Weitere interessante Informationen zu Analytics im Einzelhandel und der Konsumgüterindustrie
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White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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Webinar
How Top Brands Are Embracing Next-Gen Markdown OptimizationLearn how top retailers are using new technology to make intelligent decisions and automation seamless across their data.
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Article
Seven characteristics of the modern consumerToday's consumers are connected, content driven and global. Learn how leaders from eBay, Chico’s and Brooks Brothers described their shoppers at the recent Retail Big Show.
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Article
How to create your own organizational think tank Analytics today is about looking to the future for answers. Two retail analytics leaders share their ideas for creating a smart team of diverse experts to shape your strategic focus.
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Webinar
Cloud-Based Retail Analytics for Next-Gen Merchandise PlanningLearn how top brands are using new technology to make intelligent decisions and automation seamless across their data.
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Webinar
Breaking through common barriers to digital marketing success (Part II)Join us for part two of our two-part webinar series with partner Iris Concise to learn how to proactively address data readiness challenges that can impede marketing performance.
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White Paper
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
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Article
Analytics at the edgeStreaming data from automobiles, medical devices, location apps and other "things" lives at the edge of the network, where it can be used to monitor existing conditions and evaluate future scenarios. Learn how organizations in multiple industries are finding opportunity in analyzing this data from the Internet of Things.
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E-Book
A blueprint for demand planning evolution in four stagesAn interactive guide to planning during times of supply chain disruption.
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White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
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Article
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
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Webinar
Building Data-Driven Supply Chain Resilience for 2020 and BeyondLearn how companies of all sizes are using improved capture and analysis of demand data to build more resilient supply chains.
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Webinar
Breaking through common barriers to digital marketing success Join us for part one of our two-part webinar series with partner Iris Concise to learn how to proactively address data readiness challenges that can impede marketing performance.
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White Paper
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
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Analyst Report
dbInsight: SAS Viya is living large on AzureLearn how Azure provides the onramp to a new customer base to take advantage of SAS capabilities without having to make big enterprise software commitments.
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Article
What is omnichannel analytics?Omnichannel analytics used to mean recognizing and marketing to customers across all channels. Now, smart retailers know it can, and must, mean so much more.
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E-Book
Profitability under pressure: 5 imperatives for maximizing value through analyticsA guide for retailers and consumer goods companies.
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Webinar
Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience. Learn how to create real-time, contextualized interactions and analyze all data to gain a holistic view of customers.
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Article
Viking transforms its analytics strategy using SAS® Viya® on AzureViking is going all-in on cloud-based analytics to stay competitive and meet customer needs. The retailer's digital transformation are designed to optimize processes and boost customer loyalty and revenue across channels.
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E-Book
Build Supply Chain Agility Through DigitizationLearn four key strategies organizations can use to perceive, measure and mitigate supply chain risks while improving overall resiliency.
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White Paper
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
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White Paper
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
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White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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E-Book
Internet of Things: Understanding the JourneyWhether your focus is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
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Article
Keeping your customers happy with assortment optimizationIf you want to make the best assortment decisions possible for your store or chain, let the data your customers provide be your guide.
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Webinar
Retail Reality: New Rules for Building Brand Loyalty in Times of CrisisRetail and customer experience leaders share highlights from recent global research, including strategies for creating the critical connections that turn customers into brand boosters in this new environment.
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E-Book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
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White Paper
Making the case: The ROI of demand managementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
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White Paper
Life-Cycle Price OptimizationSAS can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
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Webinar
Let’s Get Visual: Are You Ready for Next-Gen Demand Planning?Learn how top brands are reinventing demand planning to make intelligent decisions and automation seamless across their data.
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White Paper
Industry Overview
Using Machine Learning and Demand Sensing to Enhance Short-Term ForecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024.
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Article
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
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Article
The connected consumer: IoT's impact on the future of retailThe IoT and the connected consumer are set to revolutionize retail. Here are a few ways companies can take advantage of technology advancements.
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Webinar
Big Data and the Retail RevolutionLearn how retail pioneers around the world are turning to data and analytics to design customer experiences and unlock a new world of opportunity.
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Analyst Report
Artificial Intelligence In Retail: What Now?This RSR Benchmark Report examines retailers’ attitudes about AI/ML technology and whether it can be used to turn data into insights and help retailers better understand the environments they operate in.
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White Paper
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
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E-Book
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
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Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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Article
Retail cyber risk toleranceManage your data assets just as you would any of your physical assets by putting security plans in place for any and all contingencies.
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Article
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million weekly customers.
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E-Book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
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E-Book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
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White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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Webinar
Successful Demand Forecasting During the Uncertainty of COVID-19Learn how Quantworks and SAS helped a national consumer goods client adapt to swift changes in demand and create actionable forecasts in a time of unprecedented flux.
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White Paper
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
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White Paper
The Impact of Machine Learning on Demand Planning PrecisionAdvanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations
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White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
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Article
5 IoT applications retailers are using today The Internet of Things can bring big benefits, but what is IoT and how are retailers taking advantage of it?
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Article
How do recommendation systems know what you might like?How do recommendation systems know what you’re likely to want and offer it up while you’re shopping? That’s a computationally intensive question that used to take hours or days to answer. With distributed computing and in-memory analytics, it’s done in minutes.
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White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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Article
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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E-Book
Retail Media: Own your customer journeyBrands are shifting their advertising budget toward retail media so they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset, which helps drive sales and generate revenue. As e-commerce continues to grow and competition intensifies, retailers that invest in retail media will be better positioned to succeed in a competitive market. With SAS 360 Match, brands can deliver highly targeted and personalized campaigns by using various data sources such as first-party, CRM and point-of-sale data.
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E-Book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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E-Book
The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
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White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
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Webinar
Retail & COVID-19: Charting a Path Forward With AnalyticsHear how customers are navigating retail’s new challenges and charting a new path forward with analytics.
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White Paper
Demystifying Price Optimization: A Revenue Manager’s GuideDiscover why an analytical approach that takes into account both revenue management and price optimization techniques will give revenue managers in the services industry the best possible results.
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White Paper
In Pursuit of Consumption-Based Forecasting SAS-branded reprint of this new joint white paper published by the International Institute of Forecasters, co-authored by Charlie Chase, SAS Advisory Industry Consultant in the Retail & Consumer Goods LOB.
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White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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Webinar
Machine Learning and SAS Viya Deliver Next-Generation Retail Assortment Optimization When it comes to optimizing localized assortments, innovative approaches using machine learning forecasts, basket analysis and transferable demand are essential.
Blogs: Einzelhandel
Blogs: Einzelhandel
Informieren Sie sich in den neuesten Blog-Beiträgen, wie Analytics für den Einzelhandel und für die Konsumgüterindustrie die Branche revolutionieren.
Treten Sie der Customer Intelligence Community bei
Treten Sie der Customer Intelligence Community bei
Machen Sie mit bei der Customer Intelligence Community und nutzen Sie den Kontakt mit anderen Fachleuten und SAS Experten, um Fragen zu stellen, Tipps und Tricks auszutauschen und sich mit der Customer Journey vertraut zu machen.