|
Financial institutions are under increasing pressure to expand into new markets, gain new customers and keep existing ones, while simultaneously maximizing the profitability of each customer relationship. This requires banks to behave more like multichannel retail merchants, as customers often have more than one type of product or account and typically use multiple channels to complete transactions.
Constructing a consistent, consolidated view of each customer under such circumstances is difficult, and matching compelling offers to the right customers at the right time can be an ongoing struggle – unless you're using SAS.
How SAS can help
SAS' approach to improving customer acquisition and retention involves gathering and analyzing all customer data in order to understand customer behavior and develop more effective marketing strategies. SAS helps you:
- Create a single view of the customer by consolidating all data, regardless of source, in one place and then transforming it into a complete picture of an entire customer relationship.
- Ensure clean, accurate, up-to-date data throughout the marketing process with SAS' embedded data quality routines.
- Predict customer behavior using detailed analytics to determine customer value, potential value and retention scores, and to improve customer communications.
- Connect offers to the right customer segments using predictive analytics based on demographic, geographic, attitudinal and behavioral data from across the enterprise.
- Gain easy access to information with embedded query and reporting tools that get critical knowledge to those who need it for better, faster sales and marketing decisions.
|
How SAS is different
SAS offers everything you need to identify, retain and recruit valuable, loyal customers, including:
- Integrated solutions – built on a banking-specific architecture – that include prebuilt data and analytical models specific to banking, along with processes and techniques that speed up both implementation and results for a fast track to significant ROI.
- Superior data integration capabilities that let you pull data from nearly any source and transform it to identify valuable (and potentially valuable) customers with the highest risk of attrition.
- The most powerful predictive analytics available from the only vendor that enables you to analyze data for trends and establish retention triggers that provide early warning alerts when a key customer's behavior is about to change.
- Automated campaign planning, which lets you pull more relevant, intelligent, predictive lists, so you can send the right offer to the right person.
- Intuitive, Web-based reporting that enables easy communication of critical customer value information to the right people within your organization.
|
Industries
Aerospace
