Cross-sell and up-sell

While many financial institutions struggle to identify opportunities to improve the profitability of certain customers, the challenge is often much bigger. Once opportunities have been identified through segmentation and behavior analysis, the most appropriate offers must be delivered through the right channels. Then the results must be measured and used to improve future campaigns.

SAS Cross-Sell and Up-Sell for Banking helps you implement a repeatable, closed-loop process based on customer behaviors and event-driven alerts.

How SAS can help

SAS Cross-Sell and Up-Sell for Banking helps you deliver rapid, sustainable returns on all your marketing investments, which results in higher net-interest and non-interest income growth and profitability. With SAS you can:

• Identify cross-sell/up-sell prospects using detailed segmentation techniques to gain a better understanding of customer behavior.
• Connect offers to the right customer segments using automated campaign planning to pull more relevant, intelligent, predictive lists and then pair that information with knowledge of the right opportunities.
• Efficiently execute campaigns using alerts and event-driven triggers to make the most relevant offer to the most potentially profitable person, at the most opportune time, via the most appropriate channel – e.g., branch, call center, ATM or Web.
• Measure campaign response rates to gauge campaign effectiveness and determine the need for mid-stream adjustments or alterations to future campaigns.

How SAS is different

SAS offers everything you need to identify, retain and recruit valuable, loyal customers, including:

• Integrated solutions – built on a banking-specific architecture – that include prebuilt data and analytical models specific to banking, along with processes and techniques that speed up both implementation and results for a fast track to significant ROI.
• Superior data integration capabilities that let you pull data from nearly any source and transform it to identify valuable (and potentially valuable) customers with the highest risk of attrition.
• The most powerful predictive analytics available from the only vendor that enables you to analyze data for trends and establish retention triggers that provide early warning alerts when a key customer's behavior is about to change.
• Automated campaign planning, which lets you pull more relevant, intelligent, predictive lists, so you can send the right offer to the right person.
• Intuitive, Web-based reporting that enables easy communication of critical customer value information to the right people within your organization.