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Webinar
SAS Viya Copilot in Visual Analytics -
Webinar
From Generative AI to Trusted Enterprise Copilots: Scaling Responsible AI -
ANALYST REPORT
The Forrester Wave™: Customer Analytics Technologies, Q2 2026 -
Testimonianza
From mass messaging to meaningful moments: How personalized marketing drives sales and customer loyalty -
E-book
A modern approach to MarTech: Transforming the customer experience -
Testimonianza
Making insurance easier with customer intelligence and AI -
Testimonianza
Strategic fundraising powers more breakthroughs in childhood cancer research -
Testimonianza
Building a real-time happiness engine for 11 million members -
COMUNICATO STAMPA
Il 2026 sarà il grande reality check dell’AI, secondo SAS -
Testimonianza
Telecom transformation: Smarter outreach through AI-driven marketing -
ANALYST REPORT
The Forrester Wave™: Real-Time Interaction Management, Q4 2025 -
Testimonianza
Modern MarTech drives retail customer connections for Germany’s leading drugstore -
Webinar
Data Science Meets A/B and Multi-Arm Bandit Testing in SAS® Customer Intelligence 360 -
Primer
Personalizzazione: che cos'è e perché è importante -
Webinar
Seamlessly Integrate with External Channels Using Customer Intelligence 360 Custom Task Types -
Webinar
Marketing AI With SAS® Customer Intelligence 360 and SAS® Viya® -
Testimonianza
AI transforms online insurance services -
E-book
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
Webinar
Getting the Most From the New Task Design Experience in Customer Intelligence 360 -
Testimonianza
Predictive analytics and AI deliver a winning fan experience -
Testimonianza
Reaching 3.6 million football fans via comprehensive customer engagement -
White Paper
Rethinking risk: Smarter models, better decisions -
ANALYST REPORT
The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
COMUNICATO STAMPA
Un nuovo studio rivela che i CMO abbracciano la GenAI nonostante le lacune di conoscenza -
White Paper
Navigating the uncertain world of third-party cookies -
Testimonianza
Understanding the needs of banking customers in the digital economy -
Testimonianza
Unlocking the power of customer experience, compliance and innovation -
Testimonianza
Transforming the streaming landscape with innovative programmatic ad delivery -
E-book
The insurance data and AI revolution -
Testimonianza
One airport operator is making every journey personal for passengers -
Testimonianza
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
ARTICOLO
Pagina di approfondimento
Big Data Marketing: che cos'è e quali vantaggi offre al tuo Business -
E-book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
ANALYST REPORT
SAS è Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
Testimonianza
Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenants -
Testimonianza
Predicting real-time insurance needs with hyperpersonalization -
Testimonianza
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
COMUNICATO STAMPA
Resilienza o fragilità? Le dieci previsioni di SAS per il 2023 -
COMUNICATO STAMPA
Survey SAS: per il 76% degli executive il settore banking ha la responsabilità di impegnarsi per il bene sociale -
Testimonianza
Ulta Beauty glams up its marketing with personalized offers -
ARTICOLO
Pagina di approfondimento
Customer Experience Management: cos'è e perché è importante -
ARTICOLO
Pagina di approfondimento
Customer Analytics: cosa sono e perché sono importanti -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
ARTICOLO
Customer Data Platform: cos’è e perché è importante -
Testimonianza
Hitting the jackpot with a new analytics strategy -
Testimonianza
Viking Europe guida il cambiamento mettendo SAS Customer Intelligence 360 al centro della sua trasformazione digitale -
Testimonianza
Protecting nature with dollars and sense -
Testimonianza
Integrated marketing improves results for marketers and customers -
Testimonianza
A customer connection is the special ingredient -
Testimonianza
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Testimonianza
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
Testimonianza
Maximizing the reach and impact of an eHealth hub -
Testimonianza
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Testimonianza
L'istituto finanziario svizzero usa gli advanced analytics per reimmaginare il marketing e personalizzare la customer experience -
ARTICOLO
The 5 new rules of retail -
ANALYST REPORT
The Total Economic Impact Of SAS Customer Intelligence 360 -
Testimonianza
Using customer intelligence to optimize advertising sales -
ARTICOLO
Tread carefully with customer data platforms -
Testimonianza
Le emozioni sono la porta d'ingresso dell'experience -
Testimonianza
Hybrid approach ensures seamless experience for insurance customers -
ARTICOLO
Five trends that will reshape customer experience -
Testimonianza
Essere e fare banca oggi. L'ossessione della customer experience. -
Testimonianza
Telecom calls on automation to improve market position -
ARTICOLO
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
ARTICOLO
What big data has brought to the privacy discussion -
ARTICOLO
Rafforza il volto umano dei servizi bancari grazie all'Intelligenza Artificiale -
ARTICOLO
La rivoluzione dell’Intelligenza Artificiale parte dagli Analytics -
ARTICOLO
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
ARTICOLO
Contextual engagement -
ARTICOLO
Data and the customer experience -
E-book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
ARTICOLO
How to improve your AI marketing skills -
ARTICOLO
Building confidence in your customer experience -
ARTICOLO
Three ways to improve real time marketing results -
ARTICOLO
Multichannel marketing: che cos'è e perché è importante -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
ARTICOLO
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-book
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
ARTICOLO
What is marketing automation? -
ARTICOLO
Real-time customer engagement is the future of experience management -
E-book
White Paper
Tomorrow's telco -
ARTICOLO
The marketing analytics must-haves -
ARTICOLO
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
ARTICOLO
IoT: The next best thing to reading your customer’s mind -
ARTICOLO
Marketing for the midmarket -
White Paper
Redefining Brand Performance for the 21st Century
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