Marketing Analytics

Reimagine Marketing

Today and tomorrow. In times of prosperity and disruption.

Why choose SAS® for marketing analytics?

Purpose-built, intelligent marketing.

No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.

SAS® Marketing Analytics Software

View All Products

Experience 2030 logo

The future of customer experience starts here.

Discover how consumers, brands and technology will evolve through 2030.

Look Who's Reimagining Marketing With SAS®

1-800-Flowers logo
Orlando Magic logo
Raiffeisen Bank logo
Conrad logo
ICA Banken logo
Harry & David logo
Chico's logo
AKBANK logo
Cosmos Bank logo
Medibank logo
Office Depot logo
Grandi Navi Veloci logo

What People Are Saying

HDFC Bank logo

"When it comes to analytical technology, SAS is the gold standard."

Read the story

Gartner logo

SAS is a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs.

Read the report

Shop Direct logo

"SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement."

Read the story

Marketing Partner Ecosystem

SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.

Survey di Harvard Business Review Analytic Services

Real-Time Analytics: la chiave per comprendere i clienti
e garantire la miglior customer experience

Survey HBR in Italiano su real-time customer intelligence

Oggi i consumatori si aspettano interazioni immediate e personalizzate. Per soddisfare queste richieste, e anticipare i micro momenti del consumatore, le aziende devono essere in grado di differenziare il proprio brand attraverso gli analytics in real-time.

Il report di questa survey, condotta da Harvard Business Review Analytics Services, è disponibile in italiano. Sponsorizzata da SAS, Intel e Accenture, guarda al modo in cui le aziende utilizzano soluzioni di customer data analytics, di real-time analytics e real-time marketing per migliorare la customer experience.

Scopri come le aziende che pur attribuendo grande importanza alle funzionalità di real-time abbiano difficoltà ad attuarle, cosa possono fare le aziende per assicurarsi il successo attraverso l'adozione di soluzioni di real-time analytics, e quali sono i benefici già conseguiti.

Scarica il report gratuito in italiano

Back to Top