![Grey and Blue shades circles and pills brand art Grey and Blue shades circles and pills](https://www.sas.com/es_mx/news/analyst-viewpoints/forrester-names-sas-leader-in-customer-analytics-technologies/_jcr_content/par/styledcontainer_ced3/image.img.png/1708607825837.png)
SAS IS A LEADER
The Forrester Wave™: Customer Analytics Technologies, Q2 2024
SAS helps organizations accelerate and monetize their marketing efforts with the power of a best-in-class customer analytics solution.
Reference customers uniformly expressed that they are extremely satisfied with SAS and praised the vendor’s ability to deliver value quickly. Data rich enterprises with strong analytical resources should consider SAS to turbocharge their customer insights."![]()
Explore More SAS Resources
To browse resources by type, select an option below.
-
- Select resource type
- Artículo
- Caso de estudio
- E-book
- Entrada en el blog
- Entrevista
- ESPECIAL
- Extracto del libro
- HISTORIA DE CLIENTE
- Infografía
- REPORTE DEL ANALISTA
- Series
- video
- Webinar
- White Paper
- White Paper
- HISTORIA DE CLIENTE Leading cruise line personalizes passengers’ onboard experience in real time
- E-book The insurance data and AI revolution
- REPORTE DEL ANALISTA SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
- HISTORIA DE CLIENTE Modern, real-time marketing grew membership and incremental sales for leading grocery retailer
- White Paper Creating Meaningful Data-driven Customer Journeys
- E-book Personalized advertising that you control
- White Paper Improving HCP Engagement with Digital Analytics
- REPORTE DEL ANALISTA SAS es líder en The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
- E-book Cracking Tomorrow's CX Code
- White Paper Retail bank media networks: Monetize customer data with personalized offers and advertising
- E-book The Path to a Single Customer View
- REPORTE DEL ANALISTA The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
- HISTORIA DE CLIENTE Predicting real-time insurance needs with hyperpersonalization
- HISTORIA DE CLIENTE One airport operator is making every journey personal for passengers
- HISTORIA DE CLIENTE Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts
- White Paper Cracking Tomorrow's CX Code
- REPORTE DEL ANALISTA SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
- White Paper Banking in 2035: global banking survey report
- White Paper Banking in 2035: three possible futures
- White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- HISTORIA DE CLIENTE Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
- HISTORIA DE CLIENTE Protecting nature with dollars and sense
- HISTORIA DE CLIENTE Workplace solutions retailer creates compelling customer experience via data-driven marketing
- HISTORIA DE CLIENTE Integrated marketing improves results for marketers and customers
- HISTORIA DE CLIENTE A customer connection is the special ingredient
- HISTORIA DE CLIENTE Finland’s top retail bank applies AI to improve customer service and credit scoring
- HISTORIA DE CLIENTE Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond
- HISTORIA DE CLIENTE Maximizing the reach and impact of an eHealth hub
- HISTORIA DE CLIENTE Complex telco product portfolio, maximum agility thanks to intelligent decisioning
- HISTORIA DE CLIENTE Reaching 3.6 million football fans via comprehensive marketing analytics
- HISTORIA DE CLIENTE Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences
- Artículo The 5 new rules of retail
- Artículo 3 ways to rethink retail forecasting and demand planning
- Artículo Reimagine marketing: Today, tomorrow and in times of disruption
- REPORTE DEL ANALISTA The Total Economic Impact Of SAS Customer Intelligence 360
- HISTORIA DE CLIENTE Using customer intelligence to optimize advertising sales
- Artículo Customer data platform: What it is and why it’s important
- Artículo Your customers aren’t afraid of new technologies. Are you?
- Artículo Tread carefully with customer data platforms
- Artículo Marketers and privacy
- Artículo Digital transformation for SMBs
- Artículo Five trends that will reshape customer experience
- Artículo Bajo asedio: mejorar la experiencia del cliente en la banca
- HISTORIA DE CLIENTE Predictive analytics and AI deliver a winning fan experience
- HISTORIA DE CLIENTE Telecom calls on automation to improve market position
- Artículo IoT: The customer experience accelerator you can't afford to ignore
- White Paper The Real-Time and Predictive Commerce Playbook for CMOs
- Artículo What big data has brought to the privacy discussion
- White Paper Keys to robust credit risk modeling and decisioning for better customer experience
- Artículo Effective real-time marketing
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- Artículo Contextual engagement
- Artículo Data and the customer experience
- E-book How Can Retailers Satisfy Today's Customers?
- White Paper Data and the customer experience
- Artículo How to improve your AI marketing skills
- Artículo Building confidence in your customer experience
- Artículo AI marketing: What does the future hold?
- Artículo Three ways to improve real time marketing results
- White Paper Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- White Paper Beyond The Campaign
- Artículo Customer journey analytics goes mainstream
- White Paper Using Data to Create Outcome-Based Customer Experiences
- White Paper The Internet of Things: Marketing’s Opportunities and Challenges
- White Paper Power your digital transformation with guided analytics
- E-book How Customer Intelligence Is Energizing the Utilities Industry
- White Paper Using Big Data to Enable the Omnichannel Retail Experience
- Artículo What is marketing automation?
- Artículo Real-time customer engagement is the future of experience management
- E-book White Paper Tomorrow's telco
- E-book Improving Customer Experience
- Artículo The marketing analytics must-haves
- Artículo Harnessing the martech advantage
- White Paper Getting to Why in Omnichannel Marketing Attribution
- White Paper Marketing attribution: Giving credit where credit is due
- White Paper Improve Customer Experience with Actionable Artificial Intelligence
- Artículo R 'Ray' Wang: A conversation with a digital disruptor
- Artículo IoT: The next best thing to reading your customer’s mind
- White Paper Redefining Brand Performance for the 21st Century
- Artículo Marketing for the midmarket
- Artículo Vincule datos en el trayecto del cliente
- Series The value of marketing metrics at Visa
- Artículo Putting you at the frontier of the fan experience
- Series Digital transformation: Moving from handshakes to householding at Comerica
- White Paper Data Elevates the Customer Experience
- Series Brand equity has a big role in RCI's strategy
- Artículo Customer journeys: How to be ready when customers visit
- Artículo Customer journey management: Eliminating missed opportunities
- Artículo Small but mighty: Modern marketing for the midmarket
- White Paper Operationalizing and Embedding Analytics for Action
- HISTORIA DE CLIENTE The right offer every time
- Artículo The marketer's dream: Harmonic convergence
- Artículo Customer segmentation for the new digital experience
- Artículo Using data to control unruly hotel pricing
- Series The customer journey: Finding the buy signal
- Entrevista Q&A: What's your level of digital marketing maturity?
- Entrevista How do you know if you’re ready for Hadoop?
- Series The customer journey: Why you need journey maps
- Artículo Keeping your customers happy with assortment optimization
- Artículo The modern marketing leader: Is your CMO ready?
- Artículo Customer loyalty in a digital world: A new approach
- HISTORIA DE CLIENTE Optimization delivers more revenue while slashing marketing costs
- Artículo Four multichannel marketing strategies that deliver exceptional customer experiences
- Artículo Marketing measurement do's and don'ts
- Artículo Out of size, out of mind
- White Paper The Architecture and Security of SAS® Marketing Operations Management
- Artículo Empty shelves: The retail analytical talent deficit
- Artículo Building a high-performance marketing engine
- Artículo Moving beyond the ad server
- Artículo The first step in building a better customer experience
- Artículo The era of gargantuan data
- Artículo Marketing optimization: Five lessons learned at a major US bank
- Artículo Seven characteristics of the modern consumer
- White Paper Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- Artículo Improving customer experience with digital marketing
- Artículo Three tips for data-driven marketing from the Las Vegas Sands
- White Paper Unleashing the Power of Text Analytics for Travel
- Artículo Four ways Vail Resorts creates epic experiences
- Artículo Do marketers need real-time analytics
- Artículo The digitization of everything – its impact on the buyer’s journey and marketing’s role
- Artículo A lesson in customer service from Chick-fil-A President Dan Cathy
- REPORTE DEL ANALISTA White Paper Marketing Analytics for Manufacturing: Forging Customer Insights
- White Paper Navigating the digital world without third-party cookies
- E-book Brilliant decision?
- White Paper SAS - Hospitality Provider
- White Paper AI and analytics are powering a demand planning and customer experience revolution
- E-book Planning For CDP Success: A guided journey for choosing a customer data platform
- White Paper Where does marketing stop and advertising begin?
- E-book In-the-Moment Marketing
- White Paper Delivering Experiences That Win Business and Build Loyalty
- E-book Strategic Marketing: From aspirational to exceptional customer experience
- E-book Retail Experimentation: The New Fundamentals
- White Paper Experience 2030. The Future of Customer Experience is... NOW!
- White Paper TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- E-book Operational Marketing: From Hard Work to Heroic Performance
- White Paper SAS Experience 2030
- E-book The Secrets of Delivering Exceptional Customer Experience
- White Paper Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- White Paper Experience 2030: Pulse Report
- E-book Customer experience - now and into the future
- Webinar Real-Time Decision Manager
- Webinar Data and AI: Accelerators of Banking CX
- HISTORIA DE CLIENTE Hyper-personalized offers help consumer finance company elevate the customer experience
- HISTORIA DE CLIENTE InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
© 2024, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. To purchase reprints of this document, please email clientsupport@forrester.com. For additional information, go to www.forrester.com.