Using SAS, a global automotive manufacturer was able to monitor customer feedback in real time for new product introductions and identify quality issues faster than from traditional sources.
How SAS® Can Help
Truly understanding and managing the perceived quality of your products requires a comprehensive approach to integrating and analyzing social media, governmental and internal data sources. Applications that are simply listening platforms are not enough.
- Accumulate knowledge about relevant customer conversations. Integrate pertinent data across online channels, including government reporting systems, social media forums and internal sources, and then store that content in an analysis-ready format.
- Analyze customer issues down to the component level. Modify taxonomies so that they accurately represent your product component hierarchies.
- Quantify the impact of new product launches. Compare sentiment before and after a product launch and set alerts for component-level comments.
- Track social networks. Identify the most influential participants – those with the most friends and followers.
- Base product design on customer sentiment and preferences. Use a reporting and analysis platform that surfaces insights regarding the features that customers would most like to see added to future products.
- Integrate with other SAS manufacturing quality offerings to enhance the effectiveness of your issue detection and resolution.
How SAS® Is Different
- Combine and analyze quality data from diverse sources to gain insights that will help you create greater product value faster.
- Quickly identify emerging issues and provide useful information to your problem solvers by applying embedded, advanced analytics along with multilanguage support, hybrid sentiment analysis and component-level granularity.
Use the latest machine-learning algorithms to discern sentiment and tone, while also allowing human experience to override rules.
Related Products and Solutions
SAS® Social Media Analytics
SAS Social Media Analytics is an enterprise-hosted, on-demand solution that integrates, archives, analyzes and enables organizations to act on intelligence gleaned from online conversations on professional and consumer-generated media sites. It enables you to attribute online conversations to specific parts of your business, allowing accelerated responses to marketplace shifts.
SAS® Warranty Analysis
SAS Warranty Analysis integrates warranty and other data with key customer, product and geographic information so organizations can accelerate detection and reduce time to correction. SAS Warranty Analysis lowers warranty costs and increases customer satisfaction, enabling you to improve product quality and your brand reputation.
SAS® Quality Lifecycle Analysis
Through advanced analytic and reporting technologies, SAS Quality Lifecycle Analysis delivers a solution that provides manufacturers with a holistic view of quality across the enterprise. It combines data integration, automation and analytics to create the most unbiased insight into large-scale manufacturing processes, helping organizations improve quality while better containing costs.
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Call us at 1-800-727-0025 (US and Canada) or request more information.