Explore marketing-related e-books, white papers, webinars and more
To browse resources by type, select an option below.
-
- Select Resource Type
- ANALYST REPORT
- ARTICOLO
- Benchmark Brief
- Blog Post
- Brochure informativa
- Case Study
- COMUNICATO STAMPA
- E-book
- Estratto
- Estratto
- Executive Brief
- FACT SHEET
- Infografica
- Infografica
- Intervista
- Panoramica di settore
- Partner Brief
- Podcast
- Primer
- Product Brief
- Ricerca
- Serie
- Serie di Podcast
- SERVICE BRIEF
- SOLUTION BRIEF
- Solution Brief
- Testimonianza
- Use Case
- Video
- Video
- Webinar
- White Paper
-
Testimonianza
Modern MarTech drives retail customer connections for Germany’s leading drugstore -
Primer
Personalizzazione: che cos'è e perché è importante -
Testimonianza
AI transforms online insurance services -
E-book
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
Testimonianza
Predictive analytics and AI deliver a winning fan experience -
White Paper
Rethinking risk: Smarter models, better decisions -
Primer
Cosa sono i Marketing Analytics -
ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
E-book
Real-Time Hyperpersonalization in Hospitality -
COMUNICATO STAMPA
Un nuovo studio rivela che i CMO abbracciano la GenAI nonostante le lacune di conoscenza -
White Paper
Navigating the uncertain world of third-party cookies -
Testimonianza
Leading cruise line personalizes passengers’ onboard experience in real time -
ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
E-book
The insurance data and AI revolution -
ANALYST REPORT
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 -
Testimonianza
One airport operator is making every journey personal for passengers -
Testimonianza
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
ARTICOLO
Pagina di approfondimento
Big Data Marketing: che cos'è e quali vantaggi offre al tuo Business -
White Paper
Creating Meaningful Data-driven Customer Journeys -
E-book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
ANALYST REPORT
SAS è Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023. -
White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-book
The Path to a Single Customer View -
Testimonianza
Modern, real-time marketing increases customer loyalty and revenue for property management company and its retail tenants -
Testimonianza
Predicting real-time insurance needs with hyperpersonalization -
Testimonianza
Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts -
COMUNICATO STAMPA
Resilienza o fragilità? Le dieci previsioni di SAS per il 2023 -
COMUNICATO STAMPA
Survey SAS: per il 76% degli executive il settore banking ha la responsabilità di impegnarsi per il bene sociale -
White Paper
Banking in 2035: global banking survey report -
White Paper
Banking in 2035: three possible futures -
ARTICOLO
Pagina di approfondimento
Customer Experience Management: cos'è e perché è importante -
ARTICOLO
Pagina di approfondimento
Customer Analytics: cosa sono e perché sono importanti -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
ARTICOLO
Customer Data Platform: cos’è e perché è importante -
Testimonianza
Viking Europe guida il cambiamento mettendo SAS Customer Intelligence 360 al centro della sua trasformazione digitale -
Testimonianza
Protecting nature with dollars and sense -
Testimonianza
Integrated marketing improves results for marketers and customers -
Testimonianza
A customer connection is the special ingredient -
Testimonianza
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Testimonianza
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
Testimonianza
Maximizing the reach and impact of an eHealth hub -
Testimonianza
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Testimonianza
L'istituto finanziario svizzero usa gli advanced analytics per reimmaginare il marketing e personalizzare la customer experience -
ARTICOLO
The 5 new rules of retail -
ANALYST REPORT
The Total Economic Impact Of SAS Customer Intelligence 360 -
Testimonianza
Using customer intelligence to optimize advertising sales -
ARTICOLO
Tread carefully with customer data platforms -
Testimonianza
Le emozioni sono la porta d'ingresso dell'experience -
ARTICOLO
Five trends that will reshape customer experience -
Testimonianza
Essere e fare banca oggi. L'ossessione della customer experience. -
Testimonianza
Telecom calls on automation to improve market position -
ARTICOLO
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
ARTICOLO
What big data has brought to the privacy discussion -
ARTICOLO
Rafforza il volto umano dei servizi bancari grazie all'Intelligenza Artificiale -
ARTICOLO
La rivoluzione dell’Intelligenza Artificiale parte dagli Analytics -
ARTICOLO
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
ARTICOLO
Contextual engagement -
ARTICOLO
Data and the customer experience -
E-book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
ARTICOLO
How to improve your AI marketing skills -
ARTICOLO
Building confidence in your customer experience -
ARTICOLO
Three ways to improve real time marketing results -
ARTICOLO
Multichannel marketing: che cos'è e perché è importante -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
ARTICOLO
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences -
White Paper
The Internet of Things: Marketing’s Opportunities and Challenges -
White Paper
Power your digital transformation with guided analytics -
E-book
How Customer Intelligence Is Energizing the Utilities Industry -
White Paper
Using Big Data to Enable the Omnichannel Retail Experience -
ARTICOLO
What is marketing automation? -
ARTICOLO
Real-time customer engagement is the future of experience management -
E-book
White Paper
Tomorrow's telco -
E-book
Improving Customer Experience -
ARTICOLO
The marketing analytics must-haves -
ARTICOLO
Harnessing the martech advantage -
White Paper
Getting to Why in Omnichannel Marketing Attribution -
White Paper
Marketing attribution: Giving credit where credit is due -
White Paper
Improve Customer Experience with Actionable Artificial Intelligence -
ARTICOLO
IoT: The next best thing to reading your customer’s mind -
ARTICOLO
Marketing for the midmarket -
White Paper
Redefining Brand Performance for the 21st Century -
ARTICOLO
Linking data to the customer journey -
ARTICOLO
Putting you at the frontier of the fan experience -
White Paper
Data Elevates the Customer Experience -
Serie
Brand equity has a big role in RCI's strategy -
ARTICOLO
Cos'è il digital marketing? -
ARTICOLO
Customer journey management: Eliminating missed opportunities -
ARTICOLO
Small but mighty: Modern marketing for the midmarket -
White Paper
Operationalizing and Embedding Analytics for Action -
Testimonianza
The right offer every time -
ARTICOLO
The marketer's dream: Harmonic convergence -
ARTICOLO
Customer segmentation for the new digital experience -
Intervista
Using data to control unruly hotel pricing -
Intervista
Q&A: What's your level of digital marketing maturity? -
Serie
The customer journey: Why you need journey maps -
ARTICOLO
The modern marketing leader: Is your CMO ready? -
ARTICOLO
Customer loyalty in a digital world: A new approach -
Testimonianza
Optimization delivers more revenue while slashing marketing costs -
ARTICOLO
Four multichannel marketing strategies that deliver exceptional customer experiences -
ARTICOLO
Marketing measurement do's and don'ts -
ARTICOLO
Out of size, out of mind -
ARTICOLO
Empty shelves: The retail analytical talent deficit -
White Paper
The Architecture and Security of SAS® Marketing Operations Management -
ARTICOLO
The first step in building a better customer experience -
ARTICOLO
Moving beyond the ad server -
ARTICOLO
The era of gargantuan data -
ARTICOLO
Marketing optimization: Five lessons learned at a major US bank -
ARTICOLO
Seven characteristics of the modern consumer -
White Paper
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
White Paper
Unleashing the Power of Text Analytics for Travel -
ARTICOLO
Do marketers need real-time analytics -
ARTICOLO
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
ANALYST REPORT
White Paper
Marketing Analytics for Manufacturing: Forging Customer Insights -
Testimonianza
Hyper-personalized offers help consumer finance company elevate the customer experience -
Webinar
Data and AI: Accelerators of Banking CX -
E-book
Planning For CDP Success: A guided journey for choosing a customer data platform -
E-book
Brilliant decision? -
E-book
Customer experience - now and into the future -
White Paper
SAS Experience 2030 -
E-book
The Secrets of Delivering Exceptional Customer Experience -
E-book
In-the-Moment Marketing -
E-book
Retail Experimentation: The New Fundamentals -
White Paper
SAS - Hospitality Provider -
White Paper
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
White Paper
Where does marketing stop and advertising begin? -
E-book
Operational Marketing: From Hard Work to Heroic Performance -
White Paper
AI and analytics are powering a demand planning and customer experience revolution -
White Paper
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
E-book
Strategic Marketing: From aspirational to exceptional customer experience -
White Paper
Experience 2030. The Future of Customer Experience is... NOW! -
White Paper
Experience 2030: Pulse Report -
White Paper
Delivering Experiences That Win Business and Build Loyalty
Vuoi saperne di più?
Possiamo aiutarti a iniziare con SAS Customer Intelligence 360. Raccontaci le tue esigenze e un esperto marketing SAS ti contatterà per conoscere le tue specifiche esigenze.