using insights gained about customers and households to ensure the highest return on your assets and marketing investments.
How SAS® Is Different
SAS provides the only complete set of offerings designed to help banks improve the value of their customer relationships. Our unique approach to campaign management follows a closed-loop process that begins with a complete view of your customers and includes:
- Collecting meaningful customer data in one place.
- Applying advanced predictive analytics for more accurate forecasting and insight into customers and households.
- Matching individual customer profiles to the most relevant offers.
- Running intelligent campaigns that account for different customer interactions.
- Learning from campaign results and building what you learn back into the process so you can improve future marketing efforts.
Related Products and Solutions
SAS® Marketing Automation
SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.
SAS® Marketing Optimization
SAS Marketing Optimization applies mathematical techniques to maximize campaign returns by revealing how to make the most of each customer contact and enabling you to assess the impact of changing business constraints, such as budget, channel capacity and contact policies. Available as an option, SAS High-Performance Marketing Optimization applies analytical optimization algorithms to tens of millions of rows of customer data to solve complex business issues at unprecedented speeds.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
