Improve Campaign Return on Investment
" Justifying marketing campaign costs is easier now that the company can accurately track data on prior campaign costs and profits. Results from SAS make decisions rational and rational decisions make money."
Chief Marketing Officer
How SAS® Can Help
We approach the problem by providing software and services so you can implement effective customer strategies and optimize return on campaigns. SAS helps you:
- Gain a holistic view of the customer's services portfolio; eliminate duplicate records.
- Develop more granular and effective customer segments/models; predict customer behavior.
- Create and automate more targeted and revenue-generating inbound, outbound, multi-channel and multi-offer customer interactions.
- Optimize campaigns to one or more weighted objectives; factor constraints such as contact policies, channel preferences and budgets.
- Iteratively measure and improve customer models and campaign performance while ensuring alignment with organizational objectives.
How SAS® Is Different
SAS' proven software, services and best practices offer an integrated solution for marketing with deep domain insight into customers' behavior and influence along with campaign performance management, automation and optimization. SAS provides:
- Superior data management.
- Communications-specific customer data model.
- Proven domain expertise.
- Powerful analytic capabilities.
- Social influence analysis.
- Critical early-warning alerts.
- Cost and profitability analytics.
- Patented optimization capabilities.
- An evolutionary growth path.
Related Products and Solutions
- SAS® Communications Analytics Architecture
- SAS® Customer Analytics for Communications
- SAS® Offer Optimization for Communications
- SAS® Customer Link Analytics
- SAS® Enterprise Data Integration Server
- SAS® Enterprise Miner™
- SAS® Activity-Based Management
- SAS® Profitability Management
- SAS® Real-Time Decision Manager
- SAS® Marketing Automation
- SAS® Marketing Optimization
SAS® Communications Analytics Architecture
SAS Communications Analytics Architecture provides a robust business analytics framework tailored to the unique business intelligence and analytical needs of communications service providers (CSPs). The solution takes data from multiple, disparate operational systems and formats, cleanses, transforms and stores it in a foundation data mart. The analytics architecture aligns with the Information Framework (SID) as defined by the leading communications industry standards group, the TM Forum.
SAS® Customer Analytics for Communications
SAS® Customer Analytics for Communications illuminates complex behavior patterns that are hidden in large volumes of data spread across multiple systems. It alerts you to customers who are likely to purchase a new product or upgrade service, customers who are likely to leave and customers who should be targeted in a campaign.
SAS® Offer Optimization for Communications
SAS helps you to quickly respond when a customer says, "I'm not happy. My bill is too high, and I know I can get a better deal elsewhere. What can you do about it?" We enable you to be prepared with an optimal offer in advance of this customer interaction.
SAS® Customer Link Analytics
SAS Customer Link Analytics improves customer retention, cross-sell and up-sell by enabling marketers to identify social communities based on relationships between customers, measure and segment customers based on social influence, and target customers based on changes within their social communities. Users can quickly visualize social networks between customers who were previously unknown and uncover leaders, followers and other members within social communities. By incorporating such role-based variables, this solution can enhance existing segmentation models, enabling you to discover how best to target influencers.
SAS® Enterprise Data Integration Server
SAS Enterprise Data Integration Server is a powerful, configurable and comprehensive solution designed for managing big data that can access virtually all data sources; extract, cleanse, transform, conform, aggregate, load and manage data; support data warehousing, migration, synchronization and federation initiatives; support both batch-oriented and real-time master data management solutions; and create real-time data integration services in support of service-oriented architectures.
SAS® Enterprise Miner™
SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models based on large volumes of data from across the enterprise. It offers a rich, easy-to-use set of integrated capabilities for creating and sharing insights that can be used to drive better decisions. Forward-thinking organizations today are using SAS data mining software to detect fraud, minimize risk, anticipate resource demands, increase response rates for marketing campaigns and curb customer attrition.
SAS® Activity-Based Management
SAS Activity-Based Management is an analytic application that models business processes to determine cost, profitability and drivers. With this solution, organizations can make informed decisions that streamline processes, deliver revenue growth and reduce costs across the organization. By providing process, cost and profitability insights, SAS Activity-Based Management reveals how unprofitable customers may be destroying up to 400 percent of your net profit – and helps you understand how to prevent this.
SAS® Profitability Management
SAS Profitability Management provides accurate cost and profit calculations based on the rule-driven allocation of expenses and revenue down to the individual transaction. By providing insight into profitability factors, the solution helps decision makers focus on opportunities for profitability improvement – such as preventing unprofitable customers from destroying up to 400 percent of your net income.
SAS® Real-Time Decision Manager
SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver intelligent, real-time recommendations to interactive channels such as websites, call centers, POS and ATM locations. Meeting each customer's needs at the right time and place, and in the right context, helps you become more profitable.
SAS® Marketing Automation
SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.
SAS® Marketing Optimization
SAS Marketing Optimization applies mathematical techniques to maximize campaign return, revealing how to make the most of each customer contact. By determining the best offers for individuals and providing insight into the implications of changing business constraints, such as budget, channel capacity and contact policies, it increases marketing campaign ROI.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.