Hotel Analytics

A deeper knowledge of guest behavior and preferences. Insights on offers and promotions specifically designed to appeal to those preferences – with a high likelihood of acceptance. And the reward of greater loyalty and retention of your most valuable guests. SAS can help you deliver experiences that engage guests and keep them coming back with hospitality and hotel analytics software designed to:

• Identify opportunities to "wow" your guests by tracking guest needs and preferences.
• Predict which offers and channels will generate the best response – while at the same time managing marketing costs.
• Maximize guest spending and improve experiences by delivering the most relevant, appealing offers – such as room upgrades, restaurant coupons or gift shop discounts.

Deliver personalized offers based on the channel and timing each guest prefers. Boost revenue and profits by tracking each guest’s needs and preferences. And uncover promising cross-sell and up-sell opportunities. Our hospitality and hotel analytics software empowers you to:

• Get a complete view of your guests. Integrate, cleanse and enrich guest data from every imaginable source – from front desk to guest services, and from surveys to hotel review sites.
• Be proactive. Analyze all types of channel data to spot behaviors that may signal attrition so you can do something about it before it happens – not after it's too late.
• Increase profitability. Mine guest data to determine what drives loyalty, and infuse that insight into campaign selections, real-time decisions and channels.

Room rates based on proven analytics rather than guesswork. More profitable revenue growth. And a clear understanding of your position compared with competitors. We deliver trusted hospitality and hotel analytics software that meets your needs for:

• Demand forecasting. Accurately forecast room occupancy and other business demands based on multiple factors – recent trends, special events, past data, etc.
• Revenue management. Track and evaluate room sales and guest behavior, and use that insight to fill your hotel rooms at the most profitable rates.
• Price optimization. Determine the best room rates based on all relevant factors – competition, market segment, room type, special events, etc.

Design pricing strategies that attract the most valuable demand and protect against volatility. Offer guests the best rate with the highest probability of selling. And increase average length of stay and room occupancy rates to stimulate revenue growth. With SAS you can:

• Anticipate future room sales across all your properties. Our industry-leading forecasting engine automatically chooses the best model and optimizes its parameters.
• Tune prices to your operating conditions. Use advanced analytics based on standard inputs and constraints, or criteria unique to your business.
• Assess your hotel’s performance on a daily, weekly, monthly and annual basis. Compare performance with your financial goals using flexible reporting capabilities based on all relevant data.

A single, accurate record of guest interactions across multiple channels, properties and locations. Consistent, credible guest profiles that can be used for real-time marketing across the enterprise. And fast access to important information in key operating reports. SAS delivers comprehensive data management with capabilities for:

• Data integration. Pull together guest data from all your source systems into a unified, reliable view of guest behavior – no errors, no missing details.
• Data quality. Easily cleanse, standardize and augment data using a specialized interface and state-of-the-art data quality tools that can be customized to meet individual requirements.

Get a unified, at-a-glance view of the guest that’s updated at each point of contact. Profile, monitor and actively manage guest information. And gain confidence in the accuracy of your data. With SAS you can:

• Establish a consistent, repeatable process. Save time and money through automated data integration and data quality routines.
• Develop a 360-degree view of your guests. Consolidate data from disparate operational systems and match guest records for a complete picture of guest spending across the estate.

Precise demand forecasts that help you control costs and increase revenue. The ability to identify, understand and eliminate bottlenecks. And the right people in the right places at the right times. Our hotel software delivers comprehensive capabilities for:

• Workforce planning. Make well-informed decisions about hiring, deployment and service design across all the variables that affect service volumes, guest behavior and employee performance.
• Demand forecasting. Generate accurate demand forecasts so you can create cost-effective labor schedules that have the right number of staff on hand to meet forecasted demand.
• Performance management. Monitor performance by evaluating how employees rank in relation to your key performance indicators (KPIs).

Build employee schedules and balance labor resources based on anticipated demand. Deploy labor and resources where they’re needed most. And reduce costs while maintaining service levels. Only SAS enables you to:

• Get a complete view of all factors that influence labor by viewing integrated, clean data from multiple systems.
• Predict demand, guest behavior and operational performance factors using advanced forecasting and optimization algorithms.
• Create an accurate labor plan in advance, and get automatic alerts when operating conditions change.

A consolidated view of hotel review sites, news sites, social media forums and more. Everything you need to plan, create, test, execute and track personalized digital communications. And knowledge from guests that lets you measure customer sentiment and respond accordingly. Our hotel software enables you to:

• Participate in relevant, online conversations while targeting influencers with special offers and insider promotions.
• Create dynamic customer relationships and link the data you collect across multiple channels and your back-of-house systems.
• Evaluate the effect of each promotion, discount or partnership on your reputation and your bottom line.

Track social networks to identify high-value influencers. Attribute online conversations to specific areas of your business. And keep decision makers across your organization informed – however they prefer to communicate. With our flexible reporting and analysis platform, you can:

• Capture and integrate online conversation data with a data archive in an analysis-ready format.
• Find trends and insights by applying the power of text analytics to your social media data.
• Quantify the effects of promotions, new offerings and more and respond with highly tailored communications.