Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience.
According to The Forrester Wave™: Customer Analytics Technologies, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit the most from these market changes.” SAS® Customer Intelligence 360, which helps craft compelling next-best experiences tailored to wherever customers are in their journeys, is named a Leader in this report, receiving the highest score of all vendors in the strategy category, as well as the highest possible scores in the governance, business impact measurement, product vision, product roadmap, performance, and professional services criteria.
“We believe SAS’ recognition as a leader in this evaluation speaks to the fact that delivering strong customer data management, advanced analytics, and activation capabilities – all while governing the end-to-end marketing process – is what SAS does best,” said Jonathan Moran, global product marketing manager for SAS Customer Intelligence. “As the future of marketing continues to trend more towards digital analytical depth and insight, brands can rely on SAS to deliver superior marketing and customer strategies by making the customer the center of the brand’s universe.”
SAS has the right existing functionality and product roadmap to achieve its vision of offering 'approachable end-to-end analytics to optimize every customer interaction'.