How SAS Supports Retail Media Networks
Capitalize on large, engaged first-party audiences with targeted advertising.
Retail media networks provide the perfect opportunity to leverage first-party data to meet audience demands for sophisticated, premium-quality advertising content at the point of sale and across every screen.
Ensure optimal use of ad inventory, attract and retain the right audiences, and monetize ad inventory effectively.
Audience targeting
Increase conversions by targeting specific audiences with personalized, relevant advertising based on shopping behavior, purchase history, demographics and other data.
Real-time connections
Create real-time data connections to multiple DMPs and analytic systems with bidirectional cookie syncing and the ability to pull audience data into our systems for real-time decisioning.
Behavioral event collection & targeting
Augment or replace your DMP with real-time behavioral segment collection and interval targeting, enabling you to target users based on past behavior.
Next best action
Enable a sequence of messages from an external system on an individual customer level, with in-session analytic input.
Native advertising formats
Seamlessly blend your advertising with the look and feel of your e-commerce site. This improves overall user experience while increasing brand visibility.
A/B testing
Run simple A/B tests controlling exposure to a set of users with sticky creatives.
Strike list management
Enable your customers to opt out of categories of ads.
Time offset targeting
Target ads based on renewal dates.
UI-managed target macros (supertag)
Simplify rapid migration by mapping a single keyword or multiple keywords to extended data that is managed in the ad server, acting like a tag-management solution.
Use a complete ad management platform that integrates with a customer data platform for audience management.
Combine marketing and advertising data resident in your customer data platform to create dynamic targeted audiences in real time.
Streamline the customer engagement process from data ingestion, to segmentation, to marketing and advertising channel activation.
Natively integrated CDP
Pull audience data directly from a natively integrated customer data platform.
Hybrid data architecture
Eliminate the need to move or duplicate audience data into marketing or advertising clouds.
Holistic audience creation
Leverage marketing data attributes in combination with advertising attributes to deliver more targeted ads, offers and messages into retail media networks.
Flexible formats
Flexibly manage numerous advertising options – including display ads, sponsored listings and product recommendations. Choose the format that fits within advertising goals and budget.
Ability to use APIs for tasks
Manage the SAS advertising solution through an API, including second- and third-party data upload and retrieval.
Ad-serving API
Make ad calls with a flexible template-based system that includes prebuilt ad calls for multiple display ads or an entire broadcast ad break with a single call to support all channels, including email and ATMs.
Real-time ad campaign adjustment
Adjust ad campaigns in real time, allowing for greater flexibility and responsiveness to changing market conditions.
Obtain detailed digital ad forecasting with precise conversion tracking.
Create robust and future-proof advertising strategies and revenue streams that aren't affected by large tech vendor product changes or announcements.
Improve forecasting and increase monetization with better insight into audience data.
Analytically driven optimization
Get superior performance tracking and ad campaign optimization.
Retail-media-specific metrics
Gain insights into metrics, such as impressions, click-through rate, conversion rate, return on ad spend, cost per click and acquisition, engagement rate, viewability, time spent and brand lift.
Prioritization by business model
Define your business using our tools, with tiers enabling specific pacing on impression goals, sponsorship, eCPM and eCPM/second, as well as exacting PMP controls for how deals will compete.
Business intelligence
Examine and analyze your inventory, discover sweet spots of performance to optimize, or inform advertisers.
Custom event reporting
Use our flexible actions that enable detailed conversion support.
Live tactical reporting
Get the insight you need with ease with our live tactical reporting.
Attribution reporting
Show the real impact and ROI to your advertisers.
We had a huge success with SAS 360 Match on the Czech market partnering with five out of the top 10 Czech publishers. Its versatility and true independence is highly appreciated by the publishers, who want to be truly in control of their own inventory, unrestricted by vendor policies.Matěj Novák CTO of Cruxo Former Managing Director of Czech Publisher Exchange
Recommended Resources on Retail Media Networks
Retail Media Networks Frequently Asked Questions
How can a retail media network (RMN) benefit retailers and brands?
Retail media networks allow retail brands to give their partner brands access to their customers via valuable zero- and first-party data. With the retailer’s zero- and first-party data, brands can reach buyers right at the point of purchase, across various digital formats and owned channels.
How are brands using retail media networks today?
- Through retail media networks, brands are able to reach shoppers at both the digital and physical point of sale.
- Brands enjoy retail media because it allows them to reach consumers while they are in the purchasing mindset, which drives more sales and share of wallet.
What are the most common channels for retail media networks?
On-site e-commerce style channels are typically the most prevalent places for retail media, but advertisements can also be displayed on off-site digital channels and in physical locations.
What are some retail media networks best practices?
Retail media network best practices include:
- Collecting first-party data safely and transparently.
- Bringing quality advertisers on board to take advantage of data and buy retail media inventory.
- Having the ability to offer diverse ad formats.
- Being able to highlight and measure the value of the audience you provide to advertisers.
What are the benefits of deploying a retail media network?
Retail media networks provide many benefits, including:
- Providing ready-to-buy audiences to advertisers at the point of purchase.
- Offering up-to-date privacy-safe information.
- Audience data sets typically include offline and online data.
- Customer data is typically very detailed for more targeted personalization.
- It’s very easy to attribute ad spend to sales.
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