SAS IS A LEADER
The Forrester Wave™:
Real-Time Interaction Management Software, Q4 2025
As noted in the Forrester report, SAS showcases its analytical expertise with:
- A top-notch AI workbench
- Predictive modeling
- Real-time decisioning
- Performance optimization.
Reference customers reported using SAS’ real-time decisioning for email and web personalization, mobile app engagement and call center support, and they indicated expansion into cloud-native offerings to address challenges with usability and testing.
The new Marketing Decisioning and Marketing AI modules will accelerate essential user experience updates for nontechnical users."The Forrester Wave™: Real-Time Interaction Management Software, Q4 2025
-
- Explore resources by type
- Analist Raporu
- E-Kitap
- Rapor
- Makale
- Blog yazısı
- Kitap Alıntısı
- Kullanım Örneği
- İnfografik
- Röportaj
- Araştırma
- Seri
- Video
- MÜŞTERİ HİKAYESİ
- Web Semineri
-
Web Semineri
Empowering Government Efficiency with SAS Managed Cloud Services on Microsft Azure Government -
Web Semineri
The AI Advantage: How SAS Customer Intelligence 360 Solves Real Marketing Challenges -
Web Semineri
Discovery-based Investigation in SAS Visual Investigator – Your Guide to Better Searches -
Web Semineri
Real-Time Agent Assist and Next-Gen Strategy for Financial Services -
Web Semineri
The Sector Series | Game Changing AI Technology for Governments: Computer Vision -
Web Semineri
Marketing Decisions Excellence: Turning Insights Into Business Impact -
Web Semineri
The Sector Series | Game Changing AI Technology for Governments: Machine Learning -
Web Semineri
Smarter Access to Open Data: Introducing SAS/ACCESS to DuckDB -
MÜŞTERİ HİKAYESİ
Insurance fraud detection rate soars 175% with real-time intelligence -
MÜŞTERİ HİKAYESİ
Telecom transformation: Smarter outreach through AI-driven marketing -
Web Semineri
Digital Twins – The Next Frontier in Manufacturing -
MÜŞTERİ HİKAYESİ
Modern MarTech drives retail customer connections for Germany’s leading drugstore -
MÜŞTERİ HİKAYESİ
Automating credit decisions for a digital-first future -
Web Semineri
From Dashboard to Autopilot: How SAS Visual Analytics on SAS Viya Transforms the AI Data Journey -
Analist Raporu
Datos Matrix: Fraud and AML Case Management, 2025 -
MÜŞTERİ HİKAYESİ
Transforming logistics and package delivery with data and AI -
E-Kitap
Decisions you can trust: A strategic guide to trustworthy data and AI decision making -
MÜŞTERİ HİKAYESİ
AI transforms online insurance services -
E-Kitap
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
Rapor
Building a foundation for innovation: Five steps to keep your AML program efficient and effective -
Rapor
Explainable Artificial Intelligence for Anti-Money Laundering -
E-Kitap
Making government work for everyone: A blueprint for public sector AI success -
MÜŞTERİ HİKAYESİ
Predictive analytics and AI deliver a winning fan experience -
E-Kitap
What are ready-made AI models? And why you need them. -
Analist Raporu
The Forrester Wave™: Anti-Money Laundering Solutions, Q2 2025 -
E-Kitap
Data-driven health care -
Rapor
Rethinking risk: Smarter models, better decisions -
Rapor
The road to integration -
Rapor
Data and AI Present Significant Opportunities for Social Benefits Systems -
Rapor
Revealing the paths to 2040: global insurance survey report -
E-Kitap
5 Tips for Using GenAI to Improve Customer Experience -
E-Kitap
How to govern your AI strategy in a highly regulated world -
Rapor
Boosting Tax Agency Productivity and Protection with AI and Generative AI -
E-Kitap
Your journey to a GenAI future: A strategic path to success in health care -
MÜŞTERİ HİKAYESİ
Climate-driven finance for a net-zero world -
MÜŞTERİ HİKAYESİ
Integrating data, generative AI and human expertise to tackle global warming -
E-Kitap
Your journey to a GenAI future: A strategic path to success in life sciences and pharma -
Analist Raporu
IDC MarketScape: Worldwide Machine Learning Operations Platforms, 2024 -
Rapor
Revealing the paths to 2040: four possible scenarios for insurance -
E-Kitap
A Comprehensive Approach to Trustworthy Data and AI Governance -
E-Kitap
Five reasons developers hit a productivity wall – and what to do about it -
E-Kitap
Your journey to a GenAI future: An insurer’s strategic path to success -
E-Kitap
Your journey to a GenAI future: A strategic path to success for government -
Rapor
Solving the public services productivity puzzle -
E-Kitap
Marketers and GenAI: Diving Into the Shallow End -
Analist Raporu
ARC View: Industrial-grade AI: Transforming Data into Insights and Outcomes -
Rapor
Navigating the uncertain world of third-party cookies -
E-Kitap
Public service of the future -
Analist Raporu
The Forrester Wave™: AI / ML Platforms, Q3 2024 -
Analist Raporu
IDC MarketScape: Worldwide Decision Intelligence, 2024 -
Rapor
Pioneering Ethical AI: The Crucial Role of Property and Casualty Insurers -
E-Kitap
On the Road to Accelerating Claims Automation -
MÜŞTERİ HİKAYESİ
Leading cruise line personalizes passengers’ onboard experience in real time -
Makale
AI anxiety: Calm in the face of change -
E-Kitap
Intelligent decisioning in government -
E-Kitap
Government navigating an uncertain world -
Makale
Yapay zeka atılımlarını desteklemek için sentetik verilerden yararlanma -
Rapor
Generative AI in Health Care: Opportunities and Cautions -
Rapor
How to realize value from cloud analytics faster — and with less cost and risk -
Analist Raporu
Gartner® Magic Quadrant™ Data Science and Machine Learning, 2024 -
Rapor
Top 5 insurance problems – and AI isn’t one of them -
E-Kitap
Detect and halt risky payments across the life sciences supply chain -
MÜŞTERİ HİKAYESİ
AI helps students graduate from college -
E-Kitap
The insurance data and AI revolution -
Makale
What are chatbots? -
MÜŞTERİ HİKAYESİ
One airport operator is making every journey personal for passengers -
MÜŞTERİ HİKAYESİ
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
Rapor
Creating Meaningful Data-driven Customer Journeys -
MÜŞTERİ HİKAYESİ
Jakarta Smart City uses IoT analytics to better serve residents -
Rapor
Improving HCP Engagement with Digital Analytics -
Makale
Sigorta başvuru dolandırıcılığının önünü kapatın! -
MÜŞTERİ HİKAYESİ
Managing Dutch roads and waterways with intelligence -
MÜŞTERİ HİKAYESİ
MÜŞTERİ HİKAYESİ
Advanced analytics helps policymakers determine how new tax measures would affect citizens -
Analist Raporu
The Forrester Wave™: AI Decisioning Platforms, Q2 2023 -
Rapor
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-Kitap
The Path to a Single Customer View -
Analist Raporu
The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 -
MÜŞTERİ HİKAYESİ
Predicting real-time insurance needs with hyperpersonalization -
MÜŞTERİ HİKAYESİ
Advanced analytics in the cloud helps international biopharmaceutical group enhance operations and efficiency -
MÜŞTERİ HİKAYESİ
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
MÜŞTERİ HİKAYESİ
Just add data: How data and technology — paired with a human touch — create a sustainable and quality culinary experience -
MÜŞTERİ HİKAYESİ
Improving data collection and modeling to accelerate predictive medicine efforts -
Makale
Analytics: A must-have tool for leading the fight on prescription and illicit drug addiction -
Rapor
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Makale
Viking transforms its analytics strategy using SAS® Viya® on Azure -
MÜŞTERİ HİKAYESİ
Protecting nature with dollars and sense -
MÜŞTERİ HİKAYESİ
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
MÜŞTERİ HİKAYESİ
It’s all in the research: Using AI to solve issues in health care -
Analist Raporu
Data-Driven Grid Reliability: IoT Sensing and Analytics to Enable Predictive Maintenance and Improve Resiliency -
MÜŞTERİ HİKAYESİ
Building reliability in risk -
MÜŞTERİ HİKAYESİ
A customer connection is the special ingredient -
MÜŞTERİ HİKAYESİ
Finland’s top retail bank applies AI to improve customer service and credit scoring -
MÜŞTERİ HİKAYESİ
Transformation of the National Bank of Greece with SAS Viya on Microsoft Azure -
MÜŞTERİ HİKAYESİ
Transforming steelmaking through IoT analytics -
MÜŞTERİ HİKAYESİ
Maximizing the reach and impact of an eHealth hub -
MÜŞTERİ HİKAYESİ
Transforming the consumer banking experience through advanced analytics -
MÜŞTERİ HİKAYESİ
Predictive analytics helps save lives during COVID-19 pandemic -
MÜŞTERİ HİKAYESİ
Predictive analytics empowers bank to act quickly with confidence -
MÜŞTERİ HİKAYESİ
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Makale
The 5 new rules of retail -
Analist Raporu
Gartner positions SAS as a Leader in the Magic Quadrant for Data Science and Machine Learning Platforms, Q1 2021 -
MÜŞTERİ HİKAYESİ
Advanced analytics empowers businesses with data-driven decisions -
MÜŞTERİ HİKAYESİ
Travel and tourism forecasts become more accurate with analytics -
Analist Raporu
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020. -
Makale
Reimagine marketing: Today, tomorrow and in times of disruption -
Analist Raporu
The Total Economic Impact Of SAS Customer Intelligence 360 -
Makale
Your customers aren’t afraid of new technologies. Are you? -
Makale
Analytics leads to lifesaving cancer therapies -
MÜŞTERİ HİKAYESİ
World’s largest sports and humanitarian event builds legacy of inclusion with data-driven technology -
MÜŞTERİ HİKAYESİ
Revolutionizing marketing campaigns with AI -
Makale
Three steps for conquering the last mile of analytics -
MÜŞTERİ HİKAYESİ
Manufacturing smarter, safer vehicles with analytics -
Makale
As AI accelerates, focus on 'road' conditions -
Makale
AI in government: The path to adoption and deployment -
Makale
Five trends that will reshape customer experience -
Makale
From Apollo to AI: A new era of American exploration -
Makale
The untapped potential in unstructured text -
Web Semineri
An Artificial Intelligence Framework to Combat Human Trafficking -
Makale
AI in manufacturing: New opportunities for IT and operations -
Makale
The Humanity in Artificial Intelligence -
MÜŞTERİ HİKAYESİ
Artificial intelligence and IoT analytics keep aircraft operational for crucial missions -
E-Kitap
5 Steps to Accelerate Value From Your Industrial IoT Data -
Makale
How AI and advanced analytics are impacting the financial services industry -
Makale
AI in banking: Survey reveals factors for success -
MÜŞTERİ HİKAYESİ
Modernizing consumer lending in Vietnam -
Makale
IoT: The customer experience accelerator you can't afford to ignore -
Makale
Data lineage: Making artificial intelligence smarter -
Makale
How to drill a better hole with analytics -
MÜŞTERİ HİKAYESİ
Advanced analytics can detect and prevent insurance fraud before losses occur -
Rapor
The Artificial Intelligence of Things -
MÜŞTERİ HİKAYESİ
MÜŞTERİ HİKAYESİ
IoT data with artificial intelligence reduces downtime, helps truckers keep on trucking -
Makale
Five AI Technologies -
Makale
What big data has brought to the privacy discussion -
Rapor
Adopting AI: Industry Perspectives -
Rapor
Adopting AI: Strategic Takes on AI Adoption -
Rapor
Adopting AI: The Impacts of AI on Management -
Rapor
Adopting AI: Linchpins of AI Success - Data Scientists and Their Algorithms -
Rapor
AI Momentum, Maturity and Models for Success -
Makale
Detect and prevent banking application fraud -
Rapor
The 3 R’s of AI Adoption: Refactor, Reinvent, Reimagine -
Makale
A guide to machine learning algorithms and their applications -
Rapor
Data Management for Artificial Intelligence -
Makale
GDPR and AI: Friends, foes or something in between? -
MÜŞTERİ HİKAYESİ
Using artificial intelligence to better engage with customers -
Rapor
Artificial Intelligence for Executives -
Makale
Effective real-time marketing -
Rapor
Machine Learning Use Cases in Financial Crimes -
Rapor
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
Makale
Wanted: AI leaders -
Rapor
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Makale
Machine learning and artificial intelligence in a brave new world -
Makale
Contextual engagement -
Araştırma
Nerd in the herd: protecting elephants with data science -
Rapor
How to Do Deep Learning With SAS® -
Makale
What do drones, AI and proactive policing have in common? -
Rapor
The Risks and Rewards of AI -
E-Kitap
How Can Retailers Satisfy Today's Customers? -
Rapor
Machine learning and artificial intelligence in a brave new world -
Makale
4 strategies that will change your approach to fraud detection -
Makale
How to improve your AI marketing skills -
Makale
AI marketing: What does the future hold? -
Makale
Machine learning, data science and AI meet IoT -
Makale
Three ways to improve real time marketing results -
Rapor
The Internet of Things: Marketing’s Opportunities and Challenges -
Makale
Artificial intelligence, machine learning, deep learning and more -
MÜŞTERİ HİKAYESİ
Analytics turns service repair data into cost savings -
Makale
Real-time customer engagement is the future of experience management -
E-Kitap
Improving Customer Experience -
Makale
The marketing analytics must-haves -
Makale
Harnessing the martech advantage -
Rapor
Getting to Why in Omnichannel Marketing Attribution -
Rapor
Marketing attribution: Giving credit where credit is due -
Rapor
Improve Customer Experience with Actionable Artificial Intelligence -
Rapor
Redefining Brand Performance for the 21st Century -
Seri
The value of marketing metrics at Visa -
Makale
An executive’s guide to cognitive computing -
Seri
Brand equity has a big role in RCI's strategy -
Rapor
Operationalizing and Embedding Analytics for Action -
MÜŞTERİ HİKAYESİ
The right offer every time -
Röportaj
Q&A: What's your level of digital marketing maturity? -
MÜŞTERİ HİKAYESİ
Optimization delivers more revenue while slashing marketing costs -
Makale
Marketing measurement do's and don'ts -
Rapor
The Architecture and Security of SAS® Marketing Operations Management -
Makale
Empty shelves: The retail analytical talent deficit -
Makale
The era of gargantuan data -
Makale
Marketing optimization: Five lessons learned at a major US bank -
Rapor
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
Makale
Do marketers need real-time analytics -
Makale
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
Analist Raporu
Rapor
Marketing Analytics for Manufacturing: Forging Customer Insights -
MÜŞTERİ HİKAYESİ
Staying ahead of retail trends -
E-Kitap
Planning For CDP Success: A guided journey for choosing a customer data platform -
E-Kitap
Fearless Decision? -
E-Kitap
Brilliant decision? -
Rapor
SAS - Hospitality Provider -
Rapor
Where does marketing stop and advertising begin? -
Rapor
AI and analytics are powering a demand planning and customer experience revolution -
Rapor
AI for the CIO: 10 Tips for Success -
E-Kitap
The Innovator's Flight Plan to AI -
Rapor
Data, Analytics & AI: How Trust Delivers Value -
E-Kitap
How to Take AI Projects From Start to Win -
E-Kitap
Augmented Analytics: The secret ingredient to better business intelligence -
Rapor
How AI Changes the Rules -
Rapor
AI Momentum, Maturity & Models for Success: Focus on Singapore -
Rapor
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
Rapor
AIOT: How IoT Leaders Are Breaking Away (IDC Market Report / AIoT Survey 2019) -
E-Kitap
Accelerate and improve business outcomes with AIoT -
E-Kitap
Powering Health Innovation with AI -
Rapor
The Autonomous Grid in the Age of the Artificial Intelligence of Things -
E-Kitap
Formidable Forecasts -
Rapor
Artificial Intelligence in Banking and Risk Management -
Web Semineri
AI Snapshot: Three Key Developments Shaping AI Strategies Right Now -
Web Semineri
Breaking Down AI Capabilities for IT: What to Know About Computer Vision and GPUs -
Web Semineri
Breaking Down AI Capabilities for IT: What to Know About Forecasting -
Web Semineri
AI and Banking: Survey Reveals Success Factors -
Web Semineri
How the Brain of an AI/IoT System Processes Industrial Intelligence -
Web Semineri
Certification: AI and Machine Learning Professional Credential Overview -
Web Semineri
Breaking Down AI Capabilities for IT: What to Know About Optimization -
Web Semineri
Breaking Down AI Capabilities for IT: What to Know About Machine Learning -
Web Semineri
Synergize Your Tech Stack to Realize AI’s Full Potential -
Web Semineri
Enhance the Customer Experience and Create Value for Your Stakeholders -
Web Semineri
CDP Capabilities in SAS® Customer Intelligence 360: Activating Dynamic Customer Profiles -
Web Semineri
Ethics in AI: Building Responsible AI Systems -
Web Semineri
Fostering Trustworthy AI Using a Model Card -
Web Semineri
Composite AI Using Machine Learning in Optimization Formulations -
Web Semineri
Solving the Dilemma of Smart Things for IT Leaders -
Web Semineri
Generative AI: What Boards of Directors Should Consider -
Web Semineri
Machine Learning Models in SAS Event Stream Processing -
Web Semineri
Advanced Analytics: Generative AI for the Insurance Industry -
Web Semineri
To Trust AI, Understand AI -
Web Semineri
AI in Health Care: Enhance Clinical and Operational Decision Making -
Web Semineri
Deploying AI -
Web Semineri
AI for Supporting Vaccine Adverse Event Reporting -
Web Semineri
Optimizing Logistics Operations Using Customized Solutions -
Web Semineri
Maximize the Business Value of AI With Modern Data Management -
Web Semineri
AI Acceleration and the Future of Innovation -
Web Semineri
Model Explainability -
Web Semineri
SAS’ Generative AI Strategy for Enterprise Transformation -
Web Semineri
Trustworthy AI Using SAS®: A Technical Discussion -
Web Semineri
How to Think About Trustworthy AI in 2024 and Beyond -
Web Semineri
Generative AI Meets AML: Elevating Compliance Standards in Banking -
Web Semineri
To Err is Human. So is AI. -
Web Semineri
SAS Model Studio: Getting Started -
Web Semineri
Your Next Analytics Project: Aligning Business Needs With Time, Cost and Risk -
Web Semineri
Generative AI May Pose One of the Greatest Compliance Challenges for Tax Agencies. What Can Be Done? -
Web Semineri
Generative AI in Fraud and Financial Crimes -
Web Semineri
Public Comment Analysis for Federal Rulemaking Gets a Boost From NLP and Generative AI -
Web Semineri
Market Pulse on GenAI: How to Achieve Enterprise ROI -
Web Semineri
Accelerate Innovation With Responsible AI -
Web Semineri
Generative AI: Transforming Drug Development in Life Sciences -
Web Semineri
AI and Machine Learning in Action Using SAS® Viya®: A Detailed Use Case -
Web Semineri
Composite AI: What It Is and Why You Should Care -
Web Semineri
Breaking Down AI Capabilities for IT: What to Know About NLP -
Web Semineri
Generative AI for Financial Services: Leveraging Large Language Models + Natural Language Processing for Problem Solving -
Web Semineri
AI-Embedded IoT Analytics: Getting Started -
Web Semineri
How Can I Process Scanned Document Images in SAS® Viya®? -
Web Semineri
5 Tips for Using GenAI to Improve Your Customer Experience -
Web Semineri
The Future of Marketing With Gen AI -
Web Semineri
Optimizing the Use of Marketing Technology to Build Customer Trust -
Web Semineri
Unlocking Greater Productivity for Data and AI Teams: Insights From the Latest Futurum Group Study -
Web Semineri
Getting Payback From Generative AI -
Web Semineri
How Ready-Made AI Models Accelerate Value From Health Care Data -
Web Semineri
Feeding Accuracy: Innovate SNAP Quality Assurance Using Data and AI -
Web Semineri
The Future of AI - Why Trust and Governance Matter -
Web Semineri
Turning Insight Into Impact -
Web Semineri
Accelerating AI and Analytics in the Cloud: A Practical Path Forward With SAS and Microsoft -
Web Semineri
Agentic AI in Practice: Transforming Workflows and Employee Productivity -
Web Semineri
The Smart Path Forward: Modernizing From SAS®9 to SAS® Viya® -
Web Semineri
Navigating the AI Era: Building Trust, Driving ROI and Scaling Innovation -
Web Semineri
The Future of AI Governance: Merging Oversight, Culture and Technology -
Web Semineri
Predictive Safety: Harnessing AI and Analytics for Risk Prevention -
Web Semineri
The Sector Series | Game Changing AI Technology for Governments: An Introduction to Artificial and Generative Intelligence for Public Sector Leaders -
Web Semineri
Getting ROI From AI With Modern Data Management -
Web Semineri
Applied AI for Your Industry: Drive ROI With Ready-Made AI Models -
Web Semineri
Does Trust Matter? Bolstering Your Reputation and Increasing Value With AI. -
Web Semineri
Scam Season: Real Stories, Smarter Defenses -
Web Semineri
A modernization success story: How one bank’s move to the cloud sparked a culture of innovation -
MÜŞTERİ HİKAYESİ
Hyper-personalized offers help consumer finance company elevate the customer experience -
MÜŞTERİ HİKAYESİ
SAS & Silknet Co-operation: On the Road to Leadership in Georgia's Telecoms Market with Customer Loyalty and Marketing Effectiveness -
MÜŞTERİ HİKAYESİ
Ziraat Katılım Bankası, SAS ve Linktera İşbirliğiyle Risk Yönetiminde Dijital Dönüşüm Başlattı
Forrester does not endorse any company, product, brand or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.