Econometrics & Time Series with SAS/ETS® Software
Integrated time series and econometric techniques for modeling, forecasting and simulating business processes
Benefits
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Analyze the impact of promotions and events. The time series and econometric capabilities of SAS/ETS software provide users with several mechanisms for determining promotional lift. The depth and flexibility of the SAS modeling environment can accommodate any business scenario. Determining the effectiveness of promotions and events enables you to better allocate marketing dollars in the future.
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Provide the information needed to make better staffing decisions. SAS/ETS can provide forecasts of demand for services so that organizations can maximize staff resources. It can automatically account for seasonal fluctuations and trends, and can select the best method for generating the demand forecasts. Efficient staff allocations mean customers’ needs will be met with no wasted resources.
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Model customer choices. SAS/ETS enables you to maximize marketing efforts by understanding which product features are important to a particular audience. Modeling customer choices based on the attributes of customers and their choices helps improve business strategy by accurately predicting customers’ decisions. Understanding these choices and the factors that influence them enables you to adjust marketing strategies or fee structures to modify choices or target the right population.
- Measure and predict marketing investment activities. SAS/ETS software can help you understand which key business drivers are having the highest impact on consumer demand. You can model customer demand based on marketing mix activities that measure the impact of pricing, advertising, in-store merchandizing, store distribution, sales promotions and competitive activities. Using simulation and optimization tools, you can maximize investments to drive profitable volume growth.
Download the complete SAS/ETS Software Fact Sheet.
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