Industries

Sports Analytics

Deliver game-changing outcomes with confident decisions at every moment.

Why choose SAS^® for sports analytics?

The SAS Vision for Sports Analytics

Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. Sports analytics from SAS lets you transform data into valuable insights for better decisions – on fan engagement, player performance, venue optimization and profitability – on and off the playing field.

Customer Success

Better Performance With SAS^®

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How SAS Delivers Sports Analytics

Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition, and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.

That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS, with embedded AI. This winning combination enables you to extract valuable insights than can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.

Optimize strategies for seating, ticket pricing, merchandise and more.

Predict fan trends and personalize marketing campaigns.

Find new sponsorship opportunities and add value to existing partnerships.

Evaluate the strengths and weaknesses of opponents and players and improve recruiting.

Analyze and improve athlete performance.

Increase revenues, decrease expenses, manage budgets and produce higher ROIs.

Enabling Technologies

Accelerate Data-Driven Decision Making

Data Management

Having good data is essential to unlocking valuable insights. Use proven solutions for data integration and access, data quality, data preparation, data governance and event stream processing.

Learn about data management solutions

Customer Intelligence

Sports organizations, leagues and federations should know and treat fans the way retailers know and treat their customers. SAS Customer Intelligence 360 is the industry-proven solution that lets you apply analytics to every step of the customer journey for better connections and deeper insights.

Learn about marketing analytics solutions

Optimization

Find the best seating layouts, optimize league schedules and identify the most effective pricing strategy to drive additional revenue.

Learn about optimization solutions

Internet of Things

Sensor data (e.g., from GPS trackers) needs to be processed at high speed and in real time. Our IoT solutions provide you with the power and performance to do so.

Learn about IoT solutions

Cloud Computing

Maximize efficiency with a complete range of cloud offerings and deployment options. Get to better decisions faster, in the cloud.

Learn about SAS Cloud

Artificial Intelligence

AI has been an integral part of our solutions for years. Take the lead by applying technologies like machine learning, computer vision and natural language processing to provide more intelligent, automated solutions.

Learn about AI solutions