
Industries
Sports Analytics
Deliver game-changing outcomes with confident decisions at every moment.
Why choose SAS® for sports analytics?
The SAS Vision for Sports Analytics
Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. Sports analytics from SAS lets you transform data into valuable insights for better decisions – on fan engagement, player performance, venue optimization and profitability – on and off the playing field.
Customer Success
Better Performance With SAS®

How SAS Delivers Sports Analytics
Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition, and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.
That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS, with embedded AI. This winning combination enables you to extract valuable insights than can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.
Optimize strategies for seating, ticket pricing, merchandise and more.
Predict fan trends and personalize marketing campaigns.
Find new sponsorship opportunities and add value to existing partnerships.
Evaluate the strengths and weaknesses of opponents and players and improve recruiting.
Analyze and improve athlete performance.
Increase revenues, decrease expenses, manage budgets and produce higher ROIs.
Enabling Technologies
Accelerate Data-Driven Decision Making
Related Products & Solutions
- SAS® Visual Text Analytics自然言語処理、機械学習、言語ルールのパワーを組み合わせて、テキストデータに潜む洞察を明らかにします。
- SAS® Viya®トライアルフェーズからミッションクリティカルまで、アナリティクスにおけるあらゆる課題を克服。SAS Viyaは、SAS Platformの機能性を拡張することで、データ・サイエンティストからビジネス・アナリスト、アプリケーション開発者、経営幹部まで、あらゆる人々がコラボレーションし、より迅速に革新的な結果を生み出すことを可能にします。
- カスタマー・インテリジェンス顧客分析・マーケティング分析を飛躍的に高度化し、増収増益を促進することができます。
Interested in our collegiate athletics solutions?