Weitere interessante Informationen zu Analytics im Einzelhandel und der Konsumgüterindustrie
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Webinar
Breaking through common barriers to digital marketing success Join us for part one of our two-part webinar series with partner Iris Concise to learn how to proactively address data readiness challenges that can impede marketing performance.
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Article
The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
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Analyst Report
Vendor Rating: SASSAS retains a strong presence in the market, despite increased competition from cloud service providers, large software vendors, niche startups and open-source solutions, due to its analytics breadth and enterprise readiness, trusted brand and strong customer relationships, global reach and extensive industry solution portfolio, and its strategy to increase relevance, awareness and grow revenue.
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White Paper
Combining Analytics and Structured Judgment: A Step-By-Step Guide for New Product ForecastingNew product launches are the most difficult to forecast. The uncertainty associated with a new product is much greater than that of forecasting older, more mature products. This uncertainty and the lack of historical data make traditional time series techniques unreliable. But using historical data associated with similar, previously launched products, combined with your domain knowledge in a structured process, can be an effective approach to forecast the demand for new products.
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Webinar
Cloud-Based Retail Analytics for Next-Gen Merchandise PlanningLearn how top brands are using new technology to make intelligent decisions and automation seamless across their data.
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Webinar
Machine Learning and SAS Viya Deliver Next-Generation Retail Assortment Optimization When it comes to optimizing localized assortments, innovative approaches using machine learning forecasts, basket analysis and transferable demand are essential.
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E-Book
Cracking the Code on Demand Planning: A 4-stage path to successAn interactive guide to planning during times of supply chain disruption.
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White Paper
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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White Paper
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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White Paper
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
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Article
A lesson in customer service from Chick-fil-A President Dan CathyDoes Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He recently shared the secret behind the family-owned company's success.
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White Paper
SAS and C.H. Robinson: Rewriting the Rules of Demand Planning, Forecasting and Transportation ManagementCOVID-19's significant and lasting disruptions to the global economy and supply chains have revealed costly vulnerabilities in global supply chains, as well as the need for new, forward-looking planning capabilities that anticipate and account for disruptions.
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Webinar
How Top Brands Are Embracing Next-Gen Markdown OptimizationLearn how top retailers are using new technology to make intelligent decisions and automation seamless across their data.
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Article
Small but mighty: Modern marketing for the midmarketUsing data to improve the customer experience is how midmarket companies can take on the retail titans to win the hearts of their customers.
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White Paper
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
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Webinar
Big Data and the Retail RevolutionLearn how retail pioneers around the world are turning to data and analytics to design customer experiences and unlock a new world of opportunity.
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Analyst Report
SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022Forrester names SAS a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022.
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White Paper
The Evolution of AnalyticsLearn about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
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Article
Keeping your customers happy with assortment optimizationIf you want to make the best assortment decisions possible for your store or chain, let the data your customers provide be your guide.
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White Paper
Analytically Driven PricingTraditional, cost-based pricing for transportation services can lead to less-than-optimal profits and revenues. In contrast, using analytics-driven pricing, companies can bring together relevant internal and external data and harness analytics for accurate customer segmentation, price-demand estimation, forecasting and price optimization. This approach allows them to consistently optimize pricing decisions for better business performance
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Webinar
Let’s Get Visual: Are You Ready for Next-Gen Demand Planning?Learn how top brands are reinventing demand planning to make intelligent decisions and automation seamless across their data.
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Webinar
Successful Demand Forecasting During the Uncertainty of COVID-19Learn how Quantworks and SAS helped a national consumer goods client adapt to swift changes in demand and create actionable forecasts in a time of unprecedented flux.
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E-Book
Build Supply Chain Agility Through DigitizationLearn four key strategies organizations can use to perceive, measure and mitigate supply chain risks while improving overall resiliency.
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White Paper
Shopper Insights to Improve Retail Loyalty ProgramsLeveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.
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White Paper
Industry Overview
Using Machine Learning and Demand Sensing to Enhance Short-Term ForecastingEffective supply chain management is critical to ensure the timely replenishment of products by properly managing the movement and storage of raw materials and finished goods from the point-of-origin to the point-of-consumption.
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E-Book
Internet of Things: Understanding the JourneyWhether your focus is business outcomes or technology challenges, this guide provides the insights to accelerate your IoT journey.
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White Paper
Making the Case: The ROI of Demand ManagementThis paper shows how to determine the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment.
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White Paper
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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White Paper
AI and analytics are powering a demand planning and customer experience revolutionToday, thanks to next-day shipping, product shortages and transportation disruptions, availability and delivery speed have become the deciding factor for consumers, making inventory availability the ultimate competitive advantage for retailers.
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E-Book
Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
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Webinar
Trend Report: Retail Omnichannel Analytics for MarketingMake CX decisions that satisfy customers who can shop anywhere, anytime
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Article
Retail cyber risk toleranceManage your data assets just as you would any of your physical assets by putting security plans in place for any and all contingencies.
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Webinar
Breaking through common barriers to digital marketing success (Part II)Join us for part two of our two-part webinar series with partner Iris Concise to learn how to proactively address data readiness challenges that can impede marketing performance.
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White Paper
Building Data-Driven Supply-Chain Resilience for 2020 - and BeyondThis paper explores the many ways implementing next-generation best practices and technologies can improve supply chain performance today and tomorrow.
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White Paper
The Impact of Machine Learning on Demand Planning PrecisionAdvanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations
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Webinar
Unlocking Customer Insights and Driving Customer Experience in RetailJoin experts from SAS, Intel and Accenture to find out how retailers are successfully using real-time integrated data analytics to improve customer experience.
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White Paper
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
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White Paper
Using Advanced Analytics to Model, Predict, and Adapt to Changing Consumer Demand Patterns Affected by COVID-19SAS advanced analytics and predictive modeling tools can help businesses understand demand, adjust strategies, and emerge stronger and more agile than ever.
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White Paper
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
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E-Book
How Can Retailers Satisfy Today's Customers? With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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Analyst Report
dbInsight: SAS Viya is living large on AzureLearn how Azure provides the onramp to a new customer base to take advantage of SAS capabilities without having to make big enterprise software commitments.
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Article
3 ways to rethink retail forecasting and demand planning The pandemic has profoundly changed consumer shopping behaviors and experiences and the increasing pressure has retailers scrambling to improve their ability to precisely predict and plan for demand. If you don’t know where to start, here are three questions to ask as you rethink your forecasting and demand planning.
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E-Book
Achieve Data-Driven Digital Transformation in Retail and Consumer GoodsTo increase profitability, teams must be able to quickly transform raw data into operational insights that support every kind of decision they make.
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Webinar
Real-Time Analytics in Retail: Deeper Customer Insights. Better Customer Experience. Learn how to create real-time, contextualized interactions and analyze all data to gain a holistic view of customers.
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Article
What is omnichannel analytics?Omnichannel analytics used to mean recognizing and marketing to customers across all channels. Now, smart retailers know it can, and must, mean so much more.
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White Paper
EKN Report: Big Data in RetailThis research report outlines how retailers can get started with a pragmatic approach to big data, once their need and readiness is established.
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Webinar
SAS on Google Cloud Platform and Big QueryInnovative retail companies are moving analytics to Google Cloud Platform (GCP) and Big Query. How can you modernize SAS with a GCP cloud migration?
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Webinar
The Retail CMO PlaybookCompeting at the speed of the customer works for retailers that get it right. Learn how predictive and real-time analytics give brands an edge, improving customer experiences and increasing revenue.
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White Paper
Demand Signal AnalyticsThere are challenges to becoming a demand-driven organization. Many of the data sources are new for most companies, so ownership, expertise and governance are important. Many executives say that their organizations are still in the early stages of data integration and cleansing due to poor data quality and lack of internal skills for maximizing analytic benefits. What does it take to move toward becoming an organization that can take full advantage of its data using predictive analytics? In this paper, industry expert Charles Chase explains the tools you will need to become a demand-sensing master.
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Webinar
Building Data-Driven Supply Chain Resilience for 2020 and BeyondLearn how companies of all sizes are using improved capture and analysis of demand data to build more resilient supply chains.
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White Paper
Understanding Data Streams in IoTThis paper explains how streaming analytics helps you acquire, understand and use real-time, streaming data to make fact-based, automated decisions – and instantaneously react to new information.
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White Paper
Using SAS® for aggregate-level, driver-based demand planning This paper outlines methods to derive detailed shipment plans based upon point-of-sale (POS or consumption) data -- all while reducing forecasting errors and planner workloads in the process.
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White Paper
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
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Article
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million customers a week.
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White Paper
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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Article
The connected consumer: IoT's impact on the future of retailThe IoT and the connected consumer are set to revolutionize retail. Here are a few ways companies can take advantage of technology advancements.
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Webinar
Retail & COVID-19: Charting a Path Forward With AnalyticsHear how customers are navigating retail’s new challenges and charting a new path forward with analytics.
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White Paper
Demand ShapingDemand shaping is commonly thought of in terms of demand manipulation. This paper provides an extended version of demand shaping that helps organizations understand the dynamics of both supply and demand.
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White Paper
Demystifying Price Optimization: A Revenue Manager’s GuideDiscover why an analytical approach that takes into account both revenue management and price optimization techniques will give revenue managers in the services industry the best possible results.
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E-Book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and how different industries are taking advantage of it.
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E-Book
Data scientists use SAS Viya on Microsoft Azure to develop big innovationsThis e-book features top solutions showcasing how global Hackathon teams used SAS Viya on Microsoft Azure to develop innovative approaches that save time, money, and entire ecosystems, such as the world's coral reefs.
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E-Book
Retail Experimentation: The New FundamentalsFacing growing pressure to compete for customers on the quality of their customer experience, many retailers are taking an even more rigorous, scientific approach to improving that experience through experimentation.
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Article
Situational awareness guides our responses – routine to crisisMany circumstances call for situational awareness – that is, being mindful of what’s present and happening around you. The COVID-19 pandemic heightened this need, as leaders across industries used analytics and visualization to gain real-time situational awareness and respond with fast, critical decisions.
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White Paper
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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Article
Viking transforms its analytics strategy using SAS® Viya® on AzureViking is going all-in on cloud-based analytics to stay competitive and meet customer needs. The retailer's digital transformation are designed to optimize processes and boost customer loyalty and revenue across channels.
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Webinar
Retail Reality: New Rules for Building Brand Loyalty in Times of CrisisRetail and customer experience leaders share highlights from recent global research, including strategies for creating the critical connections that turn customers into brand boosters in this new environment.
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White Paper
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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White Paper
Life Cycle Price OptimizationThis paper illustrates how SAS Markdown Optimization can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through and revenue.
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Analyst Report
Artificial Intelligence In Retail: What Now?This RSR Benchmark Report examines retailers’ attitudes about AI/ML technology and whether it can be used to turn data into insights and help retailers better understand the environments they operate in.
Blogs: Einzelhandel
Blogs: Einzelhandel
Informieren Sie sich in den neuesten Blog-Beiträgen, wie Analytics für den Einzelhandel und für die Konsumgüterindustrie die Branche revolutionieren.
Treten Sie der Customer Intelligence Community bei
Treten Sie der Customer Intelligence Community bei
Machen Sie mit bei der Customer Intelligence Community und nutzen Sie den Kontakt mit anderen Fachleuten und SAS Experten, um Fragen zu stellen, Tipps und Tricks auszutauschen und sich mit der Customer Journey vertraut zu machen.
