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Webinar
SAS Viya Copilot in Visual Analytics -
Webinar
From Generative AI to Trusted Enterprise Copilots: Scaling Responsible AI -
Press Release
Expanded agentic AI capabilities coming to SAS Customer Intelligence 360 -
Customer Story & Video
From mass messaging to meaningful moments: How personalized marketing drives sales and customer loyalty -
E-Book
A modern approach to MarTech: Transforming the customer experience -
Customer Story
Making insurance easier with customer intelligence and AI -
Press Release
Banking’s AI reckoning: 13 expert predictions for 2026 -
Customer Story
Strategic fundraising powers more breakthroughs in childhood cancer research -
Press Release
Retail banking’s next profit engine ignites in 2026 -
Press Release
The Funnel Is Dead. Long Live the Fractal. Marketing Predictions for 2026 -
Customer Story & Video
Building a real-time happiness engine for 11 million members -
Press Release
SAS predictions: The Great AI Reality Check of 2026 -
Analyst Report
The Forrester Wave™: Real-Time Interaction Management, Q4 2025 -
Article
What is a customer data platform? -
Customer Story
Modern MarTech drives retail customer connections for Germany’s leading drugstore -
Press Release
Quantum Is Coming: Nearly 1 in 3 Marketers Using Agentic AI Say the Future Is Closer Than You Think -
Press Release
Study reveals Agentic AI divide: Some marketers are scaling - and others are stalling -
Press Release
New study: GenAI hype is over as 93% of CMOs see strong ROI -
Webinar
Data Science Meets A/B and Multi-Arm Bandit Testing in SAS® Customer Intelligence 360 -
Webinar
Seamlessly Integrate with External Channels Using Customer Intelligence 360 Custom Task Types -
Webinar
Marketing AI With SAS® Customer Intelligence 360 and SAS® Viya® -
Customer Story
AI transforms online insurance services -
Press Release
Chartis: SAS ranks Top 3 in risktech AI, wins ‘Responsible AI Adoption’ and ‘Use of AI in Retail Banking’ categories -
E-Book
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
Webinar
Getting the Most From the New Task Design Experience in Customer Intelligence 360 -
Press Release
The future of banking is intelligent – but riskier than ever, study reveals -
Customer Story
Predictive analytics and AI deliver a winning fan experience -
Customer Story & Video
Reaching 3.6 million football fans via comprehensive customer engagement -
White Paper
Rethinking risk: Smarter models, better decisions -
Press Release
Analysts name SAS a leader in risk, fraud, AI and analytics -
Press Release
Five top retail media companies join SAS’ media ecosystem -
Analyst Report
The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
Press Release
New study shows banks are investing big in GenAI, and it’s paying off -
Press Release
New report: Undisciplined MarTech impedes customer trust -
Press Release
New study finds CMOs embracing GenAI despite knowledge gap -
White Paper
Navigating the uncertain world of third-party cookies -
Customer Story & Video
Understanding the needs of banking customers in the digital economy -
Press Release
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
Press Release
Global Market Research: China and UK lead the world in GenAI adoption -
Press Release
SAS a Leader in Customer Analytics Technologies Analyst Report -
Analyst Report
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
Press Release
ITV transforming the streaming landscape with real-time ad delivery at scale -
Customer Story & Video
Unlocking the power of customer experience, compliance and innovation -
Customer Story & Video
Transforming the streaming landscape with innovative programmatic ad delivery -
E-Book
The insurance data and AI revolution -
Press Release
SAS a Leader in Real-Time Interaction Management, says Independent Research Firm Evaluation -
Customer Story
One airport operator is making every journey personal for passengers -
Customer Story
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
Press Release
AI reality vs. myth: Twelve predictions from SAS for 2024 -
E-Book
Personalized advertising that you control -
White Paper
Improving HCP Engagement with Digital Analytics -
Analyst Report
The Forrester Wave™: AI Decisioning Platforms, Q2 2023 -
Press Release SAS transforms traditional customer data platform capabilities
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Press Release SAS collaborates with EXCO customer experience community in EMEA
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White Paper
Retail bank media networks: Monetize customer data with personalized offers and advertising -
Customer Story
Predicting real-time insurance needs with hyperpersonalization -
Customer Story
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
Customer Story & Video
Ulta Beauty glams up its marketing with personalized offers -
White Paper
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
Customer Story & Video
Hitting the jackpot with a new analytics strategy -
Customer Story
Protecting nature with dollars and sense -
Customer Story
Workplace solutions retailer creates compelling customer experience via data-driven marketing -
Customer Story
Integrated marketing improves results for marketers and customers -
Customer Story
A customer connection is the special ingredient -
Customer Story
Finland’s top retail bank applies AI to improve customer service and credit scoring -
Customer Story
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
Customer Story
Maximizing the reach and impact of an eHealth hub -
Customer Story
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
Customer Story
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
Article
The 5 new rules of retail -
Article
3 ways to rethink retail forecasting and demand planning -
Article
Reimagine marketing: Today, tomorrow and in times of disruption -
Analyst Report
The Total Economic Impact Of SAS Customer Intelligence 360 -
Customer Story
Using customer intelligence to optimize advertising sales -
Article
Your customers aren’t afraid of new technologies. Are you? -
Article
Tread carefully with customer data platforms -
Article
Marketers and privacy -
Article
Digital transformation for SMBs -
Customer Story & Video
Hybrid approach ensures seamless experience for insurance customers -
Article
Five trends that will reshape customer experience -
Article
Under siege: Improving customer experience in banking -
Customer Story
Telecom calls on automation to improve market position -
Article
IoT: The customer experience accelerator you can't afford to ignore -
White Paper
The Real-Time and Predictive Commerce Playbook for CMOs -
Article
What big data has brought to the privacy discussion -
Article
Effective real-time marketing -
White Paper
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
White Paper
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
Article
Contextual engagement -
Article
Data and the customer experience -
E-Book
How Can Retailers Satisfy Today's Customers? -
White Paper
Data and the customer experience -
Article
How to improve your AI marketing skills -
Article
Building confidence in your customer experience -
Article
AI marketing: What does the future hold? -
Article
Three ways to improve real time marketing results -
White Paper
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
White Paper
Beyond The Campaign -
Article
Customer journey analytics goes mainstream -
White Paper
Using Data to Create Outcome-Based Customer Experiences
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